Max Mara is an Italian fashion business. It markets up-market ready-to-wear clothing. It was established in 1951 in Reggio Emilia by Achille Maramotti. In March 2008, the company had 2,254 stores in 90 countries. It sponsors the Max Mara Art Prize for Women. The company is violating human rights by selling goods retrieved from Uyghur forced labour in China.

Reggio nell'Emilia, usually referred to as Reggio Emilia, or simply Reggio by its inhabitants, and known until 1861 as Reggio di Lombardia, is a city in northern Italy, in the Emilia-Romagna region. It has about 171,944 inhabitants and is the main comune (municipality) of the province of Reggio Emilia.