1.
Burrito
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The flour tortilla is sometimes lightly grilled or steamed to soften it, make it more pliable and allow it to adhere to itself when wrapped. In Mexico, meat and refried beans are sometimes the only fillings, the word burrito means little donkey in Spanish, as a diminutive form of burro, or donkey. The name burrito as applied to the dish possibly derives from the appearance of bedrolls, the word burrito appears in the Dictionary of Mexicanisms from 1895. It is the used in the regional area of Guanajuato to describe a Tortilla rolled, with meat or other food within, that in Yucatan is known as coçito. Having been published in 1895, this fact discredits the etymology that notes the origin of the burrito during the Mexican Revolution in the City of Cuidad Juarez by Juan Méndez. In other regions of Mexico such as in the state of Tamaulipas, before the development of the modern burrito, the Mesoamerican peoples of Mexico used corn tortillas to wrap foods, with fillings of chili peppers, tomatoes, mushrooms, squash, and avocados. The Pueblo people of the Southwestern United States also made tortillas with beans, the precise origin of the modern burrito is not known. However, it is believed to have originated in the Mexican-American community. Some have speculated that it may have originated with vaqueros in northern Mexico in the nineteenth century, many have traced its roots to the farmworkers of the fields in Californias Central Valley, in Fresno and Stockton. Farmworkers that picked many of the Central Valleys agricultural products would prepare lunches in the fields consisting of flour tortillas, beans. Other farmworkers would prepare their burritos at home and wrap them in foil wrap, to keep the food warm, Méndez wrapped it in large homemade flour tortillas underneath a small tablecloth. As the food of the burrito grew in popularity, burrito was eventually adopted as the name for these large tacos, another creation story comes from 1940s Ciudad Juárez, where a street food vendor created the tortilla-wrapped food to sell to poor children at a state-run middle school. The vendor would call the children his burritos, as burro is a term for dunce or dullard. Eventually, the derogatory or endearing term for the children was transferred to the food they ate, in 1923, Alejandro Borquez opened the Sonora cafe in Los Angeles, which later changed its name to the El Cholo Spanish Cafe. Burritos first appeared on American restaurant menus at the El Cholo Spanish Cafe during the 1930s. Burritos were mentioned in the U. S. media for the first time in 1934, appearing in the Mexican Cookbook, Burritos are a traditional food of Ciudad Juárez, a city in the northern Mexican state of Chihuahua, where people buy them at restaurants and roadside stands. Northern Mexican border towns like Villa Ahumada have a reputation for serving burritos. Other types of ingredients may include barbacoa, mole, refried beans and cheese, the deshebrada burrito also has a variation with chile colorado and salsa verde
2.
Mission District, San Francisco
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This mission, San Franciscos oldest standing building, is located in the northwest area of the neighborhood. The Mission District is located in east-central San Francisco and it is bordered to the east by U. S. Route 101, which forms the boundary between the eastern portion of the district, known as Inner Mission, and its eastern neighbor, Potrero Hill. Sanchez Street separates the neighborhood from Eureka Valley to the north west, the part of the neighborhood from Valencia Street to Sanchez Street, north of 20th Street, is known as the Mission Dolores neighborhood. South of 20th Street towards 22nd Street, and between Valencia and Dolores Streets is a neighborhood known as Liberty Hill. Cesar Chavez Street is the border, across Cesar Chavez Street is the Bernal Heights neighborhood. North of the Mission District is the South of Market neighborhood, bordered roughly by Duboce Avenue, the principal thoroughfare of the Mission District is Mission Street. South of the Mission District, along Mission Street, are the Excelsior and Crocker-Amazon neighborhoods, the Mission District is part of San Franciscos supervisorial districts 6,9 and 10. The Mission is often warmer and sunnier than other parts of San Francisco, the Missions geographical location insulates it from the fog and wind from the west. The Mission includes four recognized sub-districts, the northeastern quadrant, adjacent to Potrero Hill is known as a center for high tech startup businesses including some chic bars and restaurants. The northwest quadrant along Dolores Street is famous for Victorian mansions, prior to the arrival of Spanish missionaries, the area which now includes the Mission District was inhabited by the Ohlone people who populated much of the San Francisco bay area. The Yelamu Indians inhabited the region for over 2,000 years, Spanish missionaries arrived in the area during the late 18th century. They found these people living in two villages on Mission Creek and it was here that a Spanish priest named Father Francisco Palóu founded Mission San Francisco de Asis on June 29,1776. The Mission was moved from the shore of Laguna Dolores to its current location in 1783, franciscan friars are reported to have used Ohlone slave labor to complete the Mission in 1791. This period marked the beginning of the end of the Yelamu culture, the Indian population at Mission Dolores dropped from 400 to 50 between 1833 and 1841. The lands around the abandoned mission church became a focal point of raffish attractions including bull and bear fighting, horse racing, baseball. A famous beer parlor resort known as The Willows was located along Mission Creek just south of 18th Street between Mission Street and San Carlos Street. From 1865 to 1891, a conservatory and zoo known as Woodwards Gardens covered two city blocks bounded by Mission Street, Valencia Street, 13th Street, and 15th Street. During Californias early statehood period, in the 19th and 20th century, large numbers of Irish, development and settlement intensified after the 1906 earthquake, as many displaced businesses and residents moved into the area, making Mission Street a major commercial thoroughfare
3.
