Party City Holdco Inc, commonly referred to as Party City is an American publicly traded retail chain of party stores founded in 1986 by Steve Mandell in East Hanover, New Jersey. The companies headquarters are in Woodcliff Lake, New Jersey. The company is the largest retailer of party goods in the United States, Canada, and Mexico. The company operates over 850 company-owned and franchise outlets in over 70 countries around the world under the Party City, Halloween City, Toy City, Factory Card and Party Outlet brands.

Toys "R" Us is an American toy, clothing, and baby product retailer owned by Tru Kids and various others. The company was founded in 1948; its first store was built in April 1948, with its headquarters located in Parsippany-Troy Hills, New Jersey, in the New York metropolitan area.