New Center is a commercial and residential district located in Detroit, Michigan, adjacent to Midtown, one mile (1.6 km) north of the Cultural Center, and approximately three miles (5 km) north of Downtown. The area is centered just west of the intersection of Woodward Avenue and Grand Boulevard, and is bounded by, and includes the Virginia Park Historic District on the north, the Edsel Ford Freeway (I-94) on the south, John R Street on the east and the Lodge Freeway on the west. New Center, and the surrounding areas north of I-94, are sometimes seen as coterminous with the North End, while in fact separate districts.
Grand Boulevard looking west through New Center. The National Historic Landmarks Cadillac Place (left) and the Fisher Building in the background, with the Hotel St. Regis on the right