Paul Rand was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the Swiss Style of graphic design.
Rand in 1942
An early advertisement design by Paul Rand (featured in the Museum of the City of New York's Retrospective on his work in Spring 2015)
Eye Bee M poster designed by Rand in 1981 for IBM
Rand's Westinghouse Sign and logo
A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or to include the text of the name that it represents as in a wordmark.
A coin from early 6th century BC Lydia bearing the head of a roaring lion with sun rays
Red Cross and Red Crescent emblems
The Coca-Cola logo is identifiable in other writing-systems, here written in Cyrillic.
Nunc est bibendum (now is the time to drink), 1898 Michelin poster