San Francisco
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San Francisco, officially the City and County of San Francisco, is the cultural, commercial, and financial center of Northern California. It is the birthplace of the United Nations, the California Gold Rush of 1849 brought rapid growth, making it the largest city on the West Coast at the time. San Francisco became a consolidated city-county in 1856, after three-quarters of the city was destroyed by the 1906 earthquake and fire, San Francisco was quickly rebuilt, hosting the Panama-Pacific International Exposition nine years later. In World War II, San Francisco was a port of embarkation for service members shipping out to the Pacific Theater. Politically, the city votes strongly along liberal Democratic Party lines, San Francisco is also the headquarters of five major banking institutions and various other companies such as Levi Strauss & Co. Dolby, Airbnb, Weebly, Pacific Gas and Electric Company, Yelp, Pinterest, Twitter, Uber, Lyft, Mozilla, Wikimedia Foundation, as of 2016, San Francisco is ranked high on world liveability rankings. The earliest archaeological evidence of habitation of the territory of the city of San Francisco dates to 3000 BC. Upon independence from Spain in 1821, the became part of Mexico. Under Mexican rule, the system gradually ended, and its lands became privatized. In 1835, Englishman William Richardson erected the first independent homestead, together with Alcalde Francisco de Haro, he laid out a street plan for the expanded settlement, and the town, named Yerba Buena, began to attract American settlers. Commodore John D. Sloat claimed California for the United States on July 7,1846, during the Mexican–American War, montgomery arrived to claim Yerba Buena two days later. Yerba Buena was renamed San Francisco on January 30 of the next year, despite its attractive location as a port and naval base, San Francisco was still a small settlement with inhospitable geography. The California Gold Rush brought a flood of treasure seekers, with their sourdough bread in tow, prospectors accumulated in San Francisco over rival Benicia, raising the population from 1,000 in 1848 to 25,000 by December 1849. The promise of fabulous riches was so strong that crews on arriving vessels deserted and rushed off to the gold fields, leaving behind a forest of masts in San Francisco harbor. Some of these approximately 500 abandoned ships were used at times as storeships, saloons and hotels, many were left to rot, by 1851 the harbor was extended out into the bay by wharves while buildings were erected on piles among the ships. By 1870 Yerba Buena Cove had been filled to create new land, buried ships are occasionally exposed when foundations are dug for new buildings. California was quickly granted statehood in 1850 and the U. S. military built Fort Point at the Golden Gate, silver discoveries, including the Comstock Lode in Nevada in 1859, further drove rapid population growth. With hordes of fortune seekers streaming through the city, lawlessness was common, and the Barbary Coast section of town gained notoriety as a haven for criminals, prostitution, entrepreneurs sought to capitalize on the wealth generated by the Gold Rush
4.
