Nokia's strategic nomenclature can be traced back in 2005 when the Nseries line was launched, offering devices with flagship specifications and premium hardware at various price points. These devices were considered the "bread and butter" of the company and were often positioned to showcase their latest technologies. Thanks to the newfound consumer and enterprise interest in smartphones at the time, the company introduced four additional collections to diversify their product portfolio and meet demands in most market segments. These new phone series were named Eseries, targeting small business and enterprise customers; Xseries, providing consumer-grade multimedia-focused devices; Cseries, which Nokia used to target both the low-end and mid-range market segments; and Tseries, for devices exclusive to the Chinese market.

Nokia Corporation is a Finnish multinational telecommunications, information technology, and consumer electronics corporation, established in 1865. Nokia's main headquarters are in Espoo, Finland, in the Helsinki metropolitan area, but the company's actual roots are in the Tampere region of Pirkanmaa. In 2020, Nokia employed approximately 92,000 people across over 100 countries, did business in more than 130 countries, and reported annual revenues of around €23 billion. Nokia is a public limited company listed on the Nasdaq Helsinki and New York Stock Exchange. It was the world's 415th-largest company measured by 2016 revenues, according to the Fortune Global 500, having peaked at 85th place in 2009. It is a component of the Euro Stoxx 50 stock market index.