The peacock revolution was a fashion movement which took place between the late 1950s and mid–1970s, mostly in the United Kingdom. Mostly based around men incorporating feminine fashion elements such as floral prints, bright colours and complex patterns, the movement also saw the embracing of elements of fashions from Africa, Asia, the late 17th century and the queer community. The movement began around the late 1950s when John Stephen began opening boutiques on Carnaby Street, London, which advertised flamboyant and queer fashions to the mod subculture. Entering the mainstream by the mid-1960s through the designs of Michael Fish, it was embraced by popular rock acts including the Beatles, the Rolling Stones and Small Faces. By the beginning of the 1970s, it had begun to decline due to popular fashion returning to a more conservative style.

Carnaby Street is a pedestrianised shopping street in Soho in the City of Westminster, Central London. Close to Oxford Street and Regent Street, it is home to fashion and lifestyle retailers, including many independent fashion boutiques.