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OK Soda
Videos
OK Soda is a discontinued soft drink created in 1993 that courted the American Generation X demography with unusual advertising tactics, including neo-noir design, chain letters, and deliberately nega
The original four cans used in test markets
The original four cans used in test markets
One of the OK Soda can designs; illustrated by Charles Burns
One of the OK Soda can designs; illustrated by Charles Burns
New Coke
Videos
New Coke was the informal name given to a reformulated version of the soft drink Coca-Cola, introduced by the Coca-Cola Company in the United States in April 1985. It was renamed Coke II in 1990 and w
OK Soda
…rehired Sergio Zyman to be the chief of marketing for all Coca-Cola beverage brands, a surprising choice given that Zyman had worked closely with the New Coke campaign, possibly the largest marketing failure in Coke's history. However, after revamping the can design and print advertising campaigns for Diet…
A can of New Coke
A can of New Coke
Max Headroom print ad from the "Catch the wave" campaign
Max Headroom print ad from the "Catch the wave" campaign