The Magnificent Mile, sometimes referred to as The Mag Mile, is an upscale section of Chicago's Michigan Avenue, running from the Chicago River to Oak Street in the Near North Side. The district is located within downtown and one block east of Rush Street. The Magnificent Mile serves as the main thoroughfare between Chicago's Loop business district and its Gold Coast. It is generally the western boundary of the Streeterville neighborhood, to its east, and of River North to the west.

The Near North Side is the eighth of Chicago's 77 community areas. It is the northernmost of the three areas that constitute central Chicago, the others being the Loop and the Near South Side. The community area is located north and east of the Chicago River. To its east is Lake Michigan, and its northern boundary is the early 19th-century city limit of Chicago, North Avenue. In 2020 the Near North Side had 105,481 residents, surpassing Lake View as the largest Chicago community area by population. It is also the most densely populated community area and has the second most skyscrapers, after the Loop. With the exception of Goose Island, the Near North Side is known for its extreme affluence, typified by the Gold Coast, Magnificent Mile, Navy Pier, and skyscrapers.