A no-frills or no frills service or product is one for which the non-essential features have been removed to keep the price low. The term "frills" originally refers to a style of fabric decoration. Something offered to customers for no additional charge may be designated as a "frill" – for example, free drinks on airline journeys, or a radio installed in a rental car. No-frills businesses operate on the principle that by removing luxurious additions, customers may be offered lower prices.
The aisles of an Aldi supermarket in Germany (2006)
Pathmark generic products, including "No Frills" brand peroxide and window cleaner
The no-frills Tata Nano
The no-frills 2004 Dacia Logan
The Chevrolet Biscayne was a series of full-size cars produced by the American manufacturer General Motors through its Chevrolet division between 1958 and 1975. Named after a show car displayed at the 1955 General Motors Motorama, the Biscayne was the least expensive model in the Chevrolet full-size car range. The absence of most exterior and fancy interior trimmings remained through the life of the series, as the slightly costlier Chevrolet Bel Air offered more interior and exterior features at a price significantly lower than the top-of-the-line Impala and Caprice.
1959 Chevrolet Biscayne 4-Door Sedan
1958 Chevrolet Biscayne 2-door sedan
1959 Chevrolet Biscayne four-door sedan
1963 Chevrolet Biscayne 2-Door Sedan