OK Soda is a discontinued soft drink created in 1993 that courted the American Generation X demography with unusual advertising tactics, including neo-noir design, chain letters, and deliberately nega
The original four cans used in test markets
One of the OK Soda can designs; illustrated by Charles Burns
Supplying Demand, Inc., doing business as Liquid Death, is a canned water company founded by Mike Cessario, headquartered in Los Angeles, California, United States. Its tagline is "murder your thirst"
OK Soda
…that OK Soda may have been "ahead of its time" in its attempts at "brand disillusionment" through its subversion of traditional marketing. For example, Liquid Death has used similar "lifestyle play" marketing techniques with great success. Meanwhile OK Soda's original merchandise, cans and advertising material can…