1.
Communication
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Communication is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules. The main steps inherent to all communication are, The forming of communicative motivation or reason, transmission of the encoded message as a sequence of signals using a specific channel or medium. Noise sources such as forces and in some cases human activity begin influencing the quality of signals propagating from the sender to one or more receivers. Reception of signals and reassemblying of the message from a sequence of received signals. Decoding of the encoded message. Interpretation and making sense of the original message. The channel of communication can be visual, auditory, tactile and haptic, olfactory, electromagnetic, human communication is unique for its extensive use of abstract language. Development of civilization has been linked with progress in telecommunication. Nonverbal communication describes the process of conveying information in the form of non-linguistic representations, examples of nonverbal communication include haptic communication, chronemic communication, gestures, body language, facial expressions, eye contact, and how one dresses. Nonverbal communication also relates to intent of a message, examples of intent are voluntary, intentional movements like shaking a hand or winking, as well as involuntary, such as sweating. Speech also contains nonverbal elements known as paralanguage, e. g. rhythm, intonation, tempo and it affects communication most at the subconscious level and establishes trust. Likewise, written texts include nonverbal elements such as handwriting style, spatial arrangement of words, Nonverbal communication demonstrates one of Wazlawicks laws, you cannot not communicate. Once proximity has formed awareness, living creatures begin interpreting any signals received, Nonverbal cues are heavily relied on to express communication and to interpret others’ communication and can replace or substitute verbal messages. There are several reasons as to why non-verbal communication plays a role in communication. Written communication can also have non-verbal attributes, e-mails and web chats allow individual’s the option to change text font colours, stationary, emoticons, and capitalization in order to capture non-verbal cues into a verbal medium. Many different non-verbal channels are engaged at the time in communication acts. “Non-verbal behaviours may form a language system. ”Smiling, crying, pointing, caressing. Such non-verbal signals allow the most basic form of communication when verbal communication is not effective due to language barriers, Verbal communication is the spoken or written conveyance of a message
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History of communication
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Since prehistoric times, significant changes in communication technologies have evolved in tandem with shifts in political and economic systems, and by extension, systems of power. Communication can range from very subtle processes of exchange, to full conversations, Human communication was revolutionized with Origin of language|speech approximately 500,000 years ago. Symbols were developed about 30,000 years ago, all of those inventions were based on the key concept of the symbol. The oldest known symbols created for the purpose of communication were cave paintings, the oldest known cave painting is located within Chauvet Cave, dated to around 30,000 BC. These paintings contained increasing amounts of information, people may have created the first calendar as far back as 15,000 years ago. The connection between drawing and writing is shown by linguistics, in Ancient Egypt and Ancient Greece the concepts and words of drawing and writing were one. The next advancement in the history of communications came with the production of petroglyphs and it took about 20,000 years for homo sapiens to move from the first cave paintings to the first petroglyphs, which are dated to around 10, 000BC. A pictogram is a symbol representing a concept, object, activity, pictography is a form of proto-writing whereby ideas are transmitted through drawing. They were the basis of cuneiform and hieroglyphs, and began to develop into logographic writing systems around 5000 BC, pictograms, in turn, evolved into ideograms, graphical symbols that represent an idea. Ideograms, on the hand, could convey more abstract concepts. Because some ideas are universal, many different cultures developed similar ideograms, for example, an eye with a tear means sadness in Native American ideograms in California, as it does for the Aztecs, the early Chinese and the Egyptians. Ideograms were precursors of writing systems such as Egyptian hieroglyphs. Examples of ideographical proto-writing systems, thought not to contain information, include the Vinca script. In both cases there are claims of decipherment of linguistic content, without wide acceptance, the oldest-known forms of writing were primarily logographic in nature, based on pictographic and ideographic elements. The earliest known form of writing is called futhark, the invention of the first writing systems is roughly contemporary in with the beginning of the Bronze Age in the late Neolithic of the late 4000 BC. The first writing system is believed to have been invented in pre-historic Sumer. The original Sumerian writing system was derived from a system of clay used to represent commodities. By the end of the 4th millennium BC, this had evolved into a method of keeping accounts and this was gradually augmented with pictographic writing using a sharp stylus to indicate what was being counted
3.
Communication theory
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Communication theory is a field of information theory and mathematics that studies the technical process of information and the process of human communication. The fundamental problem of communication is that of reproducing at one point either exactly or approximately a message selected at another point, claude Shannon The origins of communication theory is linked to the development of information theory in the early 1920s. Limited information-theoretic ideas had been developed at Bell Labs, all implicitly assuming events of equal probability, ralph Hartleys 1928 paper, Transmission of Information, uses the word information as a measurable quantity, reflecting the receivers ability to distinguish one sequence of symbols from any other. The natural unit of information was therefore the decimal digit, much later renamed the hartley in his honour as a unit or scale or measure of information. Alan Turing in 1940 used similar ideas as part of the analysis of the breaking of the German second world war Enigma ciphers. Shannon focused on the problem of how best to encode the information that a sender wants to transmit and he used also tools in probability theory, developed by Norbert Wiener. They marked the nascent stages of applied communication theory at that time, Shannon developed information entropy as a measure for the uncertainty in a message while essentially inventing the field of information theory. He is also credited with the introduction of sampling theory, which is concerned with representing a signal from a discrete set of samples. This theory was essential in enabling telecommunications to move from analog to digital systems in the 1960s. In science, a model is a structure that represents a theory, sender, Shannon calls this element the transmitter, which operates on the message in some way to produce a signal suitable for transmission over the channel. In Aristotle, this element is the speaker, channel, For Shannon, the channel is merely the medium used to transmit the signal from transmitter to receiver. Receiver, For Shannon, the receiver performs the operation of that done by the transmitter. Destination, For Shannon, the destination is the person for whom the message is intended, message, from Latin mittere, to send. The message is a concept, information, communication, or statement that is sent in a verbal, written, recorded, or visual form to the recipient
4.
