Mediatization is a method whereby the mass media influence other sectors of society, including politics, business, culture, entertainment, sport, religion, or education. Mediatization is a process of change or a trend, similar to globalization and modernization, where the mass media integrates into other sectors of the society. Political actors, opinion makers, business organizations, civil society organizations, and others have to adapt their communication methods to a form that suits the needs and preferences of the mass media. Any person or organization wanting to spread messages to a larger audience have to adapt their messages and communication style to make it attractive for the mass media.
Marshall McLuhan
Jürgen Habermas
Tabloid journalism is a popular style of largely sensationalist journalism which takes its name from the tabloid newspaper format: a small-sized newspaper also known as half broadsheet. The size became associated with sensationalism, and tabloid journalism replaced the earlier label of yellow journalism and scandal sheets. Not all newspapers associated with tabloid journalism are tabloid size, and not all tabloid-size newspapers engage in tabloid journalism; in particular, since around the year 2000 many broadsheet newspapers converted to the more compact tabloid format.
Display rack of British newspapers during the midst of the News International phone hacking scandal (5 July 2011). Many of the newspapers in the rack are tabloids.