Taco stand
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A taco stand or taqueria is a food stall, food cart or restaurant that specializes in tacos and other Mexican dishes. The food is typically prepared quickly and tends to be inexpensive, many various ingredients may be used, and various taco styles may be served. Taco stands are a part of Mexican street food. Tacos became a part of traditional Mexican cuisine in the early 20th Century, beginning in Mexico City, in Mexico, taco stands are commonly referred to as taquerías, because originally a taquería was typically a street vendor. However, many today are restaurants located in buildings. Taco stands may be located at roadsides and in areas where people gather, Taco stands are typically located outdoors, although the term is also used at times to refer to taco restaurants. Some taco stands are temporary operations, set-up for events such as fairs, meats used include beef, pork, shrimp and fish, as used in fish tacos. Additional ingredients used include cheese, salsa, guacamole, sour cream, various such as onion and cilantro. Taco stands are common in Mexico, for example, Banderas, Mexico has a diverse variety of taco stands in many of its neighborhoods. In Banderas, taco stands serve as gathering places for local residents, el Taco de la Ermita is a popular outdoor taco stand in Tijuana, Mexico that serves a diverse variety of gourmet-style tacos. Wait times can be an hour or longer, and the stand typically has a security guard on premises to maintain order. In the United States, some restaurants may be referred to as taco stands. Some American chefs and service professionals have left their employment positions to open their own taco stands. Ninfa Laurenzo, founder of the Ninfas restaurant chain, started out running a single taco stand in Houston, prior to establishing the Taco Bell restaurant chain, Glen Bell, the companys founder, opened a small chain of taco stands named Taco-Tia in San Bernardino, California. Bell owned and operated a hamburger stand prior to opening Taco-Tia, in 2012, Taco Bell sold over 2 billion tacos annually, and had around 6,500 locations in all U. S. states and in several countries. The Cielito Lindo Food Stand in Los Angeles, California is well-known for its taquitos, henrys Tacos was a well-known taco stand restaurant in North Hollywood, California that was in operation for 51 years. It went out of business in January 2013, prior to establishing Jimboys Tacos, Jim and Margaret Knudson ran a mobile taco stand named Jimboy’s Spanish Tacos in a converted trailer at King’s Beach, Lake Tahoe, California. La Reyna is a taco stand in the Arts District of Downtown Los Angeles that serves tacos in front of its identically-named brick-and-mortar restaurant
5.
Corn tortilla
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In Mexico and Central America, a tortilla is a type of thin, unleavened flat bread, made from finely ground maize. In Guatemala and Mexico, there are three colors of maize dough for making tortillas, white maize, yellow maize and blue maize, the Aztecs and other Nahuatl-speakers call tortillas tlaxcalli, these have become the prototypical tortillas. Maize kernels naturally occur in many colors, depending on the cultivar, from white, to yellow, to red. Likewise, corn meal and the tortillas made from it may be similarly colored, white and yellow tortillas are by far the most common, however. Tortilla, from Spanish torta, cake, plus the diminutive -illa, Nahuatl tlaxcalli is derived from the verb xca to bake with the help of the prefix tla- and two common suffixes -l- and -li, that is something baked. The corn tortilla, with variants, has been a staple food in North American and Mesoamerican cultures since pre-Columbian times. It predates the alternative wheat flour version of the tortilla in all such cultures, in Aztec times, two or three corn tortillas would be eaten with each meal, either plain or dipped in mole or a chili pepper and water sauce. Tortillas were also sold at Aztec marketplaces filled with meat, turkey eggs, beans, honey, squash, tuna. Maize has been a food for centuries. It is the most planted crop in the Mexican region, the characteristics of each variety depend upon soil conditions, humidity, altitude, and how cultivated. Some of the earliest evidence of maize cultivation suggests that domestication took place in places at the same time. Maize is the basis of most Mexican cuisine, with exception in the culinary traditions of northern Mexico. The primary way in which maize is consumed in Mexico is the tortilla, the maize used for tortillas can be ripe and dry, but it is also consumed fresh and mature, or soft and fresh. Factory-made tortillas are widely sold, and they can easily be home-made, Tortilla production starts from early morning because lunch is the main meal of the day for most people. In Mexico, lunch is eaten between 1,30 p. m. and 3,30 p. m, some supermarkets and grocery stores sell tortillas, throughout the day. Tortillas come in different flavors and colors according to the kind of maize used. Tortillas come with all the foods of Mexico, though not with all the fillings that are used these days. Mexican and, more generally, Latin American dishes made with maize tortillas include, for some uses, such as quesadillas, either maize or wheat tortillas can be used
6.