Information
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In other words, it is the answer to a question of some kind. It is thus related to data and knowledge, as data represents values attributed to parameters, as it regards data, the informations existence is not necessarily coupled to an observer, while in the case of knowledge, the information requires a cognitive observer. At its most fundamental, information is any propagation of cause, Information can be encoded into various forms for transmission and interpretation. It can also be encrypted for safe storage and communication, the uncertainty of an event is measured by its probability of occurrence and is inversely proportional to that. The more uncertain an event, the information is required to resolve uncertainty of that event. The bit is a unit of information, but other units such as the nat may be used. Example, information in one fair coin flip, log2 =1 bit, the concept that information is the message has different meanings in different contexts. The English word was derived from the Latin stem of the nominative. Inform itself comes from the Latin verb informare, which means to give form, eidos can also be associated with thought, proposition, or even concept. The ancient Greek word for information is πληροφορία, which transliterates from πλήρης fully and it literally means fully bears or conveys fully. In modern Greek language the word Πληροφορία is still in use and has the same meaning as the word information in English. In addition to its meaning, the word Πληροφορία as a symbol has deep roots in Aristotles semiotic triangle. In this regard it can be interpreted to communicate information to the one decoding that specific type of sign, from the stance of information theory, information is taken as an ordered sequence of symbols from an alphabet, say an input alphabet χ, and an output alphabet ϒ. Information processing consists of a function that maps any input sequence from χ into an output sequence from ϒ. The mapping may be probabilistic or deterministic and it may have memory or be memoryless. Often information can be viewed as a type of input to an organism or system, inputs are of two kinds, some inputs are important to the function of the organism or system by themselves. In his book Sensory Ecology Dusenbery called these causal inputs, other inputs are important only because they are associated with causal inputs and can be used to predict the occurrence of a causal input at a later time. Some information is important because of association with information but eventually there must be a connection to a causal input
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Semiotics
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Semiotics is the study of meaning-making, the study of sign processes and meaningful communication. This includes the study of signs and sign processes, indication, designation, likeness, analogy, allegory, metonymy, metaphor, symbolism, signification, the semiotic tradition explores the study of signs and symbols as a significant part of communications. As different from linguistics, however, semiotics also studies non-linguistic sign systems, some semioticians focus on the logical dimensions of the science, however. They examine areas belonging also to the life sciences—such as how organisms make predictions about, in general, semiotic theories take signs or sign systems as their object of study, the communication of information in living organisms is covered in biosemiotics. John Locke used the term semiotike in book four, chapter 21 of An Essay Concerning Human Understanding, an intelligence capable of learning by experience, and which is philosophical logic pursued in terms of signs and sign processes. The Peirce scholar and editor Max H. Fisch claimed in 1978 that semeiotic was Peirces own preferred rendering of Lockes σημιωτική, Charles W. Morris followed Peirce in using the term semiotic and in extending the discipline beyond human communication to animal learning and use of signals. Ferdinand de Saussure, however, founded his semiotics, which he called semiology, in the social sciences, possible to conceive of a science which studies the role of signs as part of social life. It would form part of psychology, and hence of general psychology. It would investigate the nature of signs and the laws governing them, since it does not yet exist, one cannot say for certain that it will exist. But it has a right to exist, a ready for it in advance. Linguistics is only one branch of general science. The laws which semiology will discover will be applicable in linguistics. While the Saussurean semiotic is dyadic, the Peircean semiotic is triadic, Peircean semiotics further subdivides each of the three triadic elements into three sub-types. For example, signs can be icons, indices, and symbols, Thomas Sebeok assimilated semiology to semiotics as a part to a whole, and was involved in choosing the name Semiotica for the first international journal devoted to the study of signs. For Derrida, il ny a pas de hors-texte and he was in obvious opposition to materialists and marxists who argued that a sign has to point towards a real meaning, and cannot be controlled by the referents closed-loop references. The importance of signs and signification has been recognized much of the history of philosophy. Plato and Aristotle both explored the relationship between signs and the world, and Augustine considered the nature of the sign within a conventional system and these theories have had a lasting effect in Western philosophy, especially through scholastic philosophy. In contrast to this, human understanding adds to the animal Umwelt a relation of self-identity within objects which transforms objects experienced into things as well as +, –,0 objects, Peirces distinguished between the interpretant and the interpreter
6.
Language
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Language is the ability to acquire and use complex systems of communication, particularly the human ability to do so, and a language is any specific example of such a system. The scientific study of language is called linguistics, questions concerning the philosophy of language, such as whether words can represent experience, have been debated since Gorgias and Plato in Ancient Greece. Thinkers such as Rousseau have argued that language originated from emotions while others like Kant have held that it originated from rational and logical thought, 20th-century philosophers such as Wittgenstein argued that philosophy is really the study of language. Major figures in linguistics include Ferdinand de Saussure and Noam Chomsky, estimates of the number of languages in the world vary between 5,000 and 7,000. However, any precise estimate depends on an arbitrary distinction between languages and dialects. Natural languages are spoken or signed, but any language can be encoded into secondary media using auditory, visual, or tactile stimuli – for example, in whistling, signed and this is because human language is modality-independent. All languages rely on the process of semiosis to relate signs to particular meanings, human language has the properties of productivity and displacement, and relies entirely on social convention and learning. Its complex structure affords a wider range of expressions than any known system of animal communication. Language is processed in different locations in the human brain. Humans acquire language through interaction in early childhood, and children generally speak fluently when they are approximately three years old. The use of language is deeply entrenched in human culture, a group of languages that descend from a common ancestor is known as a language family. The languages of the Dravidian family that are mostly in Southern India include Tamil. Academic consensus holds that between 50% and 90% of languages spoken at the beginning of the 21st century will probably have become extinct by the year 2100. The English word language derives ultimately from Proto-Indo-European *dn̥ǵʰwéh₂s tongue, speech, language through Latin lingua, language, tongue, and Old French language. The word is used to refer to codes, ciphers. Unlike conventional human languages, a language in this sense is a system of signs for encoding and decoding information. This article specifically concerns the properties of human language as it is studied in the discipline of linguistics. As an object of study, language has two primary meanings, an abstract concept, and a specific linguistic system, e. g. French
7.
Logic
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Logic, originally meaning the word or what is spoken, is generally held to consist of the systematic study of the form of arguments. A valid argument is one where there is a relation of logical support between the assumptions of the argument and its conclusion. Historically, logic has been studied in philosophy and mathematics, and recently logic has been studied in science, linguistics, psychology. The concept of form is central to logic. The validity of an argument is determined by its logical form, traditional Aristotelian syllogistic logic and modern symbolic logic are examples of formal logic. Informal logic is the study of natural language arguments, the study of fallacies is an important branch of informal logic. Since much informal argument is not strictly speaking deductive, on some conceptions of logic, formal logic is the study of inference with purely formal content. An inference possesses a purely formal content if it can be expressed as an application of a wholly abstract rule, that is. The works of Aristotle contain the earliest known study of logic. Modern formal logic follows and expands on Aristotle, in many definitions of logic, logical inference and inference with purely formal content are the same. This does not render the notion of informal logic vacuous, because no formal logic captures all of the nuances of natural language, Symbolic logic is the study of symbolic abstractions that capture the formal features of logical inference. Symbolic logic is divided into two main branches, propositional logic and predicate logic. Mathematical logic is an extension of logic into other areas, in particular to the study of model theory, proof theory, set theory. Logic is generally considered formal when it analyzes and represents the form of any valid argument type, the form of an argument is displayed by representing its sentences in the formal grammar and symbolism of a logical language to make its content usable in formal inference. Simply put, formalising simply means translating English sentences into the language of logic and this is called showing the logical form of the argument. It is necessary because indicative sentences of ordinary language show a variety of form. Second, certain parts of the sentence must be replaced with schematic letters, thus, for example, the expression all Ps are Qs shows the logical form common to the sentences all men are mortals, all cats are carnivores, all Greeks are philosophers, and so on. The schema can further be condensed into the formula A, where the letter A indicates the judgement all - are -, the importance of form was recognised from ancient times
8.
