Jihad is an Arabic word which literally means "striving" or "struggling", especially with a praiseworthy aim. In an Islamic context, it can refer to almost any exertion of effort to make personal and social life conform with God's guidance, such as internal struggle against one's evil inclinations, proselytizing, or efforts toward the betterment of the Muslim community (Ummah), though in non-Muslim societies the term is most often associated with armed conflict.