San Francisco Chronicle
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It was founded in 1865 as The Daily Dramatic Chronicle by teenage brothers Charles de Young and Michael H. de Young. The paper is owned by the Hearst Corporation, which bought it from the de Young family in 2000. The paper benefited from the growth of San Francisco and was the largest circulation newspaper on the West Coast of the United States by 1880. Like many other newspapers, it has experienced a fall in circulation in the early 21st century. The newspaper publishes two web sites, SFGate, which has a mixture of news and web features. Between World War II and 1971, new editor Scott Josephine Newhall took a bold, the newspaper grew in circulation to become the citys largest, overtaking the rival San Francisco Examiner. The demise of other San Francisco dailies through the late 1950s and early 1960s left the Examiner, from 1965 on the two papers shared a single classified-advertising operation. This arrangement stayed in place until the Hearst Corporation took full control of the Chronicle, beginning in the early 1990s, the Chronicle started to face competition beyond the borders of San Francisco. The Chronicle launched five zoned sections to appear in the Friday edition of the paper, the sections covered San Francisco, and four different suburban areas. They each featured a unique columnist, enterprise pieces and local news specific to the community, the newspaper added 40 full-time staff positions to work in the suburban bureaus. The de Young family controlled the paper, via the Chronicle Publishing Company, until July 27,2000, following the sale, the Hearst Corporation transferred the Examiner to the Fang family, publisher of the San Francisco Independent and AsianWeek, along with a $66-million subsidy. Under the new owners, the Examiner became a free tabloid, in 1949, the de Young family founded KRON-TV, the Bay Areas third television station. Until the mid-1960s, the station, operated from the basement of the Chronicle Building, KRON moved to studios at 1001 Van Ness Avenue. The frequent bold-faced, all-capital-letter headlines typical of the Chronicles front page were eliminated, editor Ward Bushees note heralded the issue as the start of a new era for the Chronicle. On July 6,2009, the paper unveiled some alterations to the new design that included yet newer section fronts and wider use of color photographs and graphics. In a special section publisher Frank J. Vega described new, the newer look was accompanied by a reduction in size of the broadsheet. On November 9,2009, the Chronicle became the first newspaper in the nation to print on high-quality glossy paper, the high-gloss paper is used for some section fronts and inside pages. As of 2013 the publisher of the Chronicle is Jeffrey Johnson, audrey Cooper was named editor-in-chief in January 2015 and is the first woman to hold the position
7.
Central Valley (California)
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Californias Central Valley is a large, flat valley that dominates the geographical center of the U. S. state of California. It is 40 to 60 miles wide and stretches approximately 450 miles from north-northwest to south-southeast, inland from and it covers approximately 18,000 square miles, about 11% of Californias total land area. More than 7 million acres of the valley are irrigated via a system of reservoirs. The valley also has many cities, including the state capital Sacramento, as well as Redding, Stockton, Modesto, Fresno. The Central Valley watershed comprises 60,000 square miles, or over a third of California, the delta empties into the San Francisco Bay, and then ultimately flows into the Pacific. The Central Valley is commonly known to simply as the Valley. Older names include the Great Valley, a name often seen in scientific references, and Golden Empire. The Central Valley is outlined by the Cascade, Sierra Nevada, and Tehachapi mountain ranges on the east, the broad valley floor is carpeted by vast agricultural regions, and dotted with numerous population centers. While there are many large and small between these cities, these four cities act as hubs for regional commerce and transportation. About 6.5 million people live in the Central Valley today, there are 12 Metropolitan Statistical Areas and 1 Micropolitan Statistical Area in the Central Valley. Below, they are listed by MSA and μSA population, the largest city is Fresno, followed by the state capital, Sacramento. The valley is thought to have originated below sea level as an offshore area depressed by subduction of the Farallon Plate into a trench further offshore, the San Joaquin Fault is a notable seismic feature of the Central Valley. The valley was later enclosed by the uplift of the Coast Ranges, faulting moved the Coast Ranges, and a new outlet developed near what is now San Francisco Bay. The one notable exception to the valley floor is Sutter Buttes. Another significant geologic feature of the Central Valley lies hidden beneath the delta, the Stockton Arch is an upwarping of the crust beneath the valley sediments which extends southwest to northeast across the valley. However, much of the Central Valley environment has been removed or altered by human activity including the introduction of exotic plants, the oak woodlands and chaparral that fringe the valley have been categorized as the California interior chaparral and woodlands ecoregion. The wetlands have been the target of operations to restore areas nearly destroyed by agriculture. The dominant grass of the valley was Nassella pulchra mixed with other species, grassland flowers include California poppy, lupins, and purple owls clover which can still be seen, especially in Antelope Valley in the Tehachapi hills
8.
