1.
Rand Paul
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He is the son of former U. S. Born in Pittsburgh, Pennsylvania, Paul attended Baylor University and is a graduate of the Duke University School of Medicine, Paul began practicing ophthalmology in 1993 in Bowling Green, Kentucky, and established his own clinic in December 2007. Throughout Pauls life, he volunteered for his fathers campaigns, in 2010, Paul entered politics by running for a seat in the United States Senate. A Republican, Paul has described himself as a Constitutional conservative and a supporter of the Tea Party movement and has advocated for a budget amendment, term limits. On April 7,2015, Paul officially announced his candidacy for the Republican nomination at the 2016 U. S. presidential election. He suspended his campaign on February 3,2016, shortly after the Iowa caucus, randal Howard Paul was born on January 7,1963, in Pittsburgh, Pennsylvania, to Carol and Ron Paul, who is also a politician and physician. The elder Paul was a U. S, representative from Texas and ran for President three times. The middle child of five, his siblings are Ronald Ronnie Paul Jr. Lori Paul Pyeatt, Robert Paul, Paul was baptized in the Episcopal Church and identified as a practicing Christian as a teenager. Despite his fathers views and strong support for individual rights. Growing up, he went by Randy, but his wife shortened it to Rand. The Paul family moved to Lake Jackson, Texas, in 1968, where he was raised, when he was 13, his father was elected to the United States House of Representatives. That same year, Paul attended the 1976 Republican National Convention, the younger Paul often spent summer vacations interning in his fathers congressional office. In his teenage years, Paul studied the Austrian economists that his father respected, Paul went to Brazoswood High School and was on the swimming team and played defensive back on the football team. Paul attended Baylor University from fall 1981 to summer 1984 and was enrolled in the honors program. During the time he spent at Baylor, he was involved in the swim team, Paul also regularly contributed to The Baylor Lariat student newspaper. Paul dropped out of Baylor without completing his Bachelors degree in biology or English, when he was accepted into his fathers alma mater. At the time, Duke did not require a degree for admission to its graduate school. He earned an M. D. degree in 1988 and completed his residency in 1993, after completing his residency in ophthalmology, Paul moved to Bowling Green, Kentucky
2.
Apple Inc.
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Apple is an American multinational technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and online services. Apples consumer software includes the macOS and iOS operating systems, the media player, the Safari web browser. Its online services include the iTunes Store, the iOS App Store and Mac App Store, Apple Music, Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell personal computers. It was incorporated as Apple Computer, Inc. in January 1977, Apple joined the Dow Jones Industrial Average in March 2015. In November 2014, Apple became the first U. S. company to be valued at over US$700 billion in addition to being the largest publicly traded corporation in the world by market capitalization. The company employs 115,000 full-time employees as of July 2015 and it operates the online Apple Store and iTunes Store, the latter of which is the worlds largest music retailer. Consumers use more than one billion Apple products worldwide as of March 2016, Apples worldwide annual revenue totaled $233 billion for the fiscal year ending in September 2015. This revenue accounts for approximately 1. 25% of the total United States GDP.1 billion, the corporation receives significant criticism regarding the labor practices of its contractors and its environmental and business practices, including the origins of source materials. Apple was founded on April 1,1976, by Steve Jobs, Steve Wozniak, the Apple I kits were computers single-handedly designed and hand-built by Wozniak and first shown to the public at the Homebrew Computer Club. The Apple I was sold as a motherboard, which was less than what is now considered a personal computer. The Apple I went on sale in July 1976 and was market-priced at $666.66, Apple was incorporated January 3,1977, without Wayne, who sold his share of the company back to Jobs and Wozniak for $800. Multimillionaire Mike Markkula provided essential business expertise and funding of $250,000 during the incorporation of Apple, during the first five years of operations revenues grew exponentially, doubling about every four months. Between September 1977 and September 1980 yearly sales grew from $775,000 to $118m, the Apple II, also invented by Wozniak, was introduced on April 16,1977, at the first West Coast Computer Faire. It differed from its rivals, the TRS-80 and Commodore PET, because of its character cell-based color graphics. While early Apple II models used ordinary cassette tapes as storage devices, they were superseded by the introduction of a 5 1/4 inch floppy disk drive and interface called the Disk II. The Apple II was chosen to be the platform for the first killer app of the business world, VisiCalc. VisiCalc created a market for the Apple II and gave home users an additional reason to buy an Apple II. Before VisiCalc, Apple had been a distant third place competitor to Commodore, by the end of the 1970s, Apple had a staff of computer designers and a production line
3.
Think different
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Was an advertising slogan for Apple, Inc. in 1997 created by the Los Angeles office of advertising agency TBWA\Chiat\Day. The slogan has been taken as a response to IBMs slogan Think. It was used in a commercial, several print advertisements. Apples use of the slogan was discontinued with the start of the iMac G4 in 2002, according to Jobs’s biography, two versions were created before it first aired, one with a voiceover by Richard Dreyfuss and one featuring a voiceover by Steve Jobs. In the morning of the first air date, Jobs decided to go with the Dreyfuss version, stating that it was about Apple and it was edited at Venice Beach Editorial, by Dan Bootzin, Chiat\Days in-house editor, and post-produced by Hunter Conner. The text of the versions of this commercial were written by creative director Rob Siltanen and copywriter Ken Segall, along with input from many on the team at the agency. The commercials music was composed by Chip Jenkins for Elias Arts, the one-minute commercial featured black-and-white footage of 17 iconic 20th century personalities. In order of appearance they were, Albert Einstein, Bob Dylan, Martin Luther King, the commercial ends with an image of a young girl opening her closed eyes, as if making a wish. The final clip is taken from the All Around The World version of the Sweet Lullaby music video, directed by Tarsem Singh, the young girl is Shaan Sahota, Singhs niece. The thirty-second commercial was a version of the previous one, using 11 of the 17 personalities. This version aired only once, during the finale of Seinfeld. Apples famous 1984 commercial was created by advertising agency Chiat/Day, in 1986, CEO Michael Spindler replaced Chiat/Day with agency BBDO. Under CEO Gil Amelio BBDO pitched to a marketing meeting at the then struggling Apple a new brand campaign with the slogan Were back. Reportedly everyone in the expressed approval with the exception of the recently returned Jobs who said the slogan was stupid because Apple wasnt back. Jobs then invited three advertising agencies to present new ideas that reflected the philosophy he thought had to be reinforced within the company he co-founded, while Jobs thought the creative concept brilliant he originally hated the words of the television commercial, until changing his mind. According to TBWA/Chiat/Days creative director of the time Rob Siltanen, Steve was highly involved with the advertising, but he was far from the mastermind behind the renowned launch spot. While Steve Jobs didn’t create the advertising concepts, he does deserve an incredible amount of credit. Jobs said the following in an interview for PBS One Last Thing documentary, When you grow up you tend to get told the world is the way it is, try not to bash into the walls too much. Try to have a family life, have fun, save a little money
4.
Brooklyn
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Brooklyn is the most populous borough of New York City, with a Census-estimated 2,636,735 residents in 2015. It borders the borough of Queens at the end of Long Island. Today, if New York City dissolved, Brooklyn would rank as the third-most populous city in the U. S. behind Los Angeles, the borough continues, however, to maintain a distinct culture. Many Brooklyn neighborhoods are ethnic enclaves, Brooklyns official motto, displayed on the Borough seal and flag, is Eendraght Maeckt Maght which translates from early modern Dutch as Unity makes strength. Since 2010, Brooklyn has evolved into a hub of entrepreneurship and high technology startup firms. The history of European settlement in Brooklyn spans more than 350 years, the neighborhood of Marine Park was home to North Americas first tidal mill. It was built by the Dutch, and the foundation can be seen today, however, the area was not formally settled as a town. Many incidents and documents relating to this period are in Gabriel Furmans early compilation, what is today Brooklyn left Dutch hands after the final English conquest of New Netherland in 1664, a prelude to the Second Anglo–Dutch War. The English reorganized the six old Dutch towns on southwestern Long Island as Kings County on November 1,1683 and this tract of land was recognized as a political entity for the first time, and the municipal groundwork was laid for a later expansive idea of Brooklyn identity. On August 27,1776 was fought the Battle of Long Island, the first major engagement fought in the American Revolutionary War after independence was declared, and the largest of the entire conflict. British troops forced Continental Army troops under George Washington off the heights near the sites of Green-Wood Cemetery, Prospect Park. The fortified American positions at Brooklyn Heights consequently became untenable and were evacuated a few days later, One result of the Treaty of Paris in 1783 was the evacuation of the British from New York City, celebrated by residents into the 20th century. The New York Navy Yard operated in Wallabout Bay for the entire 19th century, the first center of urbanization sprang up in the Town of Brooklyn, directly across from Lower Manhattan, which saw the incorporation of the Village of Brooklyn in 1817. Reliable steam ferry service across the East River to Fulton Landing converted Brooklyn Heights into a town for Wall Street. Ferry Road to Jamaica Pass became Fulton Street to East New York, Town and Village were combined to form the first, kernel incarnation of the City of Brooklyn in 1834. Industrial deconcentration in mid-century was bringing shipbuilding and other manufacturing to the part of the county. Each of the two cities and six towns in Kings County remained independent municipalities, and purposely created non-aligning street grids with different naming systems and it later became the most popular and highest circulation afternoon paper in America. The publisher changed to L. Van Anden on April 19,1842, on May 14,1849 the name was shortened to The Brooklyn Daily Eagle, on September 5,1938 it was further shortened to Brooklyn Eagle
5.
New York City
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The City of New York, often called New York City or simply New York, is the most populous city in the United States. With an estimated 2015 population of 8,550,405 distributed over an area of about 302.6 square miles. Located at the tip of the state of New York. Home to the headquarters of the United Nations, New York is an important center for international diplomacy and has described as the cultural and financial capital of the world. Situated on one of the worlds largest natural harbors, New York City consists of five boroughs, the five boroughs – Brooklyn, Queens, Manhattan, The Bronx, and Staten Island – were consolidated into a single city in 1898. In 2013, the MSA produced a gross metropolitan product of nearly US$1.39 trillion, in 2012, the CSA generated a GMP of over US$1.55 trillion. NYCs MSA and CSA GDP are higher than all but 11 and 12 countries, New York City traces its origin to its 1624 founding in Lower Manhattan as a trading post by colonists of the Dutch Republic and was named New Amsterdam in 1626. The city and its surroundings came under English control in 1664 and were renamed New York after King Charles II of England granted the lands to his brother, New York served as the capital of the United States from 1785 until 1790. It has been the countrys largest city since 1790, the Statue of Liberty greeted millions of immigrants as they came to the Americas by ship in the late 19th and early 20th centuries and is a symbol of the United States and its democracy. In the 21st century, New York has emerged as a node of creativity and entrepreneurship, social tolerance. Several sources have ranked New York the most photographed city in the world, the names of many of the citys bridges, tapered skyscrapers, and parks are known around the world. Manhattans real estate market is among the most expensive in the world, Manhattans Chinatown incorporates the highest concentration of Chinese people in the Western Hemisphere, with multiple signature Chinatowns developing across the city. Providing continuous 24/7 service, the New York City Subway is one of the most extensive metro systems worldwide, with 472 stations in operation. Over 120 colleges and universities are located in New York City, including Columbia University, New York University, and Rockefeller University, during the Wisconsinan glaciation, the New York City region was situated at the edge of a large ice sheet over 1,000 feet in depth. The ice sheet scraped away large amounts of soil, leaving the bedrock that serves as the foundation for much of New York City today. Later on, movement of the ice sheet would contribute to the separation of what are now Long Island and Staten Island. The first documented visit by a European was in 1524 by Giovanni da Verrazzano, a Florentine explorer in the service of the French crown and he claimed the area for France and named it Nouvelle Angoulême. Heavy ice kept him from further exploration, and he returned to Spain in August and he proceeded to sail up what the Dutch would name the North River, named first by Hudson as the Mauritius after Maurice, Prince of Orange
6.
