Priceville is the third largest municipality in Morgan County, Alabama, United States and is included in the Decatur Metropolitan Area, as well as the Huntsville-Decatur Combined Statistical Area. The 2020 census counted a population of 3,513, up from 2,658 in 2010.

Morgan County is a county in the north-central part of the U.S. state of Alabama. As of the 2020 census, its population was 123,421. The county seat is Decatur. On June 14, 1821, it was renamed in honor of American Revolutionary War General Daniel Morgan of Virginia. It is a prohibition or dry county, although alcohol sales are allowed in the cities of Decatur, Hartselle, and Priceville. Morgan County is included in the Decatur, AL Metropolitan Statistical Area, which is also included in the Huntsville-Decatur-Albertville, AL Combined Statistical Area. It is a part of the North, Northwest, and North-Central regions of Alabama.