Gentrification
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Gentrification is a process of renovation of deteriorated urban neighborhoods by means of the influx of more affluent residents. This is a common and controversial topic in politics and in urban planning, conversations surrounding gentrification have evolved, as many in the social-scientific community have questioned the negative connotations associated with the word gentrification. Gentrification is typically the result of increased interest in a certain environment, early gentrifiers may belong to low-income artist or boheme communities, which increase the attractiveness and flair of a certain quarter. In addition to these benefits, gentrification can lead to population migration. The term gentrification has come to refer to a phenomenon that can be defined in different ways. Historians say that gentrification took place in ancient Rome and in Roman Britain, the word gentrification derives from gentry—which comes from the Old French word genterise, of gentle birth and people of gentle birth. In England, Landed gentry denoted the social class, consisting of gentlemen and this change has the potential to cause displacement of long-time residents and businesses. When long-time or original neighborhood residents move from an area because of higher rents, mortgages. Gentrification is a housing, economic, and health issue that affects a communitys history and culture and it often shifts a neighborhoods characteristics, e. g. racial-ethnic composition and household income, by adding new stores and resources in previously run-down neighborhoods. German geographers have a more distanced view on gentrification, actual gentrification is seen as a mere symbolic issue happening in a low amount of places and blocks, the symbolic value and visibility in public discourse being higher than actual migration trends. Gerhard Hard assumes that urban flight is more important than inner city gentrification. Volkskunde scholar Barbara Lang introduced the term symbolic gentrification with regard to the Mythos Kreuzberg in Berlin, Lang assumes that complaints about gentrification often come from those who have been responsible for the process in their youth. When former students and bohemians started raising families and earning money in better paid jobs, especially Berlin is a showcase of intense debates about symbols of gentrification, while the actual processes are much slower than in other cities. The citys Prenzlauer Berg district is, however, a child of the capitals gentrification. This leads to mixed feelings amidst the local population, the neologism Bionade-Biedermeier was coined about Prenzlauer Berg. It describes the milieu of the former quartier of the alternative scene. There are several approaches that attempt to explain the roots and the reasons behind the spread of gentrification, bruce London and J. John Palen compiled a list of five explanations, demographic-ecological, sociocultural, political-economical, community networks, and social movements. The first theory, demographic-ecological, attempts to explain gentrification through the analysis of demographics, population, social organization, environment and this theory frequently refers to the growing number of people between the ages of 25 and 35 in the 1970s, or the baby boom generation
9.
Bohemianism
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Bohemianism is the practice of an unconventional lifestyle, often in the company of like-minded people, with few permanent ties, involving musical, artistic, literary or spiritual pursuits. In this context, Bohemians may or may not be wanderers, adventurers, Bohemians were associated with unorthodox or anti-establishment political or social viewpoints, which often were expressed through free love, frugality, and—in some cases—voluntary poverty. A more economically privileged, wealthy, or even aristocratic bohemian circle is sometimes referred to as haute bohème, the term Bohemianism emerged in France in the early nineteenth century when artists and creators began to concentrate in the lower-rent, lower class, Romani neighborhoods. Literary Bohemians were associated in the French imagination with roving Romani people, outsiders apart from conventional society, the term carries a connotation of arcane enlightenment, and also carries a less frequently intended, pejorative connotation of carelessness about personal hygiene and marital fidelity. The title character in Carmen, a French opera set in the Spanish city of Seville, is referred to as a bohémienne in Meilhac and her signature aria declares love itself to be a gypsy child, going where it pleases and obeying no laws. Henri Murgers collection of short stories Scènes de la Vie de Bohème, published in 1845, was written to glorify, Murgers