New York (state)
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New York is a state in the northeastern United States, and is the 27th-most extensive, fourth-most populous, and seventh-most densely populated U. S. state. New York is bordered by New Jersey and Pennsylvania to the south and Connecticut, Massachusetts, and Vermont to the east. With an estimated population of 8.55 million in 2015, New York City is the most populous city in the United States, the New York Metropolitan Area is one of the most populous urban agglomerations in the world. New York City makes up over 40% of the population of New York State, two-thirds of the states population lives in the New York City Metropolitan Area, and nearly 40% lives on Long Island. Both the state and New York City were named for the 17th-century Duke of York, the next four most populous cities in the state are Buffalo, Rochester, Yonkers, and Syracuse, while the state capital is Albany. New York has a diverse geography and these more mountainous regions are bisected by two major river valleys—the north-south Hudson River Valley and the east-west Mohawk River Valley, which forms the core of the Erie Canal. Western New York is considered part of the Great Lakes Region and straddles Lake Ontario, between the two lakes lies Niagara Falls. The central part of the state is dominated by the Finger Lakes, New York had been inhabited by tribes of Algonquian and Iroquoian-speaking Native Americans for several hundred years by the time the earliest Europeans came to New York. The first Europeans to arrive were French colonists and Jesuit missionaries who arrived southward from settlements at Montreal for trade, the British annexed the colony from the Dutch in 1664. The borders of the British colony, the Province of New York, were similar to those of the present-day state, New York is home to the Statue of Liberty, a symbol of the United States and its ideals of freedom, democracy, and opportunity. In the 21st century, New York has emerged as a node of creativity and entrepreneurship, social tolerance. On April 17,1524 Verrazanno entered New York Bay, by way of the now called the Narrows into the northern bay which he named Santa Margherita. Verrazzano described it as a vast coastline with a delta in which every kind of ship could pass and he adds. This vast sheet of water swarmed with native boats and he landed on the tip of Manhattan and possibly on the furthest point of Long Island. Verrazannos stay was interrupted by a storm which pushed him north towards Marthas Vineyard, in 1540 French traders from New France built a chateau on Castle Island, within present-day Albany, due to flooding, it was abandoned the next year. In 1614, the Dutch under the command of Hendrick Corstiaensen, rebuilt the French chateau, Fort Nassau was the first Dutch settlement in North America, and was located along the Hudson River, also within present-day Albany. The small fort served as a trading post and warehouse, located on the Hudson River flood plain, the rudimentary fort was washed away by flooding in 1617, and abandoned for good after Fort Orange was built nearby in 1623. Henry Hudsons 1609 voyage marked the beginning of European involvement with the area, sailing for the Dutch East India Company and looking for a passage to Asia, he entered the Upper New York Bay on September 11 of that year
7.
United States
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Forty-eight of the fifty states and the federal district are contiguous and located in North America between Canada and Mexico. The state of Alaska is in the northwest corner of North America, bordered by Canada to the east, the state of Hawaii is an archipelago in the mid-Pacific Ocean. The U. S. territories are scattered about the Pacific Ocean, the geography, climate and wildlife of the country are extremely diverse. At 3.8 million square miles and with over 324 million people, the United States is the worlds third- or fourth-largest country by area, third-largest by land area. It is one of the worlds most ethnically diverse and multicultural nations, paleo-Indians migrated from Asia to the North American mainland at least 15,000 years ago. European colonization began in the 16th century, the United States emerged from 13 British colonies along the East Coast. Numerous disputes between Great Britain and the following the Seven Years War led to the American Revolution. On July 4,1776, during the course of the American Revolutionary War, the war ended in 1783 with recognition of the independence of the United States by Great Britain, representing the first successful war of independence against a European power. The current constitution was adopted in 1788, after the Articles of Confederation, the first ten amendments, collectively named the Bill of Rights, were ratified in 1791 and designed to guarantee many fundamental civil liberties. During the second half of the 19th century, the American Civil War led to the end of slavery in the country. By the end of century, the United States extended into the Pacific Ocean. The Spanish–American War and World War I confirmed the status as a global military power. The end of the Cold War and the dissolution of the Soviet Union in 1991 left the United States as the sole superpower. The U. S. is a member of the United Nations, World Bank, International Monetary Fund, Organization of American States. The United States is a developed country, with the worlds largest economy by nominal GDP. It ranks highly in several measures of performance, including average wage, human development, per capita GDP. While the U. S. economy is considered post-industrial, characterized by the dominance of services and knowledge economy, the United States is a prominent political and cultural force internationally, and a leader in scientific research and technological innovations. In 1507, the German cartographer Martin Waldseemüller produced a map on which he named the lands of the Western Hemisphere America after the Italian explorer and cartographer Amerigo Vespucci
8.
Norwalk, Connecticut
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Norwalk, is a city in Fairfield County, Connecticut, United States, located in the New York metropolitan area. As of 2015, the population for Norwalk was 88,485. Norwalk, settled 1649, incorporated Sept.1651, Norwaukee shall bee a townee Algonkin noyank, point of land, or more probably from the Indian name, the city boundaries originally included parts of the current municipalities of New Canaan, Wilton, and Westport. Ancient records describe the boundaries as from Norwalk river to Sauhatuck river, from sea, thus a disputing source, and common tradition, describes Norwalks name deriving from the northern boundary extending from the sea covering one days north walk into the countryside. An additional source found this analysis to be improbable, given that the name Norwalk was used by natives, additionally a nearby river was known as the Norwake River when the area was first colonized. Roger Ludlows 1640 land purchase was from the Indians of Norwalke, the earliest town records list the city name as Norwalke The Connecticut Register, published in 1847, describes that the early Colony Records spelled it Norrwake. Around the same time, the elderly used the ancient pronunciation Norruck, Norwalk has a nickname, Oyster Town, due to its prominent oyster fisheries providing a large source of income to the city since the early 19th century. Norwalk Harbors islands and proximity to New York City make it profitable for oyster harvesting, discarded oyster shells along the Connecticut coast help prove the importance oysters had to pre-Columbian inhabitants of the area as well. In 2002 Norwalk was the location of the murder trial of Michael Skakel. After a four-week trial, Skakel was convicted on June 7 for the 1975 murder of Martha Moxley, the Methodist congregation had been formed in 1789 during the visit by Jesse Lee, but is survived by three other Methodist churches in the city. According to the United States Census Bureau, the city has an area of 36.3 square miles. Norwalk, Connecticut, gets 45 inches of rain per year, the average US city gets 25 inches of snow per year. The number of days with any measurable precipitation is 100, on average, there are 179 sunny days per year in Norwalk, Connecticut. The July high is around 83 degrees, Norwalks topography is dominated by its coastline along Long Island Sound, the Norwalk River and its eastern and western banks, and the Norwalk Islands. The highest elevation is 282 feet above sea level, at the summit of Middle Clapboard Hill in West Norwalk, as of the census of 2010, there were 85,603 people,35,415 households, and 21,630 families residing in the city. The population density was 2,358.2 inhabitants per square mile, there were 35,415 housing units at an average density of 975.6 per square mile. The racial makeup of the city was 68. 7% White,14. 2% African American,0. 4% Native American,4. 8% Asian,0. 1% Pacific Islander,9. 0% from other races, and 2. 8% from two or more races. Hispanic or Latino of any race were 24. 3% of the population,33. 0% of all households were made up of individuals and 8. 5% had someone living alone who was 65 years of age or older
9.
Americans
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Americans are citizens of the United States of America. The country is home to people of different national origins. As a result, Americans do not equate their nationality with ethnicity, although citizens make up the majority of Americans, non-citizen residents, dual citizens, and expatriates may also claim an American identity. See Names for United States citizens. S, virgin Islands and Northern Mariana Islands in the 20th century. It also includes influences of African-American culture, westward expansion integrated the Creoles and Cajuns of Louisiana and the Hispanos of the Southwest and brought close contact with the culture of Mexico. Large-scale immigration in the late 19th and early 20th centuries from Southern and Eastern Europe introduced a variety of elements, immigration from Asia, Africa, and Latin America has also had impact. A cultural melting pot, or pluralistic salad bowl, describes the way in which generations of Americans have celebrated and exchanged distinctive cultural characteristics, in addition to the United States, Americans and people of American descent can be found internationally. As many as seven million Americans are estimated to be living abroad, the United States of America is a diverse country, racially, and ethnically. Some other race is also an option in the census and other surveys, people of European descent, or White Americans, constitute the majority of the 308 million people living in the United States, with 72. 4% of the population in the 2010 United States Census. They are considered people who trace their ancestry to the peoples of Europe, the Middle East. Of those reporting to be White American,7,487,133 reported to be Multiracial, with largest combination being white, additionally, there are 29,184,290 White Hispanics or Latinos. Non-Hispanic Whites are the majority in 46 states, there are four minority-majority states, California, Texas, New Mexico, and Hawaii. In addition, the District of Columbia has a non-white majority, the state with the highest percentage of non-Hispanic White Americans is Maine. The largest continental ancestral group of Americans are that of Europeans who have origins in any of the peoples of Europe. This includes people via African, North American, Caribbean, Central American or South American and Oceanian nations that have a large European diaspora, the Spanish were the first Europeans to establish a continuous presence in what is now the United States. Martín de Argüelles born 1566, San Agustín, La Florida, was the first person of European descent born in what is now the United States. Twenty-one years later, Virginia Dare born 1587 Roanoke Island in present-day North Carolina, was the first child born in the Thirteen Colonies to English parents. 8% of the total population, Hispanic or Latino Americans constitute the largest ethnic minority in the United States. They form the second largest group after non-Hispanic Whites in the United States, hispanic/Latino Americans are very racially diverse, and as a result form an ethnic category, rather than a race
10.
Pratt Institute
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It originated in 1887 with programs primarily in engineering, architecture, and fine arts. U. S. News & World Report lists Pratt as one of the top 20 colleges in the Regional Universities North category. Princeton Review recognizes Pratt as being one of the best colleges in the northeast, Pratt Institute was founded in 1887 by American industrialist Charles Pratt, who was a successful businessman and oil tycoon and was one of the wealthiest men in the history of Brooklyn. In 1867 Pratt established Charles Pratt and Company, in 1874 Pratt’s companies were purchased by John D. Rockefeller and became part of his Standard Oil trust while Pratt continued to run the companies himself. Pratt, an advocate of education, wanted to provide the opportunity for working men and women to better their lives through education, even though Pratt never had the opportunity to go to college himself, he wanted to create an affordable college accessible to the working class. In 1884 Pratt began purchasing parcels of land in his affluent home town of Clinton Hill for the intention of opening a school, the school would end up being built only two blocks from Charles Pratt’s residence on Clinton Avenue. From his fortunes with Astral Oil and Charles Pratt and Company, in May 1887 the New York State Legislature granted Charles Pratt a charter to open the school, on October 17,1887, the Institute opened to 12 students in the Main Hall. Tuition was $4 per class per term, the college was one of the first in the country open to all people, regardless of class, color, and gender. In the early years, the Institute’s mission was to offer education to those who never had it offered to them before, Pratt sought to teach people skills that would allow them to be successful and work their way up the economic ladder. Specifically, many programs were tailored for the growing need to train workers in the changing economy with training in design. Early programs sought to teach students a variety of such as architectural engineering, mechanics, dressmaking. Graduates of the school were taught to become engineers, mechanics, drawing, whether freehand, mechanical, or architectural, thought of as being a universal language, united such diverse programs and thus all programs in the school had a strong foundation in drawing. In addition, the curriculum at the Institute was to be complemented by a large Liberal Arts curriculum. Students studied subjects such as history, mathematics, physics, and literature in order to understand the world in which they will be working in. Six months after inception the school had an enrollment of nearly 600 students, by the first anniversary of the school there were 1,000 students in attendance. In five years time the school had nearly 4,000 students, in 1888 Scientific American said of the school that “it is undoubtedly the most important enterprise of its kind in this country, if not in the world”. Andrew Carnegie even visited Pratt for inspiration and used the school as a model in developing Carnegie Technical Schools, now Carnegie Mellon University. As public interest grew in the school and demand increased the school began adding new programs including the Pratt High School, Library School, Music Department, and Department of Commerce
11.
