Quartz crisis
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The quartz crisis or quartz revolution was the upheaval in the watchmaking industry caused by the advent of quartz watches in the 1970s and 1980s, that largely replaced mechanical watches around the w
Quartz movement of the Seiko Astron, 1969
The first Swiss quartz clock, which was made after World War II (left), on display at the International Museum of Horology in La Chaux-de-Fonds in Switzerland
Seiko Grand Quartz, produced in 1978
Swatch Once Again watch
Swatch
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Swatch is a Swiss watch company founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of the Swatch Group. The Swatch product line was developed as a response to the "qua
Quartz crisis
…in 1998. It would be instrumental in reviving the Swiss watch industry; today, the Swatch Group is the largest watch manufacturer in the world. The Swatch product was sealed in a plastic case, sold as a disposable commodity with little probability of repair, and had fewer moving parts (51) than mechanical…
Swatch's headquarters in Biel/Bienne, Switzerland
Swatch store in Osaka, Japan
Swatch store, Oxford Street, London, 2016
Swatch store interior