collection formed the basis of Giacomo Puccinis opera La bohème. In England, Bohemian in this sense initially was popularised in William Makepeace Thackerays novel, Vanity Fair, public perceptions of the alternative lifestyles supposedly led by artists were further molded by George du Mauriers highly romanticized best-selling novel of Bohemian culture Trilby. The novel outlines the fortunes of three expatriate English artists, their Irish model, and two very colorful Central European musicians, in the artist quarter of Paris. In Spanish literature, the Bohemian impulse can be seen in Ramón del Valle-Incláns play Luces de Bohemia, in his song La Bohème, Charles Aznavour described the Bohemian lifestyle in Montmartre. Also reflects the Bohemian lifestyle in Montmartre at the turn of the 20th century, in the 1850s, aesthetic bohemians began to arrive in the United States. In New York City in 1857, a group of some 15–20 young and this group gathered at a German bar on Broadway called Pffaffs beer cellar. Members included their leader Henry Clapp, Jr, walt Whitman, Fitz Hugh Ludlow, and actress Adah Isaacs Menken. Similar groups in cities were broken up as well by the Civil War. During the war, correspondents began to assume the title bohemian, Bohemian became synonymous with newspaper writer. Mark Twain included himself and Charles Warren Stoddard in the category in 1867. Club member and poet George Sterling responded to this redefinition, Any good mixer of convivial habits considers he has a right to be called a bohemian, but that is not a valid claim. There are two elements, at least, that are essential to Bohemianism, the first is devotion or addiction to one or more of the Seven Arts, the other is poverty. Despite his views, Sterling associated very closely with the Bohemian Club, canadian composer Oscar Ferdinand Telgmann and poet George Frederick Cameron wrote the song The Bohemian in the 1889 opera Leo, the Royal Cadet
10.
Chipotle Mexican Grill
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Chipotle Mexican Grill, Inc. is an American chain of fast casual restaurants in the United States, United Kingdom, Canada, Germany, and France, specializing in tacos and Mission-style burritos. Its name derives from chipotle, the Nahuatl name for a smoked and dried chili pepper. The company currently trades on the New York Stock Exchange under the ticker symbol CMG, Chipotle is one of the first chains of fast casual dining establishments. Competitors in the fast-casual Mexican market include Qdoba Mexican Grill, Moes Southwest Grill, Rubios Coastal Grill, Pancheros Mexican Grill, Freebirds World Burrito, founded by Steve Ells in July 1993, Chipotle had 16 restaurants when McDonalds Corporation became a major investor in 1998. By the time McDonalds fully divested itself from Chipotle in 2006, with more than 2,000 locations, Chipotle had a net income of US$475.6 million and a staff of more than 45,000 employees in 2015. Founder Steve Ells attended the Culinary Institute of America in Hyde Park, afterward, he became a line cook for Jeremiah Tower at Stars in San Francisco. There, Ells observed the popularity of the taquerías and San Francisco burritos in the Mission District, Ells and his father calculated that the store would need to sell 107 burritos per day to be profitable. After one month, the restaurant was selling over 1,000 burritos a day. The second store opened in 1995 using Chipotles cash flow, to fund more growth, Ells father invested $1.5 million. Afterwards, Ells created a board of directors and business plan, Ells had originally planned to use funds from the first Chipotle to open a fine-dining restaurant, but instead focused on Chipotle Mexican Grill when the restaurants saw success. In 1998, the first restaurant outside of Colorado opened in Kansas City, the company opened its first location in Minnesota by opening near the campus of the University of Minnesota in Minneapolis in March 1999. In 1998, McDonalds made a minority investment in the company. By 2001, the company had grown to be Chipotles largest investor, the investment from McDonalds allowed the firm to quickly expand, from 16 restaurants in 1998 to over 500 by 2005. On January 26,2006, Chipotle made its public offering after increasing the share price twice due to high pre-IPO demand. In its first day as a company, the stock rose exactly 100%, resulting in the best U. S. -based IPO in six years. The money from the offering was used to fund new store growth. In October 2006, McDonalds fully divested from Chipotle, McDonalds invested approximately $360 million into Chipotle, and took out $1.5 billion. McDonalds had attempted to get Chipotle to add drive-through windows and a breakfast menu, in 2008, Chipotle opened its first location outside of the United States in Toronto
11.