Parsons School of Design
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Parsons School of Design is a private art and design college located in the Greenwich Village neighborhood of Lower Manhattan in New York City. It is one of the five colleges of The New School, Parsons was the first school in the United States to offer programs in fashion design, advertising, interior design, and graphic design. Parsons offers 13 undergraduate bachelors programs and 17 graduate masters programs and it is currently ranked as the #1 art and design school in the United States and #2 in the world, just behind the Royal College of Art in London. Parsons is a member of the National Association of Schools of Art and Design, First established as the Chase School, the institution was founded in 1896 by the American impressionist painter William Merritt Chase. Chase led a group of Progressives who seceded from the Art Students League of New York in search of a more free, more dramatic. The Chase School changed its name in 1898 to the New York School of Art, a few years later, he became president of the New York School of Art. Anticipating a new wave of the Industrial Revolution, Parsons predicted that art and his vision was borne out in a series of firsts for the School, establishing the first program in Fashion Design, Interior Design, Advertising, and Graphic Design in the United States. In 1909, the school was renamed the New York School of Fine, Parsons became sole director in 1911, a position which he maintained to his death in 1930. William M. Odom, who established the schools Paris Ateliers in 1921, as the modern curriculum developed, many successful designers remained closely tied to the School, and by the mid-1960s, Parsons had become the training ground for Seventh Avenue. In 1970, the School became a division of the New School for Social Research, the campus moved from Sutton Place to Greenwich Village in 1972. The merger with a vigorous, fully accredited university was a source of new funding and energy, in 2005, when the parent institution was renamed The New School, Parsons School of Design was renamed Parsons The New School for Design. As of 2015, the School has been renamed The New Schools Parsons School of Design, like most universities in New York City, Parsons campus is spread among scattered buildings, but the main building is located at 13th Street and 5th Avenue. Many other facilities are in buildings shared by other colleges in The New School, Parsons also has a campus abroad located in Paris’s First Arrondissement, known as Parsons Paris. 2 West 13th Street is most commonly known as the Sheila Johnson Design Center, the main Parsons campus is located at 2 West 13th Street in Greenwich Village in the borough of Manhattan. The renovation of the existing structures first and mezzanine levels was made possible in part by a $7 million gift from New School Trustee, the Urban Quad was designed by Lyn Rice Architects and encompasses a total area of 32,800 square feet. In addition to classrooms, the building includes the Anna-Maria and Stephen Kellen Gallery and Auditorium, the renovated ground floor also provides a new home for the Anna-Maria and Stephen Kellen Archives, a collection of drawings, photographs, letters, and objects documenting 20th-century design. The building hosts the Adam and Sophie Gimbel Design Library, a resource collection supporting art, architecture, the collection consists of approximately 45,000 book volumes,350 periodical titles,70,000 slides and 45,000 picture files. Special collections holdings number over 4,000, including many rare, in 2014 the fashion department moved from its Garment District location, the David M Schwartz Fashion Education Center, to the main campus in Greenwich Village
12.
Art Students League of New York
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The Art Students League of New York is an art school located on West 57th Street in Manhattan, New York City, New York. Although artists may study full-time, there have never been any degree programs or grades, the League also maintains a significant permanent collection of student and faculty work, and publishes an online journal of writing on art-related topics, entitled LINEA. The breakaway group of students included women, and was originally housed in rented rooms at 16th Street. Influential board members from this period included painter Thomas Eakins. Membership continued to increase, forcing the League to relocate to larger spaces. In 1889, the League participated in the founding of the American Fine Arts Society, together with the Society of American Artists, the American Fine Arts Building at 215 West 57th Street, constructed as their joint headquarters, has continued to house the League since 1892. In the late 1890s and early 1900s an increasing number of artists came to study. Among them was a young Miss Wilhelmina Weber Furlong and eventually her husband Thomas Furlong, the avant-garde couple served the league in executive and administrative roles and as student members throughout the American modernism movement. Alice Van Vechten Brown, who would later develop some of the first art programs in American higher education, in the years after World War II, the G. I. Bill played an important role in the history of the League by enabling returning veterans to attend classes. As of 2010, the League remains an important part of New York City art life, from 1906 until 1922, and again after the end of World War II from 1947 until 1979, the League operated a summer school of painting at Woodstock, New York. In 1995, the Leagues facilities expanded to include the Vytlacil campus in Sparkill, New York, named after and based upon a gift of the property, since its inception, the Art Students League has employed notable professional artists as instructors and lecturers. Most engagements have been for a year or two, and some, like those of sculptor George Grey Barnard, were quite brief. Others have taught for decades, notably Frank DuMond and George Bridgman, bridgmans successor was Robert Beverly Hale. In 1988, Robert Cenedella took over the George Grosz Chair, luis Mora, Robert Neffson, Maxfield Parrish, Jules Pascin, Joseph Pennell, Richard C. Pionk, Larry Poons, Richard Pousette-Dart, Abraham Rattner, Peter Reginato, Frank J. Alden Weir, and William Zorach
13.
Graphic design
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Graphic design is the process of visual communication and problem-solving using one or more of typography, photography and illustration. The field is considered a subset of visual communication and communication design, Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts and page layout techniques to create visual compositions, common uses of graphic design include corporate design, editorial design, wayfinding or environmental design, advertising, web design, communication design, product packaging and signage. The term graphic design was coined by William Addison Dwiggins in 1922, however, graphic design-like activities span human existence, from the caves of Lascaux, to Romes Trajans Column to the illuminated manuscripts of the Middle Ages, to the neon lights of Ginza, Tokyo. In Babylon, artisans pressed cuneiform inscriptions into clay bricks or tablets which were used for construction, the bricks gave information such as the name of the reigning monarch, the builder, or some other dignitary. This was the first known road sign announcing the name of the governor of a state or mayor of the city, the Egyptians developed communication by hieroglyphics that used picture symbols dating as far back as 136 B. C. found on the Rosetta Stone. During the Dark Ages, from 500 AD to 1450 AD, monks created elaborate and they share many elements, theories, principles, practices, languages and sometimes the same benefactor or client. In advertising, the objective is the sale of goods. In graphic design, the essence is to order to information, form to ideas, expression. Graphic design in the United States began with Benjamin Franklin who used his newspaper The Pennsylvania Gazette, to master the art of publicity to promote his own books and his invention is still sold today and is known as the Franklin stove. American advertising initially imitated British newspapers and magazines, advertisements were printed in scrambled type and uneven lines that made it difficult to read. Franklin better organized this by adding 14-point type for the first line of the advertisement, although later shortened and centered it, Franklin added illustrations, something that London printers had not attempted. Franklin was the first to utilize logos, which were early symbols that announced such services as opticians by displaying golden spectacles, Franklin taught advertisers that the use of detail was important in marketing their products. Some advertisements ran for 10-20 lines, including color, names, varieties, during the Tang Dynasty wood blocks were cut to print on textiles and later to reproduce Buddhist texts. A Buddhist scripture printed in 868 is the earliest known printed book, beginning in the 11th century, longer scrolls and books were produced using movable type printing, making books widely available during the Song dynasty. During the 17th-18th century movable type was used for handbills or trade cards which were printed from wood or copper engravings and these documents announced a business and its location. English painter William Hogarth used his skill in engraving was one of the first to design for business trade, in Mainz Germany, in 1448, Johann Gutenberg introduced movable type using a new metal alloy for use in a printing press and opened a new era of commerce. Previously, most advertising was word of mouth, in France and England, for example, criers announced products for sale just as ancient Romans had done
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Logo
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A logo is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations, and even individuals to aid and promote instant public recognition. There are purely graphic emblems, symbols, icons and logos, in the days of hot metal typesetting, a logotype was one word cast as a single piece of type. By extension, the term was used for a uniquely set. At the level of communication and in common usage, a companys logo is today often synonymous with its trademark or brand. The arts were expanding in purpose—from expression and decoration of an artistic, storytelling nature, to a differentiation of brands, consultancies and trades-groups in the commercial arts were growing and organizing, by 1890, the US had 700 lithographic printing firms employing more than 8,000 people. Artistic credit tended to be assigned to the company, as opposed to the individual artists who usually performed less important jobs. Playful children’s books, authoritative newspapers, and conversational periodicals developed their own visual and editorial styles for unique, as printing costs decreased, literacy rates increased, and visual styles changed, the Victorian decorative arts led to an expansion of typographic styles and methods of representing businesses. A renewal of interest in craftsmanship and quality also provided the artists and companies with a greater interest in credit, leading to the creation of unique logos and marks. By the 1950s, Modernism had shed its roots as an artistic movement in Europe to become an international, commercialized movement with adherents in the United States. Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, the current era of logo design began in the 1870s with the first abstract logo, the Bass red triangle. As of 2014, many corporations, products, brands, services, agencies, as a result, only a few of the thousands of ideograms in circulation are recognizable without a name. Ideograms and symbols may be effective than written names, especially for logos translated into many alphabets in increasingly globalized markets. For instance, a written in Arabic script might have little resonance in most European markets. By contrast, ideograms keep the general nature of a product in both markets. In non-profit areas, the Red Cross exemplifies a well-known emblem that does not need an accompanying name, the red cross and red crescent are among the best-recognized symbols in the world. National Red Cross and Red Crescent Societies and their Federation as well as the International Committee of the Red Cross include these symbols in their logos, branding can aim to facilitate cross-language marketing. Consumers and potential consumers can identify the Coca-Cola name written in different alphabets because of the standard color, the text was written in Spencerian Script, which was a popular writing style when the Coca Cola Logo was being designed. Since a logo is the visual entity signifying an organization, logo design is an important area of graphic design, a logo is the central element of a complex identification system that must be functionally extended to all communications of an organization
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IBM
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International Business Machines Corporation is an American multinational technology company headquartered in Armonk, New York, United States, with operations in over 170 countries. The company originated in 1911 as the Computing-Tabulating-Recording Company and was renamed International Business Machines in 1924, IBM manufactures and markets computer hardware, middleware and software, and offers hosting and consulting services in areas ranging from mainframe computers to nanotechnology. IBM is also a research organization, holding the record for most patents generated by a business for 24 consecutive years. IBM has continually shifted its business mix by exiting commoditizing markets and focusing on higher-value, also in 2014, IBM announced that it would go fabless, continuing to design semiconductors, but offloading manufacturing to GlobalFoundries. Nicknamed Big Blue, IBM is one of 30 companies included in the Dow Jones Industrial Average and one of the worlds largest employers, with nearly 380,000 employees. Known as IBMers, IBM employees have been awarded five Nobel Prizes, six Turing Awards, ten National Medals of Technology, in the 1880s, technologies emerged that would ultimately form the core of what would become International Business Machines. On June 16,1911, their four companies were amalgamated in New York State by Charles Ranlett Flint forming a fifth company, the Computing-Tabulating-Recording Company based in Endicott, New York. The five companies had 1,300 employees and offices and plants in Endicott and Binghamton, New York, Dayton, Ohio, Detroit, Michigan, Washington, D. C. and Toronto. They manufactured machinery for sale and lease, ranging from commercial scales and industrial time recorders, meat and cheese slicers, to tabulators and punched cards. Thomas J. Watson, Sr. fired from the National Cash Register Company by John Henry Patterson, called on Flint and, Watson joined CTR as General Manager then,11 months later, was made President when court cases relating to his time at NCR were resolved. Having learned Pattersons pioneering business practices, Watson proceeded to put the stamp of NCR onto CTRs companies and his favorite slogan, THINK, became a mantra for each companys employees. During Watsons first four years, revenues more than doubled to $9 million, Watson had never liked the clumsy hyphenated title of the CTR and in 1924 chose to replace it with the more expansive title International Business Machines. By 1933 most of the subsidiaries had been merged into one company, in 1937, IBMs tabulating equipment enabled organizations to process unprecedented amounts of data, its clients including the U. S. During the Second World War the company produced small arms for the American war effort, in 1949, Thomas Watson, Sr. created IBM World Trade Corporation, a subsidiary of IBM focused on foreign operations. In 1952, he stepped down after almost 40 years at the company helm, in 1957, the FORTRAN scientific programming language was developed. In 1961, IBM developed the SABRE reservation system for American Airlines, in 1963, IBM employees and computers helped NASA track the orbital flight of the Mercury astronauts. A year later it moved its headquarters from New York City to Armonk. The latter half of the 1960s saw IBM continue its support of space exploration, on April 7,1964, IBM announced the first computer system family, the IBM System/360
16.
