Maraetai is a coastal town to the east of Auckland in New Zealand, on the Pōhutukawa Coast. Part of the traditional rohe of Ngāi Tai Ki Tāmaki, the area developed into a coastal holiday community in the early 20th Century.

The Pōhutukawa Coast is an area of the Auckland Region in New Zealand. The area covers townships south of the Tāmaki Strait: Whitford, Beachlands, Maraetai and Umupuia. The area was traditionally known as Maraetai, and is within the rohe of Ngāi Tai ki Tāmaki. In the 1920s, seasonal holiday communities developed in the area, which became permanent residential towns by the 1950s.