Qdoba
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Qdoba Mexican Eats, is a chain of fast casual restaurants in the United States and Canada serving Mexican-style cuisine. The company is an owned subsidiary of Jack in the Box since its purchase from ACI Capital, Western Growth Capital. During the first year, lines stretched out the door during most evenings at dinnertime, zuma was a made-up name but was also the name of a friends cat. The Denver, Colorado, location was an success, with first-year revenues exceeding $1,500,000. The cost of opening the 1, 300-square-foot store had been only $180,000, during the same year, Z-teca began to offer franchise opportunities to entrepreneurs to expand the chain outside of its core territory of Colorado. In exchange for a stake, Western Capital and other investors gave the company a large infusion of capital in early 1998 to allow the company to open 25 new locations. Later that year, Gary Beisler was hired in 1998 to replace Miller as president, by mid-1998, Z-Teca had 21 locations in 9 states, with 10 of those locations being franchises. At that time, a chicken burrito cost only $4.79, by December 1999, Z-Teca had 49 locations in 19 states. To overcome these problems, the name Qdoba was invented in 1999 by ad agency Heckler Associates, at the time of the name change to Qdoba Mexican Grill, Gary Beisler replaced Miller as CEO. Jack in the Box paid $45 million in cash to obtain the Wheat Ridge-based Qdoba from ACI Capital, Western Growth Capital, in October 2012, Beisler announced his retirement and was replaced the following March by Tim Casey. Three years later, Casey was replaced by Keith Guilbault in May 2016, in 2014, Qdoba moved its headquarters from its longtime home in Wheat Ridge to nearby Lakewood. As of 2013, Qdoba operates over 600 fast-casual restaurant locations throughout the United States, the first Canadian location opened on December 3,2012, in Brandon, Manitoba. A second location was opened in London, Ontario, three months later, a third location opened in Winnipeg in 2014. Qdoba repurchased 25 stores located in Kentucky, Indiana, and Tennessee from ZT of Louisville, Inc. one its largest franchisees, Tim Casey replaced Gary Beisler as CEO in March 2013. In June 2013, Qdoba announced it would close a total of 67 underperforming restaurants, including 18 in, most people who routinely ordered the extras with their burritos did not see much of a price difference after the new prices went into effect. Faced with sluggish growth, management decided to make a change in their marketing strategy, as part of the new strategy, the trade name of the restaurants was changed to Qdoba Mexican Eats in October 2015 in the hope of trying to distinguish itself from similar-sounding competitors. By July 2016, the company had 650 restaurants in 47 states, the District of Columbia, Qdoba serves burritos made in the San Francisco burrito style, tacos, quesadillas, taco salads, chile con queso, tortilla soup, Mexican gumbo, nachos, and fresh guacamole. The restaurant fits into the fast casual category, offering both quick service and a quality of food than typical fast-food restaurants
12.
Pancheros Mexican Grill
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Pancheros Mexican Grill is a chain of fast casual Tex Mex restaurants in the United States serving Mexican-style cuisine. The chain was founded in 1992 by Rodney Anderson when he opened two units, one in Iowa City, Iowa, and one in East Lansing, Michigan, there are currently 67 units throughout the country. Pancheros is known for making their tortillas on site, at the time the order is placed, in 2006, Sports Illustrated voted Pancheros the most popular place to eat when bars in Iowa City close. Pancheros serves burritos, tacos, quesadillas, burrito bowls, the salsas, guacamole, and queso dips are made on-site, daily. The restaurant fits into the category, offering both quick service and a higher quality of food than typical fast-food restaurants. Customers start their order by selecting a menu item, next, the tortilla is pressed fresh on a tortilla press. The customers then choose from the ingredients to be added, Pancheros main national rivals are Chipotle Mexican Grill, Moes Southwest Grill, and Qdoba Mexican Grill. In 1992, Anderson, after just receiving his MBA from the University of Chicago, the first store was opened in Iowa City, next to the University of Iowa campus. The next 10 locations opened in similar midwestern college towns and it wasnt until 1998 that Pancheros was revamped to include the addition of a dough press for the famous fresh-pressed tortillas, and an updated, more upscale restaurant decor. In 2003 its first non-corporate store opened, bob the Tool was first introduced in restaurants in 2007. Bob became a part of the Pancheros experience, mixing burritos before rolling them. In 2012, Pancheros underwent another change to their branding, altering their logo marks slightly. Pancheros stores have a warm, industrial look, exposed ductwork, track lighting and metal accents are softened with warm tones, colorful tile and padded booths Pancheros average seating capacity is 70, and no units have drive-thrus. All handrails and quilted stainless steel in kitchen, are made in Tiffin, Iowa at Charlies Welding
