The Olympus Rally is an event in the motorsport of rallying. While it has usually been run as a national rally, in 1986–1988, it was a round in the FIA World Rally Championship, the most recent time a WRC rally has been run in the United States and the last in North America until Rally Mexico in 2004.

Markku Allan Alén is a Finnish former rally and race car driver. He drove for Fiat, Lancia, Subaru and Toyota in the World Rally Championship, and held the record for most stage wins (801) in the series, until Sébastien Loeb overtook it at the 2011 Rally Catalunya. Alén's phrase "now maximum attack" became well-known.