New Coke
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New Coke was the informal name given to a reformulated version of the soft drink Coca-Cola, introduced by the Coca-Cola Company in the United States in April 1985. It was renamed Coke II in 1990 and w
A can of New Coke
Max Headroom print ad from the "Catch the wave" campaign
Pepsi
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Pepsi is a carbonated soft drink with a cola flavor, the flagship product of PepsiCo. In 2023, Pepsi was the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long-stan
New Coke
…share to diet soft drinks and non-cola beverages for several years. Blind taste tests indicated that consumers preferred the sweeter taste of rival Pepsi-Cola, leading the company to reformulate its product. The change was met with widespread negative public reaction, and New Coke came to be regarded as a…
Assorted Pepsi products
The pharmacy of Caleb Bradham, with a Pepsi dispenser
A plaque at 256 Middle Street, New Bern, North Carolina
Pepsi cans styled with old designs from the 1940s, 1950s and 1960s respectively