Max Miedinger
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Max Miedinger was a Swiss typeface designer, best known for creating the Neue Haas Grotesk typeface in 1957, renamed Helvetica in 1960. Marketed as a symbol of cutting-edge Swiss technology, Helvetica
Miedinger working on Helvetica
Helvetica
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Helvetica, also known by its original name Neue Haas Grotesk, is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger and Eduard Hoffmann.
Max Miedinger
…Max Miedinger (24 December 1910 – 8 March 1980) was a Swiss typeface designer, best known for creating the Neue Haas Grotesk typeface in 1957, renamed Helvetica in 1960. Marketed as a symbol of cutting-edge Swiss technology, Helvetica achieved immediate global success. Between 1926 and 1930 Miedinger trained…
A 1969 poster by Robert Geisser exemplifying the "Swiss" style of the 1950s and 60s: solid red colour, simple images, and neo-grotesque sans-serif type, all in lowercase. This design appears to use Helvetica or a close imitation.
An early Helvetica specimen in the asymmetric Swiss modernist style, showing tight spacing in the poster style of the period
A hand-cut rubylith master used in the 1983 phototypesetting release of Neue Helvetica
A Helvetica Flair specimen sheet