Oblique type
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Oblique type is a form of type that slants slightly to the right, used for the same purposes as italic type. Unlike italic type, however, it does not use different glyph shapes; it uses the same glyph
A simply slanted (L) and corrected (R) example of oblique type
Unusual backslanted oblique lettering on a Norwegian banknote of 1807
Helvetica
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Helvetica, also known by its original name Neue Haas Grotesk, is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger and Eduard Hoffmann.
Oblique type
…Didot than dogma". Many sans-serif typefaces use plainer oblique designs instead of italic ones. This is especially true with grotesque designs like Helvetica, which have a spare, industrial aesthetic, and geometric ones like Futura. (As many sans-serif fonts were intended for use on headings and posters…
A 1969 poster by Robert Geisser exemplifying the "Swiss" style of the 1950s and 60s: solid red colour, simple images, and neo-grotesque sans-serif type, all in lowercase. This design appears to use Helvetica or a close imitation.
An early Helvetica specimen in the asymmetric Swiss modernist style, showing tight spacing in the poster style of the period
A hand-cut rubylith master used in the 1983 phototypesetting release of Neue Helvetica
A Helvetica Flair specimen sheet