Sociology
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Sociology is the study of social behaviour or society, including its origins, development, organisation, networks, and institutions. It is a science that uses various methods of empirical investigation and critical analysis to develop a body of knowledge about social order, disorder. Many sociologists aim to research that may be applied directly to social policy and welfare. Subject matter ranges from the level of individual agency and interaction to the macro level of systems. The traditional focuses of sociology include social stratification, social class, social mobility, religion, secularization, law, sexuality, the range of social scientific methods has also expanded. Social researchers draw upon a variety of qualitative and quantitative techniques, the linguistic and cultural turns of the mid-twentieth century led to increasingly interpretative, hermeneutic, and philosophic approaches towards the analysis of society. There is often a great deal of crossover between social research, market research, and other statistical fields, Sociology is distinguished from various general social studies courses, which bear little relation to sociological theory or to social-science research-methodology. The US National Science Foundation classifies sociology as a STEM field, Sociological reasoning pre-dates the foundation of the discipline. Social analysis has origins in the stock of Western knowledge and philosophy. The origin of the survey, i. e, there is evidence of early sociology in medieval Arab writings. The word sociology is derived from both Latin and Greek origins, the Latin word, socius, companion, the suffix -logy, the study of from Greek -λογία from λόγος, lógos, word, knowledge. It was first coined in 1780 by the French essayist Emmanuel-Joseph Sieyès in an unpublished manuscript, Sociology was later defined independently by the French philosopher of science, Auguste Comte, in 1838. Comte used this term to describe a new way of looking at society, Comte had earlier used the term social physics, but that had subsequently been appropriated by others, most notably the Belgian statistician Adolphe Quetelet. Comte endeavoured to unify history, psychology and economics through the understanding of the social realm. Comte believed a positivist stage would mark the final era, after conjectural theological and metaphysical phases, Comte gave a powerful impetus to the development of sociology, an impetus which bore fruit in the later decades of the nineteenth century. To say this is not to claim that French sociologists such as Durkheim were devoted disciples of the high priest of positivism. To be sure, beginnings can be traced back well beyond Montesquieu, for example, Marx rejected Comtean positivism but in attempting to develop a science of society nevertheless came to be recognized as a founder of sociology as the word gained wider meaning. For Isaiah Berlin, Marx may be regarded as the father of modern sociology
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Linguistics
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Linguistics is the scientific study of language, and involves an analysis of language form, language meaning, and language in context. Linguists traditionally analyse human language by observing an interplay between sound and meaning, phonetics is the study of speech and non-speech sounds, and delves into their acoustic and articulatory properties. While the study of semantics typically concerns itself with truth conditions, Grammar is a system of rules which governs the production and use of utterances in a given language. These rules apply to sound as well as meaning, and include componential sub-sets of rules, such as those pertaining to phonology, morphology, modern theories that deal with the principles of grammar are largely based within Noam Chomskys ideological school of generative grammar. In the early 20th century, Ferdinand de Saussure distinguished between the notions of langue and parole in his formulation of structural linguistics. According to him, parole is the utterance of speech, whereas langue refers to an abstract phenomenon that theoretically defines the principles. This distinction resembles the one made by Noam Chomsky between competence and performance in his theory of transformative or generative grammar. According to Chomsky, competence is an innate capacity and potential for language, while performance is the specific way in which it is used by individuals, groups. The study of parole is the domain of sociolinguistics, the sub-discipline that comprises the study of a system of linguistic facets within a certain speech community. Discourse analysis further examines the structure of texts and conversations emerging out of a speech communitys usage of language, Stylistics also involves the study of written, signed, or spoken discourse through varying speech communities, genres, and editorial or narrative formats in the mass media. In the 1960s, Jacques Derrida, for instance, further distinguished between speech and writing, by proposing that language be studied as a linguistic medium of communication in itself. Palaeography is therefore the discipline that studies the evolution of scripts in language. Linguistics also deals with the social, cultural, historical and political factors that influence language, through which linguistic, research on language through the sub-branches of historical and evolutionary linguistics also focus on how languages change and grow, particularly over an extended period of time. Language documentation combines anthropological inquiry with linguistic inquiry, in order to describe languages, lexicography involves the documentation of words that form a vocabulary. Such a documentation of a vocabulary from a particular language is usually compiled in a dictionary. Computational linguistics is concerned with the statistical or rule-based modeling of natural language from a computational perspective, specific knowledge of language is applied by speakers during the act of translation and interpretation, as well as in language education – the teaching of a second or foreign language. Policy makers work with governments to implement new plans in education, related areas of study also includes the disciplines of semiotics, literary criticism, translation, and speech-language pathology. Before the 20th century, the philology, first attested in 1716, was commonly used to refer to the science of language
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Mass communication
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Mass communication is the study of how people exchange information through mass media to large segments of the population at the same time. In other words, mass refers to the imparting and exchanging of information on a large scale to a wide range of people. The message is sent out in a rapid and continuous way via mass media. Large number of audience is covered in less time, Mass communication is the process by which a person, group of people, or organization creates a message and transmits it through some type of medium to a large, anonymous, heterogeneous audience. This implies that the audience of mass communication are made up of different cultures, behavior. Mass communication is regularly associated with media influence or media effects, Mass communication began when humans could transmit messages from a single source to multiple receivers. Mass communication has moved from theories such as the hypodermic needle model through more modern theories such as computer-mediated communication. In the United States, the study of communication is often associated with the practical applications of journalism, television and radio broadcasting, film, public relations. With the diversification of media options, the study of communication has extended to social media and new media. While the field of communication is continually evolving, the following four fields are generally considered the major areas of study within mass communication. They exist in different forms and configurations at different schools or universities, advertising, in relation to mass communication, refers to marketing a product or service in a persuasive manner that encourages the audience to buy the product or use the service. Because advertising generally takes place some form of mass media, such as television, studying the effects. Advertising is the paid, impersonal, one-way marketing of persuasive information from a sponsor, through mass communication channels, the sponsor promotes the adoption of goods, services or ideas. Advertisers have full control of the message being sent to their audience, broadcasting is the act of transmitting audio and/or visual content through a communication medium, such as radio, television, or film. In the study of communication, broadcasting can refer to the practical study of how to produce communication content. When broadcasting through radio and television, the entertainment and information can be distributed by wire and wireless to other stations, television stations. The channels offer informative and entertaining content of general and specific interest, along with radio and television broadcasting, those presenting the information could present the information live or recorded. Journalism, is the collection, verification, presentation, and editing of news for presentation through the media, in sense, refers to the study of the product
11.
Pragmatics
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Pragmatics is a subfield of linguistics and semiotics that studies the ways in which context contributes to meaning. Pragmatics encompasses speech act theory, conversational implicature, talk in interaction and other approaches to language behavior in philosophy, sociology, linguistics and anthropology. In this respect, pragmatics explains how language users are able to overcome apparent ambiguity, since meaning relies on the manner, place, the ability to understand another speakers intended meaning is called pragmatic competence. The sentence You have a light is ambiguous. Without knowing the context, the identity of the speaker, and his or her intent, for example, It could mean that the space that belongs to you has green ambient lighting. It could mean that you are driving through a traffic signal. It could mean that you no longer have to wait to continue driving and it could mean that you are permitted to proceed in a non-driving context. It could mean that your body has a green glow and it could mean that you possess a light bulb that is tinted green. Similarly, the sentence Sherlock saw the man with binoculars could mean that Sherlock observed the man by using binoculars, the meaning of the sentence depends on an understanding of the context and the speakers intent. This suggests that sentences do not have meaning intrinsically, there is not an associated with a sentence or word. The cat sat on the mat is a sentence in English, if someone were to say to someone else, The cat sat on the mat, this is an example of an utterance. Thus, there is no such thing as a sentence, term, expression or word symbolically representing a true meaning, it is underspecified. The meaning of an utterance, on the hand, is inferred based on linguistic knowledge and knowledge of the non-linguistic context of the utterance. In mathematics with Berrys paradox there arose a systematic ambiguity with the word definable, the ambiguity with words shows that the descriptive power of any human language is limited. Pragmatics was a reaction to structuralist linguistics as outlined by Ferdinand de Saussure, in many cases, it expanded upon his idea that language has an analyzable structure, composed of parts that can be defined in relation to others. Pragmatics first engaged only in study, as opposed to examining the historical development of language. However, it rejected the notion that all meaning comes from signs existing purely in the space of langue. Meanwhile, historical pragmatics has also come into being, the study of the speakers meaning, not focusing on the phonetic or grammatical form of an utterance, but instead on what the speakers intentions and beliefs are
12.
