New Look is a British global fashion retailer with a chain of high street shops. It was founded in 1969. The chain sells womenswear, menswear, and clothing for teens. New Look was owned by private equity groups Apax Partners and Permira, and founder Tom Singh, until May 2015 when it was acquired by Brait SE (SA) for £780 million.

Taunton is the county town of Somerset, England. It is a market town and has a minster church. Its population in 2011 was 64,621. Its thousand-year history includes a 10th-century monastic foundation, Taunton Castle, which later became a priory. The Normans built a castle owned by the Bishops of Winchester. Parts of the inner ward house were turned into the Museum of Somerset and Somerset Military Museum. For the Second Cornish uprising of 1497, Perkin Warbeck brought an army of 6,000; most surrendered to Henry VII on 4 October 1497. On 20 June 1685 in Taunton the Duke of Monmouth crowned himself King of England in a rebellion, defeated at the Battle of Sedgemoor. Judge Jeffreys led the Bloody Assizes in the Castle's Great Hall.