Pershore is a market town and civil parish in the Wychavon district in Worcestershire, England, on the banks of the River Avon. At the 2011 census, the population was 7,125. The town is best known for Pershore Abbey. Pershore is situated 6 miles (10 km) west of Evesham and 6 miles (10 km) east of Upton-upon-Severn in the Vale of Evesham.

Wychavon is a local government district in Worcestershire, England. The largest towns are Evesham and Droitwich Spa; the council is based in the town of Pershore. The district also includes numerous villages and surrounding rural areas, and includes part of the Cotswolds, a designated Area of Outstanding Natural Beauty. The district's name references the Saxon Kingdom of Hwicce and the River Avon. The population in 2022 was 134,536.