Sociolinguistics
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Sociolinguistics overlaps to a considerable degree with pragmatics. It is historically related to linguistic anthropology and the distinction between the two fields has even been questioned. As the usage of a language varies from place to place, language usage also varies among social classes, the study of the social motivation of language change, on the other hand, has its foundation in the wave model of the late 19th century. The first attested use of the term sociolinguistics was by Thomas Callan Hodson in the title of his 1939 article Sociolinguistics in India published in Man in India. Sociolinguistics in the West first appeared in the 1960s and was pioneered by such as William Labov in the US. For example, a sociolinguist might determine through study of attitudes that a particular vernacular would not be considered appropriate language use in a business or professional setting. Sociolinguists might also study the grammar, phonetics, vocabulary, the study of language variation is concerned with social constraints determining language in its contextual environment. Code-switching is the given to the use of different varieties of language in different social situations. William Labov is often regarded as the founder of the study of sociolinguistics and he is especially noted for introducing the quantitative study of language variation and change, making the sociology of language into a scientific discipline. Also, sociolinguistics can study a gradual transition of individual values of a word in the context its semantics which occur in some ethnic, altyntsev studied the semantics of the word love among the Ashkenazi Jews from Udmurtia and Tatarstan. Sociolinguistic interviews are a part of collecting data for sociolinguistic studies. There is an interviewer, who is conducting the study, and a subject, or informant, who is the interviewee. In order to get a grasp on a linguistic form and how it is used in the dialect of the subject. There are five different styles, ranging from formal to casual, the most formal style would be elicited by having the subject read a list of minimal pairs. Minimal pairs are pairs of words differ in only one phoneme. Having the subject read a word list will elicit a formal register, the reading passage style is next down on the formal register, and the interview style is when an interviewer can finally get into eliciting a more casual speech from the subject. Of course, the most sought after type of speech is the casual style and this type of speech is difficult if not impossible to elicit because of the Observers Paradox. The closest one might come to CS in an interview is when the subject is interrupted by a friend or family member
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Public speaking
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Public speaking is the process or act of performing a speech to a live audience. This type of speech is deliberately structured with three general purposes, to inform, to persuade and to entertain, Public speaking is commonly understood as formal, face-to-face speaking of a single person to a group of listeners. It is closely related to presenting, but presenting is more associated with commercial activity. There are 1 million basic elements of public speaking that are described in Lasswells model of communication, in short, the speaker should be answering the question who says what in which channel to whom with what effect. Public speaking can serve the purpose of transmitting information, telling a story, Public speaking can also take the form of a discourse community, in which the audience and speaker use discourse to achieve a common goal. Public speaking for business and commercial events is often done by professionals and these speakers can be contracted independently, through representation by a speakers bureau, or by other means. Public speaking plays a role in the professional world, in fact. Although there is evidence of public speech training in ancient Egypt and this work elaborated on principles drawn from the practices and experiences of ancient Greek orators. Aristotle was one of the first recorded teachers of oratory to use definitive rules and his emphasis on oratory lead to oration becoming an essential part of a liberal arts education during the Middle Ages and the Renaissance. The classical antiquity works written by the ancient Greeks capture the ways they taught, in classical Greece and Rome, rhetoric was the main component of composition and speech delivery, both of which were critical skills for citizens to be able to use in public and private life. In ancient Greece, citizens spoke on their own rather than having professionals, like modern lawyers. Any citizen who wished to succeed in court, in politics or in life had to learn techniques of public speaking. Rhetorical tools were first taught by a group of teachers called Sophists who are notable for teaching paying students how to speak effectively using the methods they developed. Separately from the Sophists, Socrates, Plato and Aristotle all developed their own theories of public speaking, Plato and Aristotle taught these principles in schools that they founded, The Academy and The Lyceum, respectively. Although Greece eventually lost political sovereignty, the Greek culture of training in speaking was adopted almost identically by the Romans. In the political rise of the Roman Republic, Roman orators copied and modified the ancient Greek techniques of public speaking, instruction in rhetoric developed into a full curriculum, including instruction in grammar, preliminary exercises, and preparation of public speeches in both forensic and deliberative genres. The Latin style of rhetoric was heavily influenced by Cicero and involved a strong emphasis on an education in all areas of humanistic study in the liberal arts. Other areas of study included the use of wit and humor, the appeal to the emotions
14.
Interaction
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Interaction is a kind of action that occurs as two or more objects have an effect upon one another. The idea of an effect is essential in the concept of interaction. A closely related term is interconnectivity, which deals with the interactions of interactions within systems, interaction has different tailored meanings in various sciences. In physics, an interaction or fundamental force is a process by which elementary particles interact with each other. An interaction is described as a physical field, and is mediated by the exchange of gauge bosons between particles. For example, the interaction of charged particles takes place through the mediation of electromagnetic fields, an interaction is fundamental when it cannot be described in terms of other interactions. There are four fundamental interactions in Nature, The electromagnetic, strong, weak. The weak and electromagnetic interactions are unified in electroweak theory, which is unified with the force in the standard model. Interactions between atoms and molecules, In molecular biology, the knowledge on gene/protein interaction among themselves, in medicine, most medications can be safely used with other medicines, but particular combinations of medicines need to be monitored for interactions, often by the pharmacist. Interactions between medications fall generally into one of two categories, pharmacodynamic, Involving the actions of the two interacting drugs. Pharmacokinetic, Involving the absorption, distribution, metabolism, and excretion of one or both of the interacting drugs upon the other, in terms of efficacy, there can be three types of interactions between medications, additive, synergistic, and antagonistic. Additive interaction means the effect of two chemicals is equal to the sum of the effect of the two chemicals taken separately and this is usually due to the two chemicals acting on the body via same or similar mechanism. Examples are aspirin and motrin, alcohol and depressant, tranquilizer and painkiller, synergistic interaction means that the effect of two chemicals taken together is greater than the sum of their separate effect at the same doses. An example is pesticide and fertilizer, the effect is devastating. Antagonistic interaction means that the effect of two chemicals is actually less than the sum of the effect of the two drugs taken independently of each other and this is because the second chemical increases the excretion of the first, or even directly blocks its toxic actions. Antagonism forms the basis for antidotes of poisonings, further characterizations is enhancement interaction and nonadditive interaction. Biosemioticists investigate sign-mediated interactions within and between organisms that underlie syntactic, pragmatic and semantic rules, the word epistasis is also used for genetic interaction in some contexts. In sociology, social interaction is a dynamic, changing sequence of actions between individuals who modify their actions and reactions due to the actions by their interaction partner
15.
Discourse
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Discourse denotes written and spoken communications, In semantics and discourse analysis, Discourse is a conceptual generalization of conversation within each modality and context of communication. The totality of codified language used in a field of intellectual enquiry and of social practice, such as legal discourse, medical discourse, religious discourse. In the work of Michel Foucault, and that of the social theoreticians he inspired, discourse describes an entity of sequences, of signs, therefore, a discourse is composed of semiotic sequences between and among objects, subjects, and statements. The term discursive formation conceptually describes the regular communications that produce such discourses, as a philosopher, Michel Foucault applied the discursive formation in the analyses of large bodies of knowledge, such as political economy and natural history. In the first sense-usage, the discourse is studied in corpus linguistics. In the second sense and in the sense, the analysis of a discourse examines and determines the connections among language and structure. Discourse affects the persons perspective, it is impossible to avoid discourse, for example, two notably distinct discourses can be used about various guerrilla movements describing them either as freedom fighters or terrorists. In other words, the chosen discourse provides the vocabulary, expressions, discourses are embedded in different rhetorical genres and metagenres that constrain and enable them. Discourse is closely linked to different theories of power and state and this conception of discourse is largely derived from the work of French philosopher Michel Foucault. Modernist theorists were preoccupied with obtaining the truth and reality and sought to develop theories which contained certainty and predictability, modernist theorists therefore viewed discourse as being relative to talking or way of talking and understood discourse to be functional. Discourse and language transformations are ascribed to progress or the need to develop new or more words to describe new discoveries, understandings. In modern times, language and discourse are dissociated from power and ideology, in other words, it is the structure itself that determines the significance, meaning and function of the individual elements of a system. Structuralism has made an important contribution to our understanding of language, saussures theory of language highlights the decisive role of meaning and signification in structuring human life more generally. Following the perceived limitations of the era, emerged postmodern theory. Postmodern theorists rejected modernist claims that there was one approach that explained all aspects of society. Rather, postmodernist theorists were interested in examining the variety of experience of individuals and groups and emphasized differences over similarities, in contrast to modern theory, postmodern theory is more fluid and allows for individual differences as it rejected the notion of social laws. Postmodern theorists shifted away from truth seeking and instead sought answers for how truths are produced and sustained, postmodernists contended that truth and knowledge is plural, contextual, and historically produced through discourses. Postmodern researchers therefore embarked on analyzing discourses such as texts, language, French social theorist Michel Foucault developed a notion of discourse in his early work, especially the Archaeology of knowledge
16.
