Marketing communications refers to the use of different marketing channels and tools in combination. Marketing communication channels focus on how businesses communicate a message to its desired market, or the market in general. It is also in charge of the internal communications of the organization. Marketing communication tools include advertising, personal selling, direct marketing, sponsorship, communication, public relations, social media, customer journey and promotion.
Transactional Model of Communication
The Medill School at Northwestern was the first university to teach course in integrated marketing communications.
Integrating the creative and the media can result in imaginative and powerful messages that grab attention and are noticed.
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.
A commercial on the Berlin U-Bahn that reads: "Did you know... that Wikipedia has more sister projects?", followed by an URL to Germany's Wikimedia chapter
Bronze plate for printing an advertisement for the Liu family needle shop at Jinan, Song dynasty China. It is the world's earliest identified printed advertising medium.
Edo period LEL flyer from 1806 for a traditional medicine called Kinseitan
Poster for Pears soap created under Thomas J. Barratt's leadership, 1900. Victoria and Albert Museum, London