PC Music
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PC Music is a record label and art collective based in London and run by producer A. G. Cook. It was founded in 2013, uploading its first releases to SoundCloud that year. Artists on its roster have i
Promotional artwork for Kane West (Gus Lobban)'s Western Beats EP. The use of Comic Sans alludes to the typography of early web sites.
Hyperpop
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Hyperpop is an electronic music movement and loosely defined subgenre that originated in the early 2010s in the United Kingdom. It is characterised by an exaggerated or maximalist take on 21st century
PC Music
…showcased a cynical sense of humour, creating an insular approach to making dance music during a period of house revival. In the late 2010s, the term "hyperpop" began to be used as a microgenre referring to music associated with the PC Music label and the artists it influenced. The label functions as a collective…
100 Gecs live at Rock am Ring 2022. The duo has been credited with popularizing hyperpop in the early 2020s.
British musicians Sophie (left) and A. G. Cook (right) are considered progenitors of hyperpop
In 2019, the popularity of 100 Gecs and their debut album led to Spotify launching a dedicated permanent hyperpop playlist.
Charli XCX performing during the Brat Tour in November 2024