Culture
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Culture can be defined in numerous ways. In the words of anthropologist E. B, Tylor, it is that complex whole which includes knowledge, belief, art, morals, law, custom and any other capabilities and habits acquired by man as a member of society. The Cambridge English Dictionary states that culture is the way of life, especially the customs and beliefs. As a defining aspect of what it means to be human, culture is a concept in anthropology. The word is used in a sense as the evolved ability to categorize and represent experiences with symbols. The level of cultural sophistication has also sometimes seen to distinguish civilizations from less complex societies. Mass culture refers to the mass-produced and mass mediated forms of culture that emerged in the 20th century. When used as a count noun, a culture is the set of customs, traditions, in this sense, multiculturalism is a concept that values the peaceful coexistence and mutual respect between different cultures inhabiting the same planet. Sometimes culture is used to describe specific practices within a subgroup of a society. Samuel Pufendorf took over this metaphor in a context, meaning something similar. His use, and that of many writers after him, refers to all the ways in which human beings overcome their original barbarism, and through artifice, become fully human. To be cultural, to have a culture, is to inhabit a place sufficiently intensive to cultivate it—to be responsible for it, to respond to it, thus a contrast between culture and civilization is usually implied in these authors, even when not expressed as such. Cultural invention has come to any innovation that is new and found to be useful to a group of people and expressed in their behavior. Humanity is in a global accelerating culture change period, driven by the expansion of commerce, the mass media, and above all. Culture repositioning means the reconstruction of the concept of a society. Cultures are internally affected by both forces encouraging change and forces resisting change, Social conflict and the development of technologies can produce changes within a society by altering social dynamics and promoting new cultural models, and spurring or enabling generative action. These social shifts may accompany ideological shifts and other types of cultural change, for example, the U. S. feminist movement involved new practices that produced a shift in gender relations, altering both gender and economic structures. Environmental conditions may also enter as factors, Cultures are externally affected via contact between societies, which may also produce—or inhibit—social shifts and changes in cultural practices
17.
Persuasion
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Persuasion is an umbrella term of influence. Persuasion can attempt to influence a persons beliefs, attitudes, intentions, motivations, Persuasion is also an often used tool in the pursuit of personal gain, such as election campaigning, giving a sales pitch, or in trial advocacy. Persuasion can also be interpreted as using ones personal or positional resources to change behaviors or attitudes. Systematic persuasion is the process through which attitudes or beliefs are leveraged by appeals to logic, heuristic persuasion on the other hand is the process through which attitudes or beliefs are leveraged by appeals to habit or emotion. Persuasion began with the Greeks, who emphasized rhetoric and elocution as the highest standard for a successful politician, all trials were held in front of the Assembly, and both the prosecution and the defense rested, as they often do today, on the persuasiveness of the speaker. Rhetoric was the ability to find the means of persuasion in any instance. Aristotles rhetorical proofs, ethos logos pathos Humans attempt to explain the actions of others through either dispositional attribution or situational attribution. Dispositional attribution, also referred to as attribution, attempts to point to a person’s traits, abilities, motives. A citizen claiming that a lack of progress is not a fault of the president. Fundamental attribution error occurs when people wrongly attribute either a shortcoming or accomplishment to internal factors, in general, people tend to make dispositional attributions more often than situational attributions when trying to explain or understand a person’s behavior. This happens when we are more focused on the individual because we do not know much about their situation or context. Conditioning plays a part in the concept of persuasion. It is more often about leading someone into taking certain actions of their own, in advertisements for example, this is done by attempting to connect a positive emotion to a brand/product logo. This is often done by creating commercials that make people laugh, using a sexual undertone, inserting uplifting images and/or music etc. great examples of this are professional athletes. The important thing for the advertiser is to establish a connection to the consumer and this conditioning is thought to affect how people view certain products, knowing that most purchases are made on the basis of emotion. Just like you sometimes recall a memory from a certain smell or sound, stefano DellaVigna and Matthew Gentzkow did a comprehensive study on the effects of persuasion in different domains. They discovered that persuasion has little or no effect on advertisement, however, leon Festinger originally proposed the theory of cognitive dissonance in 1957. He theorized that human beings strive for mental consistency
18.
Rhetoric
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Rhetoric is the art of discourse, wherein a writer or speaker strives to inform, persuade or motivate particular audiences in specific situations. As a subject of study and a productive civic practice. Its best known definition comes from Aristotle, who considers it a counterpart of both logic and politics, and calls it the faculty of observing in any case the available means of persuasion. The five canons of rhetoric, which trace the traditional tasks in designing a persuasive speech, were first codified in classical Rome, invention, arrangement, style, memory, along with grammar and logic, rhetoric is one of the three ancient arts of discourse. From Ancient Greece to the late 19th century, it was a part of Western education. Scholars have debated the scope of rhetoric since ancient times, although some have limited rhetoric to the specific realm of political discourse, many modern scholars liberate it to encompass every aspect of culture. Contemporary studies of rhetoric address a diverse range of domains than was the case in ancient times. Many contemporary approaches treat rhetoric as human communication that includes purposeful, Public relations, lobbying, law, marketing, professional and technical writing, and advertising are modern professions that employ rhetorical practitioners. Because the ancient Greeks highly valued public political participation, rhetoric emerged as a tool to influence politics. Consequently, rhetoric remains associated with its political origins, however, even the original instructors of Western speech—the Sophists—disputed this limited view of rhetoric. According to the Sophists, such as Gorgias, a successful rhetorician could speak convincingly on any topic and this method suggested rhetoric could be a means of communicating any expertise, not just politics. In his Encomium to Helen, Gorgias even applied rhetoric to fiction by seeking for his own pleasure to prove the blamelessness of the mythical Helen of Troy in starting the Trojan War. Looking to another key rhetorical theorist, Plato defined the scope of rhetoric according to his opinions of the art. He criticized the Sophists for using rhetoric as a means of deceit instead of discovering truth, in Gorgias, one of his Socratic Dialogues, Plato defines rhetoric as the persuasion of ignorant masses within the courts and assemblies. Rhetoric, in Platos opinion, is merely a form of flattery and functions similarly to cookery, thus, Plato considered any speech of lengthy prose aimed at flattery as within the scope of rhetoric. Aristotle both redeemed rhetoric from his teacher and narrowed its focus by defining three genres of rhetoric—deliberative, forensic or judicial, and epideictic, when one considers that rhetoric included torture, it is clear that rhetoric cannot be viewed only in academic terms. However, the enthymeme based upon logic was viewed as the basis of rhetoric, however, since the time of Aristotle, logic has changed. For example, Modal logic has undergone a major development that also modifies rhetoric, yet, Aristotle also outlined generic constraints that focused the rhetorical art squarely within the domain of public political practice
19.
Literature
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Literature, in its broadest sense, is any single body of written works. Its Latin root literatura/litteratura was used to refer to all written accounts, developments in print technology have allowed an evergrowing distribution and proliferation of written works, culminating in electronic literature. There have been attempts to define literature. Simon and Delyse Ryan begin their attempt to answer the question What is Literature, with the observation, The quest to discover a definition for literature is a road that is much travelled, though the point of arrival, if ever reached, is seldom satisfactory. Most attempted definitions are broad and vague, and they change over time. In fact, the thing that is certain about defining literature is that the definition will change. Concepts of what is literature change over time as well, definitions of literature have varied over time, it is a culturally relative definition. In Western Europe prior to the century, literature as a term indicated all books. A more restricted sense of the term emerged during the Romantic period, contemporary debates over what constitutes literature can be seen as returning to the older, more inclusive notion of what constitutes literature. Cultural studies, for instance, takes as its subject of both popular and minority genres, in addition to canonical works. The value judgment definition of literature considers it to cover exclusively those writings that possess high quality or distinction and this sort of definition is that used in the Encyclopædia Britannica Eleventh Edition when it classifies literature as the best expression of the best thought reduced to writing. The formalist definition is that literature foregrounds poetic effects, it is the literariness or poetic of literature that distinguishes it from ordinary speech or other kinds of writing. Etymologically, the term derives from Latin literatura/litteratura learning, a writing, grammar, originally writing formed with letters, in spite of this, the term has also been applied to spoken or sung texts. Poetry is a form of art which uses aesthetic and rhythmic qualities of language to evoke meanings in addition to, or in place of. Possibly as a result of Aristotles influence, poetry before the century was usually less a technical designation for verse than a normative category of fictive or rhetorical art. As a form it may pre-date literacy, with the earliest works being composed within and sustained by an oral tradition, novel, a long fictional prose narrative. It was the close relation to real life that differentiated it from the chivalric romance, in most European languages the equivalent term is roman. In English, the term emerged from the Romance languages in the fifteenth century, with the meaning of news, it came to indicate something new
20.
