Pun
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A pun, also rarely known as paronomasia, is a form of word play that exploits multiple meanings of a term, or of similar-sounding words, for an intended humorous or rhetorical effect. These ambiguities can arise from the intentional use of homophonic, homographic, metonymic, or figurative language. A pun differs from a malapropism in that a malapropism is an incorrect variation on a correct expression, while a pun involves expressions with multiple interpretations. Puns may be regarded as in-jokes or idiomatic constructions, especially as their usage and meaning are usually specific to a particular language or its culture.
A black Jeep Wrangler with license plate BAABAAA – a pun on "Baa, Baa, Black Sheep"
The Tiecoon Tie shop, in Penn Station NY, an example of a pun in a shop name
Word play
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Word play or wordplay is a literary technique and a form of wit in which words used become the main subject of the work, primarily for the purpose of intended effect or amusement. Examples of word play include puns, phonetic mix-ups such as spoonerisms, obscure words and meanings, clever rhetorical excursions, oddly formed sentences, double entendres, and telling character names.
Artist Tavar Zawacki painted a site-specific wordplay painting in Lima, Peru, commenting on the cocaine crisis and exportation.
Many businesses use word play to their advantage by making their business names more memorable. This business is located near the United Nations Headquarters and plays on the term UN Peacekeepers.
This business's sign is written in both English and Hebrew. The large character is used to make the ’N’ in Emanuel and the ‘מ’ in עמנואל. This is an example of orthographic word play.