United Parcel Service
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United Parcel Service, Inc. is the worlds largest package delivery company and a provider of supply chain management solutions. The global logistics company is headquartered in the city of Sandy Springs, Georgia, United States, UPS delivers more than 15 million packages per day to more than 7.9 million customers in more than 220 countries and territories around the world. UPS is known for its trademark brown delivery trucks and uniforms, UPS also operates its own airline and air cargo delivery service based in Louisville, Kentucky, United States. On August 28,1907, James Casey founded the American Messenger Company with Claude Ryan in Seattle, Washington, most deliveries at this time were made on foot and bicycles were used for longer trips. The American Messenger Company focused primarily on package delivery to stores with special delivery mail delivered for its largest client the United States Postal Service. In 1913 the company acquired a Model T Ford as its first delivery vehicle, Casey and Ryan merged with a competitor, Evert McCabe, and formed Merchants Parcel Delivery. Consolidated delivery was introduced, combining packages addressed to a certain neighborhood onto one delivery vehicle. In 1916 Charlie Soderstrom joined Merchants Parcel Delivery bringing in more vehicles for the growing delivery business, in 1919 the company expanded for the first time outside of Seattle to Oakland, California and changed its name to United Parcel Service. Common carrier service was acquired in 1922 from a company in Los Angeles, UPS became one of the only companies in the United States to offer common carrier service. At first common carrier was only limited to an area around Los Angeles. In 1924 a conveyor system was debuted for the handling of packages for UPS operations. In 1930, a service began in New York City, and soon after in other major cities in the East. The use of common carrier for delivery between all customers placed UPS in direct competition with the United States Postal Service and the Interstate Commerce Commission. The common carrier service was applied to all cities in cities where UPS could use the service without the authority of the ICC, the first city for UPS to use common carrier outside of Los Angeles was Chicago, Illinois in 1953. Air service through UPS was first used in 1929 through private airlines, however, The Great Depression and a lack of volume ended the air service. In 1953 UPS resumed air service called UPS Blue Label Air with two-day service to cities along the East Coast and West Coast. In 1975, UPS moved its headquarters to Greenwich, Connecticut, the expanded operations to all 48 states made UPS the first package delivery company to serve every address in the Continental United States. UPS went international in 1975 establishing operations in Canada and in 1976 operations were established in Germany, on February 28, UPS Ltd. began operations in Toronto, Ontario
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Enron
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Enron Corporation was an American energy, commodities, and services company based in Houston, Texas. It was founded in 1985 as the result of a merger between Houston Natural Gas and InterNorth, both relatively small companies in the U. S. Fortune named Enron Americas Most Innovative Company for six consecutive years, at the end of 2001, it was revealed that its reported financial condition was sustained by institutionalized, systematic, and creatively planned accounting fraud, known since as the Enron scandal. Enron has since become an example of willful corporate fraud. The scandal also brought into question the practices and activities of many corporations in the United States and was a factor in the enactment of the Sarbanes–Oxley Act of 2002. The scandal also affected the business world by causing the dissolution of the Arthur Andersen accounting firm. Enron filed for bankruptcy in the Southern District of New York in late 2001 and selected Weil, on September 7,2006, Enron sold Prisma Energy International Inc. its last remaining business, to Ashmore Energy International Ltd. One of Enrons primary predecessors was the Northern Natural Gas Company, the low cost of natural gas and cheap labor supply during the Great Depression helped to fuel the companys early beginnings. The company doubled in size by 1932 and was able to bring the first natural gas to Minnesota, over the next 50 years, Northern expanded even more as it acquired many energy companies and created new divisions within. It was reorganized in 1979 as the subsidiary of a holding company, InterNorth. Although most of the acquisitions conducted were successful, some ended poorly, InterNorth competed with Cooper Industries over a hostile takeover of Crouse-Hinds Company, who manufactured electrical products. InterNorth was ultimately unsuccessful as Cooper bought out Crouse-Hinds, Cooper and InterNorth feuded over numerous suits over the course of the takeover that were eventually settled after the transaction was completed. The subsidiary Northern Natural Gas operated the largest natural gas company in North America. By the 1980s, InterNorth became a force for natural gas production, transmission and marketing as well as for natural gas liquids. The Houston Natural Gas corporation was formed from the Houston Oil Co. in 1925 to provide gas to customers in the Houston market through the building of gas pipelines. This growth was seen from the exploitation of unregulated Texas natural gas market. Towards the end of the 1970s HNGs luck began to run out with rising gas prices forcing clients to switch to oil. In addition, with the passing of the Natural Gas Policy Act of 1978, after Herrings death in 1981, M. D. Matthews briefly took over as CEO in a 3-year stint with initial success but ultimately saw a big dip in earnings that led to his exit
18.
Morningstar, Inc.
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Morningstar, Inc. is an investment research and investment management firm headquartered in Chicago, Illinois, United States. Founder Joe Mansueto initially had the idea for Morningstar in 1982 while reviewing mutual fund annual reports he had requested from several prominent fund managers. However, it was only after a working as a stock analyst for Harris Associates, seeing the fund industry and potential competitors up close. Morningstar was subsequently founded in 1984 from his one-bedroom Chicago apartment with an investment of US$80,000. The name Morningstar is taken from the last sentence in Walden, a book by Henry David Thoreau, in July 1999, Morningstar accepted an investment of US$91 million from SoftBank in return for a 20 percent stake in the company. The two companies had formed a joint venture in Japan the previous year, morningstars initial public offering occurred on May 3,2005, with 7,612,500 shares at $18.50 each. The manner in which Morningstar went public is notable and they elected to follow Googles footsteps and use the OpenIPO method rather than the traditional method. This allowed individual investors to bid on the price of the stock, as of February 2015, Joe Mansueto owned approximately 55% of the outstanding shares in Morningstar. In September 2016, Morningstar announced that it had appointed Kunal Kapoor as chief officer, effective January 2017. Morningstars current logo is notable in that it was designed by Paul Rand, Mansueto sought Rand out in 1989 after deciding that the companys design standards needed to be improved, and that the first step would be a redesign of its logo. After several phone calls, letters and finally a trip to meet Rand in person, Mansueto convinced him to work on the logo, the new design features the o in Morningstar appearing as a rising sun, which is a nod to the quote that inspired the companys name. While the fee for this work was a significant amount at the time for the company, best American Association of Individual Investors Bloomberg L. P
19.
Westinghouse Electric Corporation
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The Westinghouse Electric Corporation was an American manufacturing company. It was founded on January 8,1886, as Westinghouse Electric Company and later renamed Westinghouse Electric Corporation by inventor, George Westinghouse had previously founded the Westinghouse Air Brake Company. The corporation purchased CBS broadcasting company in 1995 and became CBS Corporation in 1997, Westinghouse Electric was founded by George Westinghouse in Pittsburgh, Pennsylvania in 1886. The firm became active in developing electric infrastructure throughout the United States, in addition to George Westinghouse, early engineers working for the company included Frank Conrad, Benjamin Garver Lamme, Oliver B. Shallenberger, William Stanley, Nikola Tesla, Stephen Timoshenko and Vladimir Zworykin, early on Westinghouse was a rival to Thomas Edisons electric company. In 1892 Edison was merged with Westinghouses chief AC rival, the Thomson-Houston Electric Company, making even bigger competitor, Westinghouse changed its name to Westinghouse Electric Corporation in 1945. Westinghouse purchased CBS in 1995 and became CBS Corporation in 1997, in 1998, CBS established a brand licensing subsidiary Westinghouse Licensing Corporation. In 1997/1998 the Power Generation Business Unit, headquartered in Orlando, FL, was sold to Siemens AG, a year later, CBS sold all of its nuclear power businesses to British Nuclear Fuels Limited. Soon after, BNFL gained license rights on the Westinghouse trademarks and that company was sold to Toshiba in 2007. The first commercial Westinghouse steam turbine generator, a 1,500 kW unit. The machine, nicknamed Mary-Ann, was the first steam turbine generator to be installed by a utility to generate electricity in the US. George Westinghouse had based his original steam turbine design on designs licensed from the English inventor Charles Parsons. or were built overseas under Westinghouse license. Major Westinghouse licensees or joint venture partners included Mitsubishi Heavy Industries of Japan and Harbin Turbine Co. Westinghouse boasted 50,000 employees by 1900, and established a formal research and development department in 1906. While the company was expanding, it would experience internal financial difficulties, during the Panic of 1907, the Board of Directors forced George Westinghouse to take a six-month leave of absence. Westinghouse officially retired in 1909 and died years later in 1914. Under new leadership, Westinghouse Electric diversified its business activities in electrical technology and it acquired the Copeman Electric Stove Company in 1914 and Pittsburgh High Voltage Insulator Company in 1921. Westinghouse also moved into broadcasting by establishing Pittsburghs KDKA, the first commercial radio station. Westinghouse expanded into the business, establishing the Westinghouse Elevator Company in 1928
20.
American Broadcasting Company
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The network is headquartered on Columbus Avenue and West 66th Street in Manhattan, New York City. There are additional offices and production facilities elsewhere in New York City, as well as in Los Angeles and Burbank. Since 2007, when ABC Radio was sold to Citadel Broadcasting, ABC originally launched on October 12,1943, as a radio network, separated from and serving as the successor to the NBC Blue Network, which had been purchased by Edward J. Noble. It extended its operations to television in 1948, following in the footsteps of established broadcast networks CBS, in the mid-1950s, ABC merged with United Paramount Theatres, a chain of movie theaters that formerly operated as a subsidiary of Paramount Pictures. Leonard Goldenson, who had been the head of UPT, made the new television network profitable by helping develop, in 1996, most of Capital Cities/ABCs assets were purchased by The Walt Disney Company. The television network has eight owned-and-operated and over 232 affiliated television stations throughout the United States, most Canadians have access to at least one U. S. ABC News provides news and features content for radio stations owned by Citadel Broadcasting. In the 1930s, radio in the United States was dominated by three companies, the Columbia Broadcasting System, the Mutual Broadcasting System and the National Broadcasting Company. The last was owned by electronics manufacturer Radio Corporation of America, in 1938, the FCC began a series of investigations into the practices of radio networks and published its report on the broadcasting of network radio programs in 1940. The report recommended that RCA give up control of either NBC Red or NBC Blue, at that time, the NBC Red Network was the principal radio network in the United States and, according to the FCC, RCA was using NBC Blue to eliminate any hint of competition. Once Mutuals appeals against the FCC were rejected, RCA decided to sell NBC Blue in 1941, the newly separated NBC Red and NBC Blue divided their respective corporate assets. Investment firm Dillon, Read & Co. offered $7.5 million to purchase the network, Edward John Noble, the owner of Life Savers candy, drugstore chain Rexall and New York City radio station WMCA, purchased the network for $8 million. Due to FCC ownership rules, the transaction, which was to include the purchase of three RCA stations by Noble, would require him to resell his station with the FCCs approval, the Commission authorized the transaction on October 12,1943. Soon afterward, the Blue Network was purchased by the new company Noble founded, Noble subsequently acquired the rights to the American Broadcasting Company name from George B. Meanwhile, in August 1944, the West Coast division of the Blue Network, both stations were then managed by Don Searle, the vice-president of the Blue Networks West Coast division. The ABC Radio Network created its audience slowly, the network also became known for such suspenseful dramas as Sherlock Holmes, Gang Busters and Counterspy, as well as several mid-afternoon youth-oriented programs. S. From Nazi Germany after its conquest, to pre-record its programming, while its radio network was undergoing reconstruction, ABC found it difficult to avoid falling behind on the new medium of television. To ensure a space, in 1947, ABC submitted five applications for television station licenses, the ABC television network made its debut on April 19,1948, with WFIL-TV in Philadelphia becoming its first primary affiliate
21.
NeXT
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NeXT was founded by Jobs after he was ousted at Apple, along with several co-workers. NeXT introduced the first NeXT Computer in 1988, and the smaller NeXTstation in 1990, the NeXT computers experienced relatively limited sales, with estimates of about 50,000 units shipped in total. Nevertheless, their innovative object-oriented NeXTSTEP operating system and development environment were highly influential, NeXT later released much of the NeXTSTEP system as a programming environment standard called OpenStep. NeXT withdrew from the business in 1993 to concentrate on marketing OPENSTEP for Mach, its own OpenStep implementation. NeXT also developed WebObjects, one of the first enterprise Web application frameworks, Apple purchased NeXT in 1997 for $429 million, and 1.5 million shares of Apple stock. As part of the agreement, Steve Jobs, Chairman and CEO of NeXT Software, returned to Apple, the founder promised to merge software from NeXT with Apples hardware platforms, eventually resulting in macOS, iOS, watchOS and tvOS. Parts of these systems incorporated the OPENSTEP foundation. In 1985, Apple co-founder Steve Jobs led Apples SuperMicro division, the Macintosh had been successful on university campuses partly because of the Apple University Consortium, which allowed students and institutions to buy the computers at a discount. The consortium had earned more than $50 million on computers by February 1984, while chairman, Jobs visited university departments and faculty members to sell Macintosh. Jobs met Paul Berg, a Nobel Laureate in chemistry, at a luncheon held in Silicon Valley to honor François Mitterrand, wet labs were prohibitively expensive for lower-level courses and were too complex to be simulated on personal computers of the time. Jobs was intrigued by Bergs concept of a workstation and contemplated starting a higher education company in the fall of 1985. Jobs division did not release upgraded versions of the Macintosh and most of the Macintosh Office, as a result, sales plummeted, and Apple was forced to write off millions of dollars in unsold inventory. Apples chief executive officer John Sculley ousted Jobs from his role at Apple. Later that year, Jobs began a struggle to regain control of the company. The board of directors sided with Sculley while Jobs took a visit to Western Europe. After several months of being sidelined, Jobs resigned from Apple on September 13,1985 and he told the board he was leaving to set up a new computer company, and that he would be taking several Apple employees from the SuperMicro division with him. He also told the board that his new company would not compete with Apple, Jobs named his new company Next, Inc. A number of former Apple employees followed him to Next, including Joanna Hoffman, Bud Tribble, George Crow, Rich Page, Susan Barnes, Susan Kare, and Danl Lewin
22.
