Persianization or Persification, is a sociological process of cultural change in which a non-Persian society becomes "Persianate", meaning it either directly adopts or becomes strongly influenced by the Persian language, culture, literature, art, music, and identity as well as other socio-cultural factors. It is a specific form of cultural assimilation that often includes a language shift. The term applies not only to cultures, but also to individuals, as they acclimate to Persian culture and become "Persianized" or "Persified".
The Mughal era Taj Mahal in Agra, Uttar Pradesh, India unites Persian and Indian cultural and architectural elements; it is among the most famous examples of Indo-Persian culture as well as a symbol of the greater Indian culture as a whole.