A promotional model is a model hired to drive consumer demand for a product, service, brand, or concept by directly interacting with potential customers. Most promotional models are conventionally attractive in physical appearance. They serve to make a product or service more appealing, and can provide information to journalists and consumers at trade shows and convention events. Promotional models are used in motorsports, other sports or at trade shows, or they can act as "spokesmodels" to promote a specific brand or product in advertisements.
Grid girls at the 2009 Turkish Grand Prix Formula One event
Winners of the Gals Paradise Japan Race Queen Award 2018
Alison Carroll as Lara Croft at the Paris Game Festival 2008
A booth model dressed as a video game character poses with a visitor.
A model is a person with a role either to display commercial products or to serve as an artist's model or to pose for photography.
A female model posing on a typical studio shooting set
Models on runway at a fashion show
Jean Shrimpton in 1965
Beverly Johnson in 2007