Media circus is a colloquial metaphor, or idiom, describing a news event for which the level of media coverage—measured by such factors as the number of reporters at the scene and the amount of material broadcast or published—is perceived to be excessive or out of proportion to the event being covered. Coverage that is sensationalistic can add to the perception the event is the subject of a media circus. The term is meant to critique the coverage of the event by comparing it to the spectacle and pageantry of a circus. Usage of the term in this sense became common in the 1970s. It can also be called a media feeding frenzy or just media frenzy, especially when the media coverage itself is covered.
News media satellite up-link trucks and photojournalists gathered outside the Prudential Financial headquarters in Newark, New Jersey, in August 2004 following the announcement of evidence of a terrorist threat to it and to buildings in New York City.
Tonya Harding arriving at Portland International Airport after the 1994 Winter Olympics
Cameras and reporters in front of the Strauss-Kahn apartment on May 26, 2011
In journalism and mass media, sensationalism is a type of editorial tactic. Events and topics in news stories are selected and worded to excite the greatest number of readers and viewers. This style of news reporting encourages biased or emotionally loaded impressions of events rather than neutrality, and may cause a manipulation to the truth of a story. Sensationalism may rely on reports about generally insignificant matters and portray them as a major influence on society, or biased presentations of newsworthy topics, in a trivial, or tabloid manner, contrary to general assumptions of professional journalistic standards.
American cartoon published in 1898, Remember the Maine! And Don't Forget the Starving Cubans! Such sensationalist cartoons were used to support American intervention in the Cuban War of Independence.