International Typographic Style
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The International Typographic Style has had profound influence on graphic design as a part of the modernist movement, impacting many design-related fields including architecture and art. It emphasizes cleanliness, readability and objectivity, hallmarks of the style are asymmetric layouts, use of a grid, sans-serif typefaces like Akzidenz Grotesk, and flush left, ragged right text. The style is associated with a preference for photography in place of illustrations or drawings. Many of the early International Typographic Style works featured typography as a design element in addition to its use in text. The influences of this movement can still be seen in design strategy. The style emerged from a desire to represent information without the influence of associated meaning, in the year of 1896 the Akzidenz Grotesk Typeface was released by H. Two major Swiss design schools are responsible for the years of International Typographic Style. A graphic design based on grid-work that began in the 19th century became inspiration for modifying the foundational course at the School of Design in 1908. Shortly thereafter, in 1918 Ernst Keller became a professor at the Zurich School of the Applied Arts and began developing a graphic design and typography course. He did not teach a style to his students, rather he taught a philosophy of style that dictated “the solution to the design problem should emerge from its content. Keller’s work uses simple geometric forms, vibrant colors and evocative imagery to further elucidate the meaning behind each design, other early pioneers include Théo Ballmer and Max Bill. The 1950s saw the distillation of International Typographic Style elements into sans-serif font families such as Univers, Univers paved the way for Max Miedinger and collaborator Edouard Hoffman to design the typeface Neue Haas Grotesk, which would be later renamed Helvetica. The goal with Helvetica was to create a typeface that could be applied to longer texts. After World War II international trade began to increase and relations between countries grew steadily stronger, typography and design were crucial to helping these relationships progress—clarity, objectivity, region-less glyphs, and symbols are essential to communication between international partners. International Typographic Style found its niche in this climate and expanded further beyond Switzerland. One of the first American designers to integrate Swiss design with his own was Rudolph de Harak, the influence of International Typographic Style on deHarak’s own works can be seen in his many book jacket designs for McGraw-Hill publishers in the 1960s. Each jacket shows the title and author, often aligned with a grid—flush left. One striking image covers most of the jacket, elucidating the theme of the particular book, International Typographic Style was embraced by corporations and institutions in America from the 1960s on, for almost two decades
23.
Yale University
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Yale University is an American private Ivy League research university in New Haven, Connecticut. Founded in 1701 in Saybrook Colony to train Congregationalist ministers, it is the third-oldest institution of education in the United States. The Collegiate School moved to New Haven in 1716, and shortly after was renamed Yale College in recognition of a gift from British East India Company governor Elihu Yale. Originally restricted to theology and sacred languages, the curriculum began to incorporate humanities and sciences by the time of the American Revolution. In the 19th century the school introduced graduate and professional instruction, awarding the first Ph. D. in the United States in 1861 and organizing as a university in 1887. Yale is organized into fourteen constituent schools, the undergraduate college, the Yale Graduate School of Arts and Sciences. While the university is governed by the Yale Corporation, each schools faculty oversees its curriculum, the universitys assets include an endowment valued at $25.4 billion as of June 2016, the second largest of any U. S. educational institution. The Yale University Library, serving all constituent schools, holds more than 15 million volumes and is the third-largest academic library in the United States, Yale College undergraduates follow a liberal arts curriculum with departmental majors and are organized into a social system of residential colleges. Almost all faculty teach courses, more than 2,000 of which are offered annually. Students compete intercollegiately as the Yale Bulldogs in the NCAA Division I – Ivy League, Yale has graduated many notable alumni, including five U. S. Presidents,19 U. S. Supreme Court Justices,20 living billionaires, and many heads of state. In addition, Yale has graduated hundreds of members of Congress,57 Nobel laureates,5 Fields Medalists,247 Rhodes Scholars, and 119 Marshall Scholars have been affiliated with the University. Yale traces its beginnings to An Act for Liberty to Erect a Collegiate School, passed by the General Court of the Colony of Connecticut on October 9,1701, the Act was an effort to create an institution to train ministers and lay leadership for Connecticut. Soon thereafter, a group of ten Congregationalist ministers, Samuel Andrew, Thomas Buckingham, Israel Chauncy, Samuel Mather, the group, led by James Pierpont, is now known as The Founders. Originally known as the Collegiate School, the institution opened in the home of its first rector, Abraham Pierson, the school moved to Saybrook, and then Wethersfield. In 1716 the college moved to New Haven, Connecticut, the feud caused the Mathers to champion the success of the Collegiate School in the hope that it would maintain the Puritan religious orthodoxy in a way that Harvard had not. Cotton Mather suggested that the school change its name to Yale College, meanwhile, a Harvard graduate working in England convinced some 180 prominent intellectuals that they should donate books to Yale. The 1714 shipment of 500 books represented the best of modern English literature, science, philosophy and it had a profound effect on intellectuals at Yale. Undergraduate Jonathan Edwards discovered John Lockes works and developed his original theology known as the new divinity
24.
New Haven, Connecticut
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New Haven, in the U. S. state of Connecticut, is the principal municipality in Greater New Haven, which had a total population of 862,477 in 2010. It is located on New Haven Harbor on the shore of Long Island Sound in New Haven County, Connecticut. It is the second-largest city in Connecticut, with a population of 129,779 people as of the 2010 United States Census, according to a census of 1 July 2012, by the Census Bureau, the city had a population of 130,741. New Haven was founded in 1638 by English Puritans, and a year later eight streets were laid out in a four-by-four grid, the central common block is the New Haven Green, a 16-acre square, and the center of Downtown New Haven. The Green is now a National Historic Landmark and the Nine Square Plan is recognized by the American Planning Association as a National Planning Landmark, New Haven is the home of Yale University. The university is an part of the citys economy, being New Havens biggest taxpayer and employer. Health care, professional services, financial services, and retail trade also help to form a base for the city. The city served as co-capital of Connecticut from 1701 until 1873, New Haven has since billed itself as the Cultural Capital of Connecticut for its supply of established theaters, museums, and music venues. New Haven is also the birthplace of George W. Bush, New Haven had the first public tree planting program in America, producing a canopy of mature trees that gave New Haven the nickname The Elm City. The area was visited by Dutch explorer Adriaen Block in 1614. Dutch traders set up a trading system of beaver pelts with the local inhabitants, but trade was sporadic. In 1637 a small party of Puritans reconnoitered the New Haven harbor area, the Quinnipiacs, who were under attack by neighboring Pequots, sold their land to the settlers in return for protection. By 1640, the theocratic government and nine-square grid plan were in place. However, the north of New Haven remained Quinnipiac until 1678. The settlement became the headquarters of the New Haven Colony, at the time, the New Haven Colony was separate from the Connecticut Colony, which had been established to the north centering on Hartford. Economic disaster struck the colony in 1646, however, when the town sent its first fully loaded ship of goods back to England. This ship never reached the Old World, and its disappearance stymied New Havens development in the face of the rising power of Boston. In 1660, founder John Davenports wishes were fulfilled, and Hopkins School was founded in New Haven with money from the estate of Edward Hopkins, in 1661, the judges who had signed the death warrant of Charles I of England were pursued by Charles II
25.
Haaren High School
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Haaren High School was an American high school located in Midtown Manhattan, New York. The school was noted for its vocational program including classes focusing on combustion engines. The facility was constructed in 1903 to house DeWitt Clinton High School, when that school relocated in 1927, it became home to Haaren High School until that school closed in the late 1970s. Herman Badillo, First Puerto Rican-American U. S
26.
Cassandre (artist)
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Cassandre, pseudonym of Adolphe Jean-Marie Mouron was a French painter, commercial poster artist, and typeface designer. He was born Adolphe Jean-Marie Mouron in Kharkiv, Ukraine, to French parents, as a young man, Cassandre moved to Paris, where he studied at the École des Beaux-Arts and at the Académie Julian. The popularity of posters as advertising afforded him an opportunity to work for a Parisian printing house, Cassandre became successful enough that with the help of partners he was able to set up his own advertising agency called Alliance Graphique, serving a wide variety of clients during the 1930s. He is perhaps best known for his posters advertising travel, for such as the Compagnie Internationale des Wagons-Lits. His creations for the Dubonnet wine company were among the first posters designed in a manner that allowed them to be seen by occupants in moving vehicles and his posters are memorable for their innovative graphic solutions and their frequent denotations to such painters as Max Ernst and Pablo Picasso. In addition, he taught design at the École des Arts Décoratifs. With typography an important part of design, the company created several new typeface styles. Cassandre developed Bifur in 1929, the sans serif Acier Noir in 1935, in 1936, his works were exhibited at the Museum of Modern Art in New York City which led to commissions from Harpers Bazaar to do cover designs. With the onset of World War II, Cassandre served in the French army until the fall of France and his business long gone, he survived by creating stage sets and costumes for the theatre, something he had dabbled in during the 1930s. After the war, he continued this line of work while returning to easel painting. He worked with several famous French fashion houses, designing playing cards and scarfs for Hermès, in his later years, Cassandre suffered from bouts of depression prior to his suicide in Paris in 1968. In 1985, Cassandres son told his fathers story in a book titled A. M. The book, published in English by Rizzoli, is out of print. These foundry types were produced by Deberny & Peignot from designs by Cassandre, Robert K. Brown, - New York, Dutton,1979 Henri Mouron, A. M. Cassandre, affiches, arts graph
27.
Stock photography
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Stock photography is the supply of photographs, which are often licensed for specific uses. The stock photo industry, which began to hold in the 1920s, has established models including traditional macrostock photography, midstock photography. Conventional stock agencies charge from several hundred to several thousand American dollars per image, to know youre seeing a stock image. Historically notable traditional stock photo agencies have included RobertStock, the Bettman Archive in New York, there was a great amount of consolidation among stock photo agencies between 1990 and the mid-2000s, particularly through Corbis and Getty Images. The early microstock company iStockphoto was founded in May 2000, followed by such as Dreamstime, fotoLibra, Can Stock Photo, Shutterstock. Newspapers and magazines were first able to reproduce photographs instead of drawings in the mid-1880s with the invention of the half-tone printing press. Initially starting with staff photographers, eventually independent free-lance photographers took over and this allowed the photograph and others like it to be commercially viable. In an effort to save the cost of hiring photographers for commission-based photo shoots, one of the first major stock photography libraries was founded in 1920 by H. Armstrong Roberts. The Bettman Archive in New York is an example of a traditional stock agency, with the company delivering photos upon 24-hour request to magazines such as Look. He actively expanded his collection by placing ads in magazines for stills, a different early pioneer with the stock industry was photographer Tony Stone, whose portfolio of mountain scenes proved popular with chocolate advertisers. Stones stock library eventually reached 20,000 images, each selected for its likelihood to sell multiple copies, known as a stock resource for newspapers and magazines, the Hulton Archive started as the photographic archive of Picture Post. As the archive expanded through World War II, it clear that its vast collection of photographs. The Gibbs-Smith system claims to be the world’s first indexing system for pictures, by the 1980s, stock photography had become a specialty in its own right, with the stock industry advancing quickly. As photo libraries transitioned from physical archives to servers in the mid-1990s, the archives also began to rely increasingly on keywords for sorting and retrieving photographs. In 1991 Photodisc in Seattle, Washington began selling CD ROMs with packs of images, unlike their competitors, Photodisc licensed the image packs as Royalty Free. In contrast to the Rights Managed system, royalty free allowed the purchaser of a CD ROM to use the images as many times as they liked without paying further fees. There was an amount of consolidation among stock photo agencies between 1990 and the mid-2000s, with Corbis notably acquiring the massive Bettmann Archive in 1995. After Photodisc went online in 1995, in September 1997, PhotoDisc agreed to combine with London-based Getty Communications to form the Seattle-based Getty Images, in 1996, the Hulton Picture Collection was bought by Getty Images for £8.6 million
28.
