Plain tobacco packaging
Videos
Plain tobacco packaging, also known as generic, neutral, standardised or homogeneous packaging, is packaging of tobacco products, typically cigarettes, without any branding, including only the brand n
Plain cigarette packaging, as required in Australia since 2012: the pack has an olive drab colour (Pantone 448 C), with the brand name printed in a standard font and size – no logo, other colour or branding allowed.
Tobacco distributor in Belgium after the introduction of plain packaging (April 2020): clients choose first their brands before getting it at the desk.
Tobacco display in Nebraska, United States, where no plain packing law exists
WHO headquarters in Geneva
As nicotine is highly addictive, marketing nicotine-containing products is regulated in most jurisdictions. Regulations include bans and regulation of certain types of advertising, and requirements fo
Young girl wearing a Marlboro shirt in the 1980s
Gold Leaf-sponsored Lotus from 1971
Marlboro sponsored Ferrari (photo from the 2006 Bahrain Grand Prix).