Milton Snavely Hershey was an American chocolatier, businessman, and philanthropist.
Hershey in 1905
Milton S. Hershey, c. 1915
Milk chocolate is a form of solid chocolate containing cocoa, sugar and milk. It is the most consumed type of chocolate, and is used in a wide diversity of bars, tablets and other confectionery products. Milk chocolate contains smaller amounts of cocoa solids than dark chocolates do, and contains milk solids. While its taste has been key to its popularity, milk chocolate was historically promoted as a healthy food, particularly for children.
A Milka chocolate bar, 30% cocoa.
Daniel Peter, Swiss chocolatier who combined chocolate and milk
1905 ad for Gala Peter stating "The world's first milk chocolate"
Since its beginning, milk chocolate has been associated with Alpine scenery.