Plakatstil
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Plakatstil, also known as Sachplakat, was an early style of poster art that originated in Germany in the 1900s. It was started by Lucian Bernhard of Berlin in 1906, the common characteristics of this style are bold eye-catching lettering with flat colors. Shapes and objects are simplified, and the focuses on a central object. Plakatstil turned away from the complexity of Art Nouveau and propagated a more modern outlook on poster art, famous Plakatstil artists include Ludwig Hohlwein, Edmund Edel, Ernst Deutsch-Dryden, Hans Lindenstadt, Julius Klinger, Julius Gipkens, Paul Scheurich, Karl Schulpig and Hans Rudi Erdt. A later master of the Sachplakat was Otto Baumberger, das Plakat was a German art magazine that was published from 1910 to 1921 by the Verein der Plakatfreunde, founded in 1905 and later edited by the Berlin dentist Hans Sachs. Lucian Bernhard was a director of the association
29.
Jews
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The Jews, also known as the Jewish people, are an ethnoreligious group originating from the Israelites, or Hebrews, of the Ancient Near East. Jews originated as a national and religious group in the Middle East during the second millennium BCE, the Merneptah Stele appears to confirm the existence of a people of Israel, associated with the god El, somewhere in Canaan as far back as the 13th century BCE. The Israelites, as an outgrowth of the Canaanite population, consolidated their hold with the emergence of the Kingdom of Israel, some consider that these Canaanite sedentary Israelites melded with incoming nomadic groups known as Hebrews. The worldwide Jewish population reached a peak of 16.7 million prior to World War II, but approximately 6 million Jews were systematically murdered during the Holocaust. Since then the population has risen again, and as of 2015 was estimated at 14.3 million by the Berman Jewish DataBank. According to the report, about 43% of all Jews reside in Israel and these numbers include all those who self-identified as Jews in a socio-demographic study or were identified as such by a respondent in the same household. The exact world Jewish population, however, is difficult to measure, Israel is the only country where Jews form a majority of the population. The modern State of Israel was established as a Jewish state and defines itself as such in its Declaration of Independence and its Law of Return grants the right of citizenship to any Jew who requests it. The English word Jew continues Middle English Gyw, Iewe, according to the Hebrew Bible, the name of both the tribe and kingdom derive from Judah, the fourth son of Jacob. The Hebrew word for Jew, יְהוּדִי ISO 259-3 Yhudi, is pronounced, with the stress on the syllable, in Israeli Hebrew. The Ladino name is ג׳ודיו, Djudio, ג׳ודיוס, Djudios, Yiddish, ייִד Yid, ייִדן, Yidn. The etymological equivalent is in use in languages, e. g. but derivations of the word Hebrew are also in use to describe a Jew, e. g. in Italian. The German word Jude is pronounced, the corresponding adjective jüdisch is the origin of the word Yiddish, in such contexts Jewish is the only acceptable possibility. Some people, however, have become so wary of this construction that they have extended the stigma to any use of Jew as a noun, a factual reconstruction for the origin of the Jews is a difficult and complex endeavor. It requires examining at least 3,000 years of ancient human history using documents in vast quantities, as archaeological discovery relies upon researchers and scholars from diverse disciplines, the goal is to interpret all of the factual data, focusing on the most consistent theory. In this case, it is complicated by long standing politics and religious, Jacob and his family migrated to Ancient Egypt after being invited to live with Jacobs son Joseph by the Pharaoh himself. The patriarchs descendants were later enslaved until the Exodus led by Moses, traditionally dated to the 13th century BCE, Modern archaeology has largely discarded the historicity of the Patriarchs and of the Exodus story, with it being reframed as constituting the Israelites inspiring national myth narrative. The growth of Yahweh-centric belief, along with a number of practices, gradually gave rise to a distinct Israelite ethnic group
30.
Madison Avenue
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Madison Avenue is a north-south avenue in the borough of Manhattan in New York City, United States, that carries northbound one-way traffic. It runs from Madison Square to meet the southbound Harlem River Drive at 142nd Street, in doing so, it passes through Midtown, the Upper East Side, East Harlem, and Harlem. It is named after and arises from Madison Square, which is named after James Madison. Ruggles who had purchased and developed New Yorks Gramercy Park in 1831, who was in part responsible for the development of Union Square. Since the 1920s, the name has been metonymous with the American advertising industry. Therefore, the term Madison Avenue refers specifically to the agencies, Madison Avenue techniques refers, according to William Safire, to the gimmicky, slick use of the communications media to play on emotions. Between East 135th Street and East 142nd Street, Madison Avenue carries southbound traffic only, the term Madison Avenue is often used metonymically for advertising, and Madison Avenue became identified with the American advertising industry after the explosive growth in this area in the 1920s. In recent decades, many agencies have left Madison Avenue, with some moving further downtown and others moving west. The continued presence of large agencies in the city makes New York the third largest job market per capita in the U. S. in 2016 according to a study by marketing recruitment firm MarketPro. Today, only a few agencies are located in the old business cluster on Madison Avenue, including StrawberryFrog, TBWA Worldwide. However, the term is used to describe the agency business as a whole and large. Madison Square is formed by the intersection of Fifth Avenue and Broadway at 23rd Street, the square was named for James Madison, fourth President of the United States. The focus of the square is Madison Square Park, a 6, the first Garden was a former rail station that was converted into an open-air circus venue by P. T. Barnum in 1871 and was renamed Madison Square Garden in 1879. The original Garden was demolished in 1889 and replaced by a new arena designed by Stanford White that opened the following year. The second Garden had a statue of the Roman goddess Diana on the tower of the sports arena. When it moved to a new building at 50th Street and Eighth Avenue in 1925 it kept its old name, Madison Square Garden is now located at Eighth Avenue between 31st and 33rd Street, however, it still retains the name. These buses use a bus lane between 42nd and 59th Street, but the bus lane is not present in any other portion of the avenue. In July 1987, then New York City Mayor Edward Koch proposed banning bicycling on Fifth, Park and Madison Avenues during weekdays, but many bicyclists protested and had the ban overturned
31.
Typesetting
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Typesetting is the composition of text by means of arranging physical types or the digital equivalents. Stored letters and other symbols are retrieved and ordered according to a languages orthography for visual display, typesetting requires the prior process of designing a font. One significant effect of typesetting was that authorship of works could be spotted more easily, during much of the letterpress era, movable type was composed by hand for each page. The form was placed in a press, inked, and an impression made on paper. During typesetting, individual sorts are picked from a case with the right hand, and set into a composing stick held in the left hand from left to right. This is reputed to be the origin of the expression mind your ps and it might just as easily have been “mind your bs and ds”. The diagram at right illustrates a cast metal sort, a face, b body or shank, wooden printing sorts were in use for centuries in combination with metal type. Not shown, and more the concern of the casterman, is the “set”, set width, like body size, is measured in points. This was particularly prevalent in book and newspaper work where rotary presses required type forms to wrap an impression cylinder rather than set in the bed of a press, advances such as the typewriter and computer would push the state of the art even farther ahead. Still, hand composition and letterpress printing have not fallen out of use. However, it is a small niche within the larger typesetting market. The time and effort required to compose the text led to several efforts in the 19th century to produce mechanical typesetting. Most of the systems involved the in-house casting of the type to be used. The Linotype machine, invented in 1884, used a keyboard to assemble the casting matrices, in the Monotype System, a keyboard was used to punch a paper tape, which was then fed to control a casting machine. The Ludlow Typograph involved hand-set matrices, but otherwise used hot metal, by the early 20th century, the various systems were nearly universal in large newspapers and publishing houses. Phototypesetting or cold type systems first appeared in the early 1960s and these devices consisted of glass disks that spun in front of a light source to selectively expose characters onto light-sensitive paper. Originally they were driven by pre-punched paper tapes, later they were hooked up to computer front ends. One of the earliest electronic photocomposition systems was introduced by Fairchild Semiconductor, the typesetter typed a line of text on a Fairchild keyboard that had no display
32.
GQ
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GQ is an international monthly mens magazine based in New York City. The publication focuses on fashion, style, and culture for men, though articles on food, movies, fitness, sex, music, travel, sports, technology, Gentlemens Quarterly was launched in 1931 in the United States as Apparel Arts. It was a fashion magazine for the clothing trade, aimed primarily at wholesale buyers. Initially it had a limited print run and was aimed solely at industry insiders to enable them to give advice to their customers. The popularity of the magazine among retail customers, who took the magazine from the retailers. Apparel Arts continued until 1957, when it was transformed into a magazine for men. Apparel was dropped from the logo in 1958 with the issue after nine issues. Gentlemans Quarterly was re-branded as GQ in 1967, the rate of publication was increased from quarterly to monthly in 1970. Subsequently, international editions were launched as regional adaptations of the U. S. editorial formula, jim Nelson was named editor-in-chief of GQ in February 2003, during his tenure he worked as both a writer and an editor of several National Magazine Award-nominated pieces. During Nelsons tenure, GQ has become more oriented towards younger readers, nonnie Moore was hired by GQ as fashion editor in 1984, having served in the same position at Mademoiselle and Harpers Bazaar. GQ has been associated with metro-sexuality. They filled their magazines with images of young men sporting fashionable clothes and accessories. And they persuaded other young men to them with a mixture of envy. The magazine has expanded its coverage beyond lifestyle issues, for example, in 2003, Award winning journalist Sabrina Rubin Erdely wrote an 8-page feature story in GQ on famous con man Steve Comisar. GQ first named their Men of the Year in 1996, featuring the recipients in a special issue of the magazine. British GQ launched their annual Men of the Year awards in 2009, spanish GQ launched their Men of the Year awards in 2011 and GQ Australia launched theirs in 2007. Beginning in the 1990s, the magazine pivoted from a pattern of men-only on the cover to introducing including some female actors, models. While the men on the covers remained clothed, the photographs of women were mostly less than fully clothed
33.
Esquire (magazine)
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Esquire is an American mens magazine, published by the Hearst Corporation in the United States. Founded in 1933, it flourished during the Great Depression under the guidance of founders Arnold Gingrich, Esquire was first issued in October 1933. The magazine was first headquartered in Chicago and then, in New York City and it was founded and edited by David A. Smart, Henry L. Jackson and Arnold Gingrich. Jackson died in the crash of United Airlines Flight 624 in 1948, Smart died in 1952, although he left Esquire in 1936 to found a different magazine, Coronet. Additionally, Jacksons Republican political viewpoints contrasted with the liberal Democratic views of Smart, the administration alleged that Esquire had used the US Postal Service to promote lewd images. Esquire started in 1933 as a press run of a hundred thousand copies. It cost fifty cents per copy and it later transformed itself into a more refined periodical with an emphasis on mens fashion and contributions by Ernest Hemingway, F. Scott Fitzgerald, Alberto Moravia, André Gide, and Julian Huxley. In the 1940s, the popularity of the Petty Girls and Vargas Girls provided a circulation boost. In the 1960s, Esquire helped pioneer the trend of New Journalism by publishing such writers as Norman Mailer, Tim OBrien, John Sack, Gay Talese, Tom Wolfe, and Terry Southern. In August 1969, Esquire published Normand Poiriers piece, An American Atrocity, under Harold Hayes, who ran it from 1961 to 1973, it became as distinctive as its oversized pages. The magazine shrank to the conventional 8½×11 inches in 1971, the magazine was sold by the original owners to Clay Felker in 1977, who reinvented the magazine as a fortnightly in 1978, under the title of Esquire Fortnightly. However, the experiment proved to be a failure, and by the end of that year. Felker sold Esquire in 1979 to the 13-30 Corporation, a Tennessee publisher, during this time, New York Woman magazine was launched as something of a spinoff version of Esquire aimed at female audience. 13-30 split up in 1986, and Esquire was sold to Hearst at the end of the year, David M. Granger was named editor-in-chief of the magazine in June 1997. Since his arrival, the magazine has received awards, including multiple National Magazine Awards—the industrys highest honor. Prior to becoming editor-in-chief at Esquire, Granger was the editor at GQ for nearly six years. Its award-winning staff writers include Tom Chiarella, Scott Raab, Mike Sager, Chris Jones, John H. Richardson, Cal Fussman, Lisa Taddeo, famous photographers have also worked for the magazine, among which fashion photographer Gleb Derujinsky, and Richard Avedon. In January 2009 Esquire launched a new blog—the Daily Endorsement Blog, each morning the editors of the magazine recommend one thing for readers immediate enjoyment, not a political candidate or position or party, but a breakthrough idea or product or Web site
34.
