Pilling is a village and civil parish within the Wyre borough of Lancashire, England. It is 6.5 miles (10.5 km) north-northeast of Poulton-le-Fylde, 9.4 miles (15.1 km) south-southwest of Lancaster and 14.5 miles (23.3 km) northwest of Preston, in a part of the Fylde known as Over Wyre.

Wyre is a local government district with borough status on the coast of Lancashire, England. The council is based in Poulton-le-Fylde and the borough also contains the towns of Cleveleys, Fleetwood, Garstang, Preesall and Thornton, along with numerous villages and surrounding rural areas. Some of the borough's built-up areas form part of the wider Blackpool urban area. Eastern parts of the borough lie within the Forest of Bowland, a designated Area of Outstanding Natural Beauty.