New Holland is a village, civil parish and port on the Humber estuary in North Lincolnshire, England. In 2001 it had a population of 955, increasing marginally to 970 at the 2011 census.

The Humber is a large tidal estuary on the east coast of Northern England. It is formed at Trent Falls, Faxfleet, by the confluence of the tidal rivers Ouse and Trent. From there to the North Sea, it forms part of the boundary between the East Riding of Yorkshire on the north bank and North Lincolnshire on the south bank. Although the Humber is an estuary from the point at which it is formed, many maps show it as the River Humber.