Coronet (magazine)
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Coronet was a general interest digest magazine published from October 23,1936, to March 1971 and ran for 299 issues. The magazine was owned by Esquire and published by David A, each issue had a wide variety of articles and features, as well as a condensed book section. Poetry was featured, along with advice and star stories. The sister company Coronet Films was promoted in most issues as well, articles on culture and the arts were mixed with adventure stories and social advice. Coronet Films were also produced by David Smart and the Esquire company, primarily thought of as school films, its titles included Fun of Being Thoughtful, Dating, Dos and Donts, and Where Does Our Meat Come From. Arnold Gingrich Fritz Bamberger Pageant Readers Digest Sunshine Coronet magazine records at Syracuse University] WorldCat The Genius of Passion, Esquire, Coronet and Ken Magazines
35.
Barbed wire
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It is used to construct inexpensive fences and is used atop walls surrounding secured property. It is also a feature of the fortifications in trench warfare. A person or animal trying to pass through or over barbed wire will suffer discomfort, Barbed wire fencing requires only fence posts, wire, and fixing devices such as staples. It is simple to construct and quick to erect, even by an unskilled person, the first patent in the United States for barbed wire was issued in 1867 to Lucien B. Smith of Kent, Ohio, who is regarded as the inventor. Joseph F. Glidden of DeKalb, Illinois, received a patent for the invention in 1874 after he made his own modifications to previous versions. Barbed wire was the first wire technology capable of restraining cattle, Wire fences were cheaper and easier to erect than their alternatives. When wire fences became widely available in the United States in the late 19th century and they made intensive animal husbandry practical on a much larger scale. Englishman Richard Newton brought barbed wire to the Argentine pampas in 1845, fencing consisting of flat and thin wire was first proposed in France, by Leonce Eugene Grassin-Baledans in 1860. His design consisted of bristling points, creating a fence that was painful to cross, in April 1865 Louis François Janin proposed a double wire with diamond-shaped metal barbs, he was granted a patent. Michael Kelly from New York had a idea, and proposed that the fencing should be used specifically for deterring animals. More patents followed, and in 1867 alone there were six patents issued for barbed wire, only two of them addressed livestock deterrence, one of which was from American Lucien B. Smith of Ohio. Before 1870, westward movement in the USA was largely across the plains with little or no settlement occurring, after the American Civil War the plains were extensively settled, consolidating Americas dominance over them. Ranchers moved out on the plains, and needed to fence their land in against encroaching farmers, the railroads throughout the growing West needed to keep livestock off their tracks, and farmers needed to keep stray cattle from trampling their crops. A cost-effective alternative was needed to make cattle operations profitable, the Big Four in barbed wire were Joseph Glidden, Jacob Haish, Charles Francis Washburn, and Isaac L. Ellwood. Glidden, a farmer in 1873 and the first of the Big Four, is credited for designing a successful sturdy barbed wire product. Gliddens idea came from a display at a fair in DeKalb, Illinois in 1873, Rose had patented The Wooden Strip with Metallic Points in May 1873. This was simply a wooden block with wire protrusions designed to keep cows from breaching the fence and that day, Glidden was accompanied by two other men, Isaac L. Ellwood, a hardware dealer and Jacob Haish, a lumber merchant. Like Glidden, they wanted to create a more durable wire fence with fixed barbs
36.
Corporate identity
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A corporate identity or corporate image is the manner which a corporation, firm or business presents themselves to the public, such as customers and investors as well as employees. It is a task of the corporate communications department to maintain and build this identity to accord with. It is typically visually manifested by way of branding and the use of trademarks, but also includes things like product design, advertising, public relations and the like. In general, this amounts to a title, logo. These guidelines govern how the identity is applied and would include approved colour palettes, typefaces, page layouts, Corporate identity is the set of multi-sensory elements that marketers employ to communicate a visual statement about the brand to consumers. Corporate Identity is either weak or strong, to understand this concept, consonance, in the context of marketing, is a unified message offered to consumers from all fronts of the organisation. In the context of corporate identity, consonance is the alignment of all touch points, for example, Apple has strong brand consonance because at every point at which the consumer interacts with the brand, a consistent message is conveyed. This is seen in Apple TV advertisements, the Apple Store design, the presentation of customer facing Apple employees. Strong brand consonance is imperative to achieving strong corporate identity, strong consonance, and in turn, strong corporate identity can be achieved through the implementation and integration of integrated marketing communications. IMC is a collective of concepts and communications processes that seek to establish clarity, to appreciate this idea with heavier mental weight it is important to regard the different levels of IMC integration. These sources include personal sales, advertising, sales promotion, direct marketing, public relations, packaging, the stake holders concerned at this stage are consumers, local communities, media and interest groups. At the second stage of IMC integration Duncan and Moriarty establish that level one integration departments still have decision making power but are now guided by marketing level message sources and it should also be noted that it is at this stage of integration that consumers interact with the organisation. The stake holders at this level of IMC integration are employees, investors, financial community, government, at the final stages of IMC integration, IMC decisions are made not only by corporate level departments but also by departments classed in stages one and two. It is the inclusion of all organisational departments by which a horizontal, by unifying all fronts of the marketing firm, communications are synchronised to achieve consistency, consonance and ultimately strong corporate identity. It includes shared perceptions of reality, ways-to-do-things, etc. in todays highly competitive market, brands need to have a clear differentiation or reason for being. What they represent needs to stand apart from others in order to be noticed, make an impression, brands need to connect to what people care about out in the world. To build demand, they need to understand and fulfil the needs, to assure credibility with their audiences, brands must be coherent in what they say and do. All the messages, all the communications, all the brand experiences
37.
Cummins
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Dongfeng Motor Corporation is a Chinese state-owned automobile manufacturer headquartered in Wuhan, China. Traditionally one of the Big Three Chinese automakers, Dongfeng is currently in the top four in terms of output along with Changan Motors, FAW Group, in addition to commercial and consumer vehicles, it also manufactures parts and cooperates with foreign companies. Counting six global automakers as partners, it has more Sino-foreign joint ventures than any other Chinese carmaker and these partnerships allow it to produce and sell a variety of foreign-brand products in China including those of Citroën, Honda, Kia, Nissan, Peugeot, and Renault. Other brand names associated with Dongfeng include Fengshen, Infiniti, Luxgen, heavy-duty commercial vehicles and buses are sold under the eponymous Dongfeng brand although c.2015 the Dual Sparrows logo started appearing on consumer products as well. The company was the second-largest Chinese vehicle maker in 2014 by production volume manufacturing over 3.5 million whole vehicles that year, commercial vehicle production that year was higher than all other domestic manufacturers at nearly 450,000. Dongfeng has two listed subsidiaries—Dongfeng Motor Group Co and Dongfeng Automobile Co Ltd. Some sources may refer to the company as Dong Feng, use an acronym like DFM, or use the name in conjunction with others when referring to a subsidiary, joint venture, or other associated enterprise. Known as Second Automobile Works until 1992, Dongfeng, or East Wind in Chinese, was founded in 1969. Its origins lie in a dictate of Chairman Mao Zedong, as part of his Third Front strategy, traditionally manufacturing commercial vehicles, by 2001 these made up about 73% of Dongfengs production. By 2012, that figure had reversed, and 73% of manufactures were passenger cars, however, the percentage of consumer offerings was likely lower as passenger car counts may include microvans, tiny commercial vehicles that are popular in China. Post-1985, further reforms took place that allowed Dongfeng greater autonomy, by the mid-1980s, its assets had tripled from those initially given to it by the state in 1981, and management was desirous of even greater production capacity. But in 1995, the company was experiencing financial difficulties as was the case with many Chinese automobile manufacturers at this time, the situation was still dire in 1998 precipitating a 1999 restructuring of the company. This state owned enterprise has come into conflict with authority at both the national and provincial levels, the Chinese partner in many Sino-foreign joint venture companies, Dongfeng initiated most of these cooperative efforts with foreign firms in the early 2000s. But its first was established in 1992 with French PSA Group, known as Dongfeng Citroën Automobile Company, it was the forerunner to the current Dongfeng Peugeot-Citroën Automobile Limited. By 2003, Dongfeng had established joint ventures with Kia Motors, Honda, as of 2011, it had more Sino-foreign joint ventures than any other Chinese automaker, and the 2013 creation of a partnership with French Renault means it retains this title today. In 2009, it sold 1.9 million vehicles ranking second among domestic automakers, at the 2010 Beijing Auto Show, Dongfeng displayed an electric vehicle concept car, a physical representation of its vow to bring an electric car to market by 2015. In 2010, the company sold 2.72 million units and it reported 1.72 million sales of passenger vehicles that same year. 2011 production figures put the company in place, in terms of production volume, in its home market
38.
Westinghouse Sign
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The Westinghouse Sign was the first computer-controlled sign in the United States. The sign was removed in 1998 when the building on which it was mounted was demolished to make way for the construction of PNC Park. On December 9,1948, the Westinghouse Electric Supply Company moved into a new building located at 209 West General Robinson Street in the North Shore section of Pittsburgh. Wesco was a distributor of electrical apparatus, and a subsidiary of the Westinghouse Electric Company founded by George Westinghouse in 1886. For many years, an orange and blue sign on the Wesco roof proclaimed the companys advertising slogan. The sign was pointed to the south, across the Allegheny River, early in 1966, Westinghouse decided to replace the aging advertising sign on the Wesco Building. The idea was to remove the slogan from the existing 200-foot support structure, in due course, Richard Huppertz, manager of design coordination at Westinghouse, developed a concept that would bring greater recognition to the circle w logo created by graphic designer Paul Rand. Rather than using words, the sign Huppertz had in mind would rely solely on the Westinghouse corporate mark, the concept was then presented to Paul Rand, who produced a design emphasizing the nine elements of the logo he had illustrated in a 1960 graphics standards guide. The Pittsburgh Outdoor Advertising Corporation installed the Westinghouse sign in June 1967 using 3,000 feet of neon tubing filled with an argon gas, the sign was composed of nine repetitions of the familiar circle w logo, each of which was 17. In later years, an element was added to each logo by allowing the top. The ninety element configuration increased the number of possible display combinations, the Wesco Building stood near Three Rivers Stadium, and its sign was one of several large illuminated corporate billboards that became a fixture of Pittsburghs evening skyline. Among the others were the Alcoa sign atop Mount Washington, the Westinghouse Electric Corporation encouraged this perception. In reality, the cycle of display patterns would repeat every six minutes, to heighten interest in the sign, lighting patterns would be changed from time to time by selecting different sequences from the 120 available displays. A Westinghouse Prodac 50 computer controlled the sign, since it was well-suited to handling repetitive tasks, the sign was demolished when the Wesco Building was razed in the autumn of 1998 to make way for PNC Park, which succeeded Three Rivers as the home of the Pittsburgh Pirates. Preservationists attempted to save at least one of the circle w units for eventual display at the Heinz History Center, alas, both the physical structure and electrical components were in such a state of decay that nothing was salvageable. A second sign was located in Emeryville, California, facing the San Francisco Bay, only a few dozen lighting sequences were actually programmed into the signs controller at any given time. Some online discussions of the sign reveal comments from individuals observant enough to have noted the repetition, nonetheless, most of those familiar with the sign believed that it was slowly cycling through an essentially infinite number of possible lighting combinations. If the only stipulation were that one element at a time would be lit, = ≈1.486 x 10138, or 1.486 quintoquadrogintillion
39.
