An old master print is a work of art produced by a printing process within the Western tradition. The term remains current in the art trade, and there is no easy alternative in English to distinguish the works of "fine art" produced in printmaking from the vast range of decorative, utilitarian and popular prints that grew rapidly alongside the artistic print from the 15th century onwards. Fifteenth-century prints are sufficiently rare that they are classed as old master prints even if they are of crude or merely workmanlike artistic quality. A date of about 1830 is usually taken as marking the end of the period whose prints are covered by this term.

Popular prints is a term for printed images of generally low artistic quality which were sold cheaply in Europe and later the New World from the 15th to 18th centuries, often with text as well as images. They were some of the earliest examples of mass media. After about 1800, the types and quantity of images greatly increased, but other terms are usually used to categorise them.