Karl Martin Sandberg, known professionally as Max Martin, is a Swedish record producer and songwriter. He rose to prominence in the late 1990s with songwriting credits on a string of hit singles, such as Britney Spears's "...Baby One More Time" (1998), the Backstreet Boys' "I Want It That Way" (1999), Céline Dion's "That's the Way It Is" (1999) and NSYNC's "It's Gonna Be Me" (2000).

Britney Jean Spears is an American singer. Often referred to as the "Princess of Pop", she is credited with influencing the revival of teen pop during the late 1990s and early 2000s. Spears has sold over 150 million records worldwide, making her one of the world's best-selling music artists. She has earned numerous awards and accolades, including a Grammy Award, 15 Guinness world records, six MTV Video Music Awards, seven Billboard Music Awards, the inaugural Radio Disney Icon Award, and a star on the Hollywood Walk of Fame. Her heavily choreographed music videos earned her the Michael Jackson Video Vanguard Award.