Pantone 448 C
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Pantone 448 C is a colour in the Pantone colour system. Described as "drab dark brown," it has been informally dubbed the "ugliest colour in the world". It was selected in 2012 as the colour for plain
As used on a plain cigarette packet from Belgium
Plain tobacco packaging
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Plain tobacco packaging, also known as generic, neutral, standardised or homogeneous packaging, is packaging of tobacco products, typically cigarettes, without any branding, including only the brand n
Pantone 448 C
…system. Described as "drab dark brown," it has been informally dubbed the "ugliest colour in the world". It was selected in 2012 as the colour for plain tobacco and cigarette packaging in Australia, after market researchers determined that it was the least attractive colour. The Australian Department of Health initially referred to…
Plain cigarette packaging, as required in Australia since 2012: the pack has an olive drab colour (Pantone 448 C), with the brand name printed in a standard font and size – no logo, other colour or branding allowed.
Tobacco distributor in Belgium after the introduction of plain packaging (April 2020): clients choose first their brands before getting it at the desk.
Tobacco display in Nebraska, United States, where no plain packing law exists
WHO headquarters in Geneva