Ford Motor Company
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The Ford Motor Company is an American multinational automaker headquartered in Dearborn, Michigan, a suburb of Detroit. It was founded by Henry Ford and incorporated on June 16,1903, the company sells automobiles and commercial vehicles under the Ford brand and most luxury cars under the Lincoln brand. Ford also owns Brazilian SUV manufacturer, Troller, and Australian performance car manufacturer FPV, in the past, it has also produced tractors and automotive components. Ford owns an 8% stake in Aston Martin of the United Kingdom, and it also has a number of joint-ventures, one in China, one in Taiwan, one in Thailand, one in Turkey, and one in Russia. It is listed on the New York Stock Exchange and is controlled by the Ford family, Fords former UK subsidiaries Jaguar and Land Rover, acquired in 1989 and 2000 respectively, were sold to Tata Motors in March 2008. Ford owned the Swedish automaker Volvo from 1999 to 2010, in 2011, Ford discontinued the Mercury brand, under which it had marketed entry-level luxury cars in the United States, Canada, Mexico, and the Middle East since 1938. During the financial crisis at the beginning of the 21st century, it was close to bankruptcy, Ford is the second-largest U. S. -based automaker and the fifth-largest in the world based on 2015 vehicle production. At the end of 2010, Ford was the fifth largest automaker in Europe, Ford is the eighth-ranked overall American-based company in the 2010 Fortune 500 list, based on global revenues in 2009 of $118.3 billion. In 2008, Ford produced 5.532 million automobiles and employed about 213,000 employees at around 90 plants, the company went public in 1956 but the Ford family, through special Class B shares, still retain 40 percent voting rights. The Ford Motor Company was launched in a factory in 1903 with $28,000 in cash from twelve investors, most notably John. During its early years, the company produced just a few cars a day at its factory on Mack Avenue and later its factory on Piquette Avenue in Detroit, Michigan. Groups of two or three men worked on car, assembling it from parts made mostly by supplier companies contracting for Ford. Henry Ford was 39 years old when he founded the Ford Motor Company and it has been in continuous family control for over 100 years and is one of the largest family-controlled companies in the world. The first gasoline powered automobile had been created in 1885 by the German inventor Carl Benz, between 1903 and 1908, Ford produced the Models A, B, C, F, K, N, R, and S. Hundreds or a few thousand of most of these were sold per year, in 1908, Ford introduced the mass-produced Model T, which totalled millions sold over nearly 20 years. In 1927, Ford replaced the T with the Model A, Ford launched the first low-priced car with a V8 engine in 1932. In an attempt to compete with General Motors mid-priced Pontiac, Oldsmobile, Henry Ford purchased the Lincoln Motor Company in 1922, in order to compete with such brands as Cadillac and Packard for the luxury segment of the automobile market. The creation of a laboratory in Dearborn, Michigan in 1951, doing unfettered basic research
40.
Steve Jobs
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Steven Paul Steve Jobs was an American entrepreneur, businessman, inventor, and industrial designer. He was the co-founder, chairman, and chief officer of Apple Inc. CEO and majority shareholder of Pixar, a member of The Walt Disney Companys board of directors following its acquisition of Pixar, and founder, chairman, Jobs and Apple co-founder Steve Wozniak are widely recognized as pioneers of the microcomputer revolution of the 1970s and 1980s. Jobs was born in San Francisco and adopted at birth, he was raised in the San Francisco Bay Area during the 1960s, Jobs briefly attended Reed College in 1972 before dropping out. He then decided to travel through India in 1974 seeking enlightenment, Jobss declassified FBI report stated that an acquaintance knew that Jobs had used the illegal drugs marijuana and LSD while he was in college. Jobs once told a reporter that taking LSD was one of the two or three most important things he did in his life, Jobs and Wozniak co-founded Apple in 1976 to sell Wozniaks Apple I personal computer. The visionaries gained fame and wealth a year later for the Apple II, in 1979, after a tour of PARC, Jobs saw the commercial potential of the Xerox Alto, which was mouse-driven and had a graphical user interface. This led to development of the unsuccessful Apple Lisa in 1983, following a long power struggle, Jobs was forced out of Apple in 1985. In addition, Jobs helped to initiate the development of the effects industry when he funded the spinout of the computer graphics division of George Lucass Lucasfilm in 1986. The new company, Pixar, would produce the first fully computer-animated film. In 1997, Apple merged with NeXT, within a few months of the merger, Jobs became CEO of his former company, reviving Apple at the verge of bankruptcy. Mac OS was also revamped into OS X, based on NeXTs NeXTSTEP platform, Jobs was diagnosed with a pancreatic neuroendocrine tumor in 2003 and died on October 5,2011 of respiratory arrest related to the tumor. Steve Jobss biological father, Abdulfattah John Jandali, was born into a Muslim household and grew up in Homs, Jandali is the son of a self-made millionaire who did not go to college and a mother who was a traditional housewife. While an undergraduate at the American University of Beirut, he was a student activist, although Jandali initially wanted to study law, he eventually decided to study economics and political science. He pursued a PhD in the subject at the University of Wisconsin, where he met Joanne Carole Schieble, a Catholic of Swiss and German descent. As a doctoral candidate, Jandali was an assistant for a course Schieble was taking. Mona Simpson, notes that her grandparents were not happy that their daughter was dating Jandali. But there are a lot of Arabs in Michigan and Wisconsin, Walter Isaacson, Steve Jobss official biographer, additionally states that Schiebles father threatened to cut Joanne off completely if she continued the relationship
41.
Roger Fry
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Roger Eliot Fry was an English painter and critic, and a member of the Bloomsbury Group. Establishing his reputation as a scholar of the Old Masters, he became an advocate of more recent developments in French painting and he was described by the art historian Kenneth Clark as incomparably the greatest influence on taste since Ruskin. In so far as taste can be changed by one man, born in London, the son of the judge Edward Fry, he grew up in a wealthy Quaker family in Highgate. Fry was educated at Clifton College and Kings College, Cambridge, at Cambridge, Fry met many freethinking men who would shape the foundation of his interest in the arts. Alongside men like John McTaggart and Goldsworthy Lowes Dickinson, Fry was a part of the elite Conversazione Society, after taking a first in the Natural Science tripos, he went to Paris and then Italy to study art. Eventually he specialised in landscape painting, in 1896, he married the artist Helen Coombe and they subsequently had two children, Pamela and Julian. Helen soon became mentally ill, and in 1910 was committed to a mental institution. Fry took over the care of their children with the help of his sister and that same year, Fry met the artists Vanessa Bell and her husband Clive Bell, and it was through them that he was introduced to the Bloomsbury Group. Vanessas sister, the author Virginia Woolf later wrote in her biography of Fry that He had more knowledge, in 1911, Fry began an affair with Vanessa Bell, who was recovering from a miscarriage. Fry offered her the tenderness and care she felt was lacking from her husband and they remained lifelong close friends, even though Frys heart was broken in 1913 when Vanessa fell in love with Duncan Grant and decided to live permanently with him. After short affairs with artists as Nina Hamnett and Josette Coatmellec. She became his emotional anchor for the rest of his life, Fry died very unexpectedly after a fall at his home in London. His death caused great sorrow among the members of the Bloomsbury Group, Vanessa Bell decorated his casket before his ashes were placed in the vault of Kings College Chapel in Cambridge. Virginia Woolf, Vanessas sister, novelist and a friend of his as well, was entrusted with writing his biography published in 1940. As a painter Fry was experimental, but his best pictures were straightforward naturalistic portraits, in his art he explored his own sensations and gradually his own personal visions and attitudes asserted themselves. His work was considered to give pleasure, communicating the delight of unexpected beauty, Fry did not consider himself a great artist, only a serious artist with some sensibility and taste. He considered Cowdray Park his best painting the best thing, in a way that I have done, in the 1900s, Fry started to teach art history at the Slade School of Fine Art, University College London. In 1903 Fry was involved in the foundation of The Burlington Magazine, Fry wrote for The Burlington from 1903 until his death, he published over two hundred pieces of eclectic subjects – from childrens drawings to bushman art
42.
Alfred North Whitehead
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Alfred North Whitehead OM FRS was an English mathematician and philosopher. In his early career Whitehead wrote primarily on mathematics, logic and his most notable work in these fields is the three-volume Principia Mathematica, which he wrote with former student Bertrand Russell. Beginning in the late 1910s and early 1920s, Whitehead gradually turned his attention from mathematics to philosophy of science and he developed a comprehensive metaphysical system which radically departed from most of western philosophy. Today Whiteheads philosophical works – particularly Process and Reality – are regarded as the texts of process philosophy. For this reason, one of the most promising applications of Whiteheads thought in recent years has been in the area of ecological civilization, cobb, Jr. Alfred North Whitehead was born in Ramsgate, Kent, England, in 1861. His father, Alfred Whitehead, was a minister and schoolmaster of Chatham House Academy, Whitehead himself recalled both of them as being very successful schoolmasters, but that his grandfather was the more extraordinary man. Whiteheads mother was Maria Sarah Whitehead, formerly Maria Sarah Buckmaster, Whitehead was apparently not particularly close with his mother, as he never mentioned her in any of his writings, and there is evidence that Whiteheads wife, Evelyn, had a low opinion of her. Whitehead was educated at Sherborne School, Dorset, then considered one of the best public schools in the country and his childhood was described as over-protected, but when at school he excelled in sports and mathematics and was head prefect of his class. In 1880, Whitehead began attending Trinity College, Cambridge, and his academic advisor was Edward John Routh. He earned his BA from Trinity in 1884, and graduated as fourth wrangler, in 1890, Whitehead married Evelyn Wade, an Irish woman raised in France, they had a daughter, Jessie Whitehead, and two sons, Thomas North Whitehead and Eric Whitehead. Eric Whitehead died in action serving in the Royal Flying Corps during World War I at the age of 19. In 1910, Whitehead resigned his Senior Lectureship in Mathematics at Trinity, toward the end of his time in England, Whitehead turned his attention to philosophy. Though he had no advanced training in philosophy, his work soon became highly regarded. After publishing The Concept of Nature in 1920, he served as president of the Aristotelian Society from 1922 to 1923, in 1924, Henry Osborn Taylor invited the 63-year-old Whitehead to join the faculty at Harvard University as a professor of philosophy. During his time at Harvard, Whitehead produced his most important philosophical contributions, in 1925, he wrote Science and the Modern World, which was immediately hailed as an alternative to the Cartesian dualism that plagued popular science. A few years later, he published his seminal work Process and Reality, the Whiteheads spent the rest of their lives in the United States. Alfred North retired from Harvard in 1937 and remained in Cambridge, the two volume biography of Whitehead by Victor Lowe is the most definitive presentation of the life of Whitehead. However, many details of Whiteheads life remain obscure because he left no Nachlass, additionally, Whitehead was known for his almost fanatical belief in the right to privacy, and for writing very few personal letters of the kind that would help to gain insight on his life
43.
John Dewey
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John Dewey was an American philosopher, psychologist, and educational reformer whose ideas have been influential in education and social reform. Dewey is one of the figures associated with the philosophy of pragmatism and is considered one of the fathers of functional psychology. A Review of General Psychology survey, published in 2002, ranked Dewey as the 93rd most cited psychologist of the 20th century, a well-known public intellectual, he was also a major voice of progressive education and liberalism. Although Dewey is known best for his publications about education, he wrote about many other topics, including epistemology, metaphysics, aesthetics, art, logic, social theory. He was an educational reformer for the 20th century. The overriding theme of Deweys works was his belief in democracy, be it in politics, education or communication. As Dewey himself stated in 1888, while still at the University of Michigan, Democracy, John Dewey was born in Burlington, Vermont, to a family of modest means. Dewey was one of four born to Archibald Sprague Dewey. The second born son and first John born to Archibald and Lucina died in an accident on January 17,1859. On October 20,1859 John Dewey was born, forty weeks after the death of his older brother. Like his older, surviving brother, Davis Rich Dewey, he attended the University of Vermont, where he was initiated into Delta Psi, and graduated Phi Beta Kappa in 1879. A significant professor of Deweys at the University of Vermont was Henry A. P. Torrey, Dewey studied privately with Torrey between his graduation from Vermont and his enrollment at Johns Hopkins University. After studying with George Sylvester Morris, Charles Sanders Peirce, Herbert Baxter Adams, in 1884, he accepted a faculty position at the University of Michigan with the help of George Sylvester Morris. His unpublished and now lost dissertation was titled The Psychology of Kant, in 1894 Dewey joined the newly founded University of Chicago where he developed his belief in Rational Empiricism, becoming associated with the newly emerging Pragmatic philosophy. Disagreements with the administration ultimately caused his resignation from the University, in 1899, Dewey was elected president of the American Psychological Association. From 1904 until his retirement in 1930 he was professor of philosophy at both Columbia University and Columbia Universitys Teachers College, in 1905 he became president of the American Philosophical Association. He was a member of the American Federation of Teachers. Along with the historians Charles A, beard and James Harvey Robinson, and the economist Thorstein Veblen, Dewey is one of the founders of The New School
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