Philosophy
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Philosophy is the study of general and fundamental problems concerning matters such as existence, knowledge, values, reason, mind, and language. The term was coined by Pythagoras. Philosophical methods include questioning, critical discussion, rational argument and systematic presentation, classic philosophical questions include, Is it possible to know anything and to prove it. However, philosophers might also pose more practical and concrete questions such as, is it better to be just or unjust. Historically, philosophy encompassed any body of knowledge, from the time of Ancient Greek philosopher Aristotle to the 19th century, natural philosophy encompassed astronomy, medicine and physics. For example, Newtons 1687 Mathematical Principles of Natural Philosophy later became classified as a book of physics, in the 19th century, the growth of modern research universities led academic philosophy and other disciplines to professionalize and specialize. In the modern era, some investigations that were part of philosophy became separate academic disciplines, including psychology, sociology. Other investigations closely related to art, science, politics, or other pursuits remained part of philosophy, for example, is beauty objective or subjective. Are there many scientific methods or just one, is political utopia a hopeful dream or hopeless fantasy. Major sub-fields of academic philosophy include metaphysics, epistemology, ethics, aesthetics, political philosophy, logic, philosophy of science, since the 20th century, professional philosophers contribute to society primarily as professors, researchers and writers. Traditionally, the term referred to any body of knowledge. In this sense, philosophy is related to religion, mathematics, natural science, education. This division is not obsolete but has changed, Natural philosophy has split into the various natural sciences, especially astronomy, physics, chemistry, biology and cosmology. Moral philosophy has birthed the social sciences, but still includes value theory, metaphysical philosophy has birthed formal sciences such as logic, mathematics and philosophy of science, but still includes epistemology, cosmology and others. Many philosophical debates that began in ancient times are still debated today, colin McGinn and others claim that no philosophical progress has occurred during that interval. Chalmers and others, by contrast, see progress in philosophy similar to that in science, in one general sense, philosophy is associated with wisdom, intellectual culture and a search for knowledge. In that sense, all cultures and literate societies ask philosophical questions such as how are we to live, a broad and impartial conception of philosophy then, finds a reasoned inquiry into such matters as reality, morality and life in all world civilizations. Socrates was an influential philosopher, who insisted that he possessed no wisdom but was a pursuer of wisdom
21.
Relief
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Relief is a sculptural technique where the sculpted elements remain attached to a solid background of the same material. The term relief is from the Latin verb relevo, to raise, to create a sculpture in relief is to give the impression that the sculpted material has been raised above the background plane. What is actually performed when a relief is cut in from a surface of stone or wood is a lowering of the field. The technique involves considerable chiselling away of the background, which is a time-consuming exercise. In other materials such as metal, clay, plaster stucco, ceramics or papier-mâché the form can be just added to or raised up from the background, and monumental bronze reliefs are made by casting. There are different degrees of relief depending on the degree of projection of the form from the field. There is also sunk relief, which was restricted to Ancient Egypt. However the distinction between high relief and low relief is the clearest and most important, and these two are generally the only used to discuss most work. Hyphens may or may not be used in all these terms, works in the technique are described as in relief, and, especially in monumental sculpture, the work itself is a relief. Reliefs are common throughout the world on the walls of buildings and a variety of settings. Relief is more suitable for depicting complicated subjects with figures and very active poses, such as battles. Most ancient architectural reliefs were painted, which helped to define forms in low relief. Rock reliefs are carved into solid rock in the open air. This type is found in cultures, in particular those of the Ancient Near East and Buddhist countries. A stele is a standing stone, many of these carry reliefs. The distinction between high and low relief is somewhat subjective, and the two are often combined in a single work. In particular, most later high reliefs contain sections in low relief, a low relief or bas-relief is a projecting image with a shallow overall depth, for example used on coins, on which all images are in low relief. Other versions distort depth much less and it is a technique which requires less work, and is therefore cheaper to produce, as less of the background needs to be removed in a carving, or less modelling is required
22.
Olin Levi Warner
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Olin Levi Warner was an American sculptor and artist noted for the striking bas relief portrait medallions and busts he created in the late 19th century. Warner was born in Suffield, Connecticut, Warners great-great-uncle was the Revolutionary leader Seth Warner. As a young man he worked as an artisan and a telegraph operator, when the French Third Republic was proclaimed in 1870, he enlisted in the Foreign Legion, resuming his studies when the siege was over. In 1872, he removed to New York City and established a studio and he was one of the founders and a member of the Society of American Artists in 1877, and an associate of the National Academy of Design in 1888. A trip through the Northwest Territory led to a series of Native American-themed portrait medallions and he designed the souvenir half dollar for the Columbian Exposition, held in Chicago in 1893. After meeting with little success, however, he returned to live at his fathers farm in Vermont. Towards the end of his life his sculptures became known to a wider audience and he died in 1896, after a cycling accident in New Yorks Central Park. In the 1970s Warners heirs donated his collection of papers to the Smithsonian Archives of American Art. Warner is credited with popularizing the bas relief, through numerous portraits in this style, among his best known works are, May Edwin Forrest Rutherford B. The three tympanums and one door had been completed when he died, attribution This article incorporates text from a publication now in the public domain, Chisholm, Hugh, ed. Warner, Olin Levi
23.
Knowledge
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Knowledge can refer to a theoretical or practical understanding of a subject. It can be implicit or explicit, it can be more or less formal or systematic, however, several definitions of knowledge and theories to explain it exist. Knowledge acquisition involves complex cognitive processes, perception, communication, and reasoning, the eventual demarcation of philosophy from science was made possible by the notion that philosophys core was theory of knowledge, a theory distinct from the sciences because it was their foundation. Without this idea of a theory of knowledge, it is hard to imagine what philosophy could have been in the age of modern science, the definition of knowledge is a matter of ongoing debate among philosophers in the field of epistemology. Some claim that conditions are not sufficient, as Gettier case examples allegedly demonstrate. Richard Kirkham suggests that our definition of knowledge requires that the evidence for the belief necessitates its truth. In contrast to this approach, Ludwig Wittgenstein observed, following Moores paradox, that one can say He believes it, but it isnt so, but not He knows it, but it isnt so. He goes on to argue that these do not correspond to distinct mental states, what is different here is not the mental state of the speaker, but the activity in which they are engaged. For example, on account, to know that the kettle is boiling is not to be in a particular state of mind. Wittgenstein sought to bypass the difficulty of definition by looking to the way knowledge is used in natural languages and he saw knowledge as a case of a family resemblance. Following this idea, knowledge has been reconstructed as a concept that points out relevant features. Symbolic representations can be used to indicate meaning and can be thought of as a dynamic process, hence the transfer of the symbolic representation can be viewed as one ascription process whereby knowledge can be transferred. Other forms of communication include observation and imitation, verbal exchange, philosophers of language and semioticians construct and analyze theories of knowledge transfer or communication. In his collection of essays Technopoly, Neil Postman demonstrates the argument against the use of writing through an excerpt from Platos work Phaedrus, in this excerpt, the scholar Socrates recounts the story of Thamus, the Egyptian king and Theuth the inventor of the written word. In this story, Theuth presents his new invention writing to King Thamus, King Thamus is skeptical of this new invention and rejects it as a tool of recollection rather than retained knowledge. Media theorists like Andrew Robinson emphasise that the depiction of knowledge in the modern world was often seen as being truer than oral knowledge. It is harder to preserve records of what was said or who originally said it – usually neither the nor the content can be verified. Gossip and rumors are examples prevalent in both media, major libraries today can have millions of books of knowledge
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Theorem
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In mathematics, a theorem is a statement that has been proved on the basis of previously established statements, such as other theorems, and generally accepted statements, such as axioms. A theorem is a consequence of the axioms. The proof of a theorem is a logical argument for the theorem statement given in accord with the rules of a deductive system. The proof of a theorem is interpreted as justification of the truth of the theorem statement. In light of the requirement that theorems be proved, the concept of a theorem is fundamentally deductive, in contrast to the notion of a scientific law, many mathematical theorems are conditional statements. In this case, the proof deduces the conclusion from conditions called hypotheses or premises, however, the conditional could be interpreted differently in certain deductive systems, depending on the meanings assigned to the derivation rules and the conditional symbol. Although they can be written in a symbolic form, for example, within the propositional calculus. In some cases, a picture alone may be sufficient to prove a theorem, because theorems lie at the core of mathematics, they are also central to its aesthetics. Theorems are often described as being trivial, or difficult, or deep and these subjective judgments vary not only from person to person, but also with time, for example, as a proof is simplified or better understood, a theorem that was once difficult may become trivial. On the other hand, a theorem may be simply stated. Fermats Last Theorem is a particularly well-known example of such a theorem, logically, many theorems are of the form of an indicative conditional, if A, then B. Such a theorem does not assert B, only that B is a consequence of A. In this case A is called the hypothesis of the theorem and B the conclusion. The theorem If n is an natural number then n/2 is a natural number is a typical example in which the hypothesis is n is an even natural number. To be proved, a theorem must be expressible as a precise, nevertheless, theorems are usually expressed in natural language rather than in a completely symbolic form, with the intention that the reader can produce a formal statement from the informal one. It is common in mathematics to choose a number of hypotheses within a given language and these hypotheses form the foundational basis of the theory and are called axioms or postulates. The field of known as proof theory studies formal languages, axioms. Some theorems are trivial, in the sense that they follow from definitions, axioms, a theorem might be simple to state and yet be deep
25.
Documentation
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Documentation is a set of documents provided on paper, or online, or on digital or analog media, such as audio tape or CDs. Examples are user guides, white papers, on-line help, quick-reference guides and it is becoming less common to see paper documentation. Documentation is distributed via websites, software products, and other on-line applications, professionals educated in this field are termed documentalists. This field changed its name to information science in 1968, but some uses of the term documentation still exists, while associated ISO standards are not easily available publicly, a guide from other sources for this topic may serve the purpose. David Berger has provided several principles of document writing, regarding the terms used, procedure numbering and even lengths of sentences, etc. In general, these may involve document drafting, formatting, submitting, reviewing, approving, distributing, reposting and tracking and it could also involve creating content from scratch. Documentation should be easy to read and understand, if its too long and too wordy, it may be misunderstood or ignored. Clear, Short, Familiar words should be used to a maximum of 15 words to a sentence, only gender hyper neutral word should be used and cultural biases should be avoided. Procedures should be numbered when they are to be performed, Technical writers and corporate communicators are professionals whose field and work is documentation. Ideally, technical writers have a background in both the matter and also in writing and managing content. Corporate communications includes other types of documentation that is required for most companies. Marketing Communications, MarCom writers endeavor to convey the companys value proposition through a variety of print, electronic and this area of corporate writing is often engaged in responding to proposals. Technical Communication, Technical writers document a companys product or service, Technical publication include user guides, installation an configuration manuals, and troubleshooting/repair/replace procedures. Legal Writing, This type of documentation is often prepared by attorneys or paralegals who could be in practice or retained as corporate council. Compliance documentation, This type of documentation codifies Standard Operating Procedures, for any regulatory compliance needs, as for safety approval, taxation, financing, technical approval, there are many types of software and applications used to create documentation. SOFTWARE DOCUMENTATION FOLDER A common type of software document written by software engineers in the industry is the SDF. The document can be a page, MS word document or other environment. They should contain a section, an interface section to detail the communication interface of the software
26.
Research and development
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Research and development, also known in Europe as research and technical development, is a general term for activities in connection with corporate or governmental innovation. Research and development is situated at the front end of the life cycle. R&D differs from the vast majority of activities in that it is not intended to yield immediate profit, and generally carries greater risk. New product design and development is more often not a crucial factor in the survival of a company. In an industry that is changing fast, firms must continually revise their design and this is necessary due to continuous technology change and development as well as other competitors and the changing preference of customers. Without an R&D program, a firm must rely on strategic alliances, acquisitions, a system driven by marketing is one that puts the customer needs first, and produces goods that are known to sell. Market research is carried out, which establishes what is needed, if the development is technology driven R&D is directed toward developing products to meet the unmet need. Statistics on organizations devoted to R&D may express the state of an industry, some common measures include, budgets, numbers of patents or on rates of peer-reviewed publications. Bank ratios are one of the best measures, because they are maintained, public. In the United States, a ratio of research and development for an industrial company is about 3. 5% of revenues. A high technolog company, such as a manufacturer, might spend 7% or a pharmaceutical companies such as Merck & Co.14. 1% or Novartis 15. 1%. That is, gross profits will be as much as 90% of the sales cost, with manufacturing costing only 10% of the product price, most industrial companies get 40% revenues only. On a technical level, high tech organizations explore ways to re-purpose and they often reuse advanced manufacturing processes, expensive safety certifications, specialized embedded software, computer-aided design software, electronic designs and mechanical subsystems. Research from 2000 has shown that firms with a persistent R&D strategy outperform those with an irregular or no R&D investment program. Research and development are very difficult to manage, since the feature of research is that the researchers do not know in advance exactly how to accomplish the desired result. As a result, higher R&D spending does not guarantee more creativity, research is the most risky financing area because both the development of an invention and its successful realization carries uncertainty including the profitability of the invention. One way of reducing the uncertainty of researching know-hows is to obtain already researched know-hows, president Barack Obama requested $147.696 billion for research & development in FY2012. Much of this spending was devoted to research on the mechanisms of disease
27.
Epistemology
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Epistemology is the branch of philosophy concerned with the theory of knowledge. Epistemology studies the nature of knowledge, justification, and the rationality of belief, the term Epistemology was first used by Scottish philosopher James Frederick Ferrier in 1854. However, according to Brett Warren, King James VI of Scotland had previously personified this philosophical concept as the character Epistemon in 1591 and this philosophical approach signified a Philomath seeking to obtain greater knowledge through epistemology with the use of theology. The dialogue was used by King James to educate society on various concepts including the history, the word epistemology is derived from the ancient Greek epistēmē meaning knowledge and the suffix -logy, meaning a logical discourse to. J. F. Ferrier coined epistemology on the model of ontology, to designate that branch of philosophy which aims to discover the meaning of knowledge, and called it the true beginning of philosophy. The word is equivalent to the concept Wissenschaftslehre, which was used by German philosophers Johann Fichte, French philosophers then gave the term épistémologie a narrower meaning as theory of knowledge. Émile Meyerson opened his Identity and Reality, written in 1908, in mathematics, it is known that 2 +2 =4, but there is also knowing how to add two numbers, and knowing a person, place, thing, or activity. Some philosophers think there is an important distinction between knowing that, knowing how, and acquaintance-knowledge, with epistemology being primarily concerned with the first of these, while these distinctions are not explicit in English, they are defined explicitly in other languages. In French, Portuguese, Spanish and Dutch to know is translated using connaître, conhecer, conocer, modern Greek has the verbs γνωρίζω and ξέρω. Italian has the verbs conoscere and sapere and the nouns for knowledge are conoscenza and sapienza, German has the verbs wissen and kennen. The verb itself implies a process, you have to go from one state to another and this verb seems to be the most appropriate in terms of describing the episteme in one of the modern European languages, hence the German name Erkenntnistheorie. The theoretical interpretation and significance of linguistic issues remains controversial. In his paper On Denoting and his later book Problems of Philosophy Bertrand Russell stressed the distinction between knowledge by description and knowledge by acquaintance, gilbert Ryle is also credited with stressing the distinction between knowing how and knowing that in The Concept of Mind. This position is essentially Ryles, who argued that a failure to acknowledge the distinction between knowledge that and knowledge how leads to infinite regress and this includes the truth, and everything else we accept as true for ourselves from a cognitive point of view. Whether someones belief is true is not a prerequisite for belief, on the other hand, if something is actually known, then it categorically cannot be false. It would not be accurate to say that he knew that the bridge was safe, because plainly it was not. By contrast, if the bridge actually supported his weight, then he might say that he had believed that the bridge was safe, whereas now, after proving it to himself, epistemologists argue over whether belief is the proper truth-bearer. Some would rather describe knowledge as a system of justified true propositions, plato, in his Gorgias, argues that belief is the most commonly invoked truth-bearer
28.
Science
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Science is a systematic enterprise that builds and organizes knowledge in the form of testable explanations and predictions about the universe. The formal sciences are often excluded as they do not depend on empirical observations, disciplines which use science, like engineering and medicine, may also be considered to be applied sciences. However, during the Islamic Golden Age foundations for the method were laid by Ibn al-Haytham in his Book of Optics. In the 17th and 18th centuries, scientists increasingly sought to formulate knowledge in terms of physical laws, over the course of the 19th century, the word science became increasingly associated with the scientific method itself as a disciplined way to study the natural world. It was during this time that scientific disciplines such as biology, chemistry, Science in a broad sense existed before the modern era and in many historical civilizations. Modern science is distinct in its approach and successful in its results, Science in its original sense was a word for a type of knowledge rather than a specialized word for the pursuit of such knowledge. In particular, it was the type of knowledge which people can communicate to each other, for example, knowledge about the working of natural things was gathered long before recorded history and led to the development of complex abstract thought. This is shown by the construction of calendars, techniques for making poisonous plants edible. For this reason, it is claimed these men were the first philosophers in the strict sense and they were mainly speculators or theorists, particularly interested in astronomy. In contrast, trying to use knowledge of nature to imitate nature was seen by scientists as a more appropriate interest for lower class artisans. A clear-cut distinction between formal and empirical science was made by the pre-Socratic philosopher Parmenides, although his work Peri Physeos is a poem, it may be viewed as an epistemological essay on method in natural science. Parmenides ἐὸν may refer to a system or calculus which can describe nature more precisely than natural languages. Physis may be identical to ἐὸν and he criticized the older type of study of physics as too purely speculative and lacking in self-criticism. He was particularly concerned that some of the early physicists treated nature as if it could be assumed that it had no intelligent order, explaining things merely in terms of motion and matter. The study of things had been the realm of mythology and tradition, however. Aristotle later created a less controversial systematic programme of Socratic philosophy which was teleological and he rejected many of the conclusions of earlier scientists. For example, in his physics, the sun goes around the earth, each thing has a formal cause and final cause and a role in the rational cosmic order. Motion and change is described as the actualization of potentials already in things, while the Socratics insisted that philosophy should be used to consider the practical question of the best way to live for a human being, they did not argue for any other types of applied science
29.
Humanities
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Humanities are academic disciplines that study aspects of human culture. In the Middle Ages, the term contrasted with divinity and referred to what is now called classics, today, the humanities are more frequently contrasted with natural, and sometimes social, sciences as well as professional training. The humanities include ancient and modern languages, literature, philosophy, religion, art, scholars in the humanities are humanity scholars or humanists. The term humanist also describes the position of humanism, which some antihumanist scholars in the humanities refuse. The Renaissance scholars and artists were also called humanists, some secondary schools offer humanities classes usually consisting of English literature, global studies and art. Human disciplines like history and cultural anthropology study subject matters that the method does not apply to—and instead mainly use the comparative method. Anthropology is the science of humans, a science of the totality of human existence. The discipline deals with the integration of different aspects of the sciences, humanities. In the twentieth century, academic disciplines have often been divided into three broad domains. The natural sciences seek to derive general laws through reproducible and verifiable experiments, the humanities generally study local traditions, through their history, literature, music, and arts, with an emphasis on understanding particular individuals, events, or eras. Anthropology does not easily fit into one of these categories, within the United States, anthropology is divided into four sub-fields, archaeology, physical or biological anthropology, anthropological linguistics, and cultural anthropology. It is an area that is offered at most undergraduate institutions, the word anthropos is from the Greek for human being or person. Eric Wolf described sociocultural anthropology as the most scientific of the humanities, the goal of anthropology is to provide a holistic account of humans and human nature. This means that, though anthropologists generally specialize in only one sub-field, they keep in mind the biological, linguistic, historic. The quest for holism leads most anthropologists to study a people in detail, using biogenetic, archaeological and it is possible to view all human cultures as part of one large, evolving global culture. Archaeology is the study of human activity through the recovery and analysis of material culture, the archaeological record consists of artifacts, architecture, biofacts or ecofacts, and cultural landscapes. Archaeology can be considered both a science and a branch of the humanities. It has various goals, which range from understanding culture history to reconstructing past lifeways to documenting and explaining changes in human societies through time
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Art
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In their most general form these activities include the production of works of art, the criticism of art, the study of the history of art, and the aesthetic dissemination of art. The oldest documented forms of art are visual arts, which include creation of images or objects in fields including painting, sculpture, printmaking, photography, and other visual media. Music, theatre, film, dance, and other performing arts, as well as literature, until the 17th century, art referred to any skill or mastery and was not differentiated from crafts or sciences. Art may be characterized in terms of mimesis, expression, communication of emotion, during the Romantic period, art came to be seen as a special faculty of the human mind to be classified with religion and science. Though the definition of what art is disputed and has changed over time, general descriptions mention an idea of imaginative or technical skill stemming from human agency. The nature of art, and related such as creativity. One early sense of the definition of art is related to the older Latin meaning. English words derived from this meaning include artifact, artificial, artifice, medical arts, however, there are many other colloquial uses of the word, all with some relation to its etymology. Several dialogues in Plato tackle questions about art, Socrates says that poetry is inspired by the muses, and is not rational. He speaks approvingly of this, and other forms of divine madness in the Phaedrus, and yet in the Republic wants to outlaw Homers great poetic art, in Ion, Socrates gives no hint of the disapproval of Homer that he expresses in the Republic. For example, music imitates with the media of rhythm and harmony, whereas dance imitates with rhythm alone, the forms also differ in their object of imitation. Comedy, for instance, is an imitation of men worse than average. Lastly, the forms differ in their manner of imitation—through narrative or character, through change or no change, Aristotle believed that imitation is natural to mankind and constitutes one of mankinds advantages over animals. The second, and more recent, sense of the art as an abbreviation for creative art or fine art emerged in the early 17th century. The creative arts are a collection of disciplines which produce artworks that are compelled by a drive and convey a message, mood. Art is something that stimulates an individuals thoughts, emotions, beliefs, works of art can be explicitly made for this purpose or interpreted on the basis of images or objects. Often, if the skill is being used in a common or practical way, likewise, if the skill is being used in a commercial or industrial way, it may be considered commercial art instead of fine art. On the other hand, crafts and design are considered applied art
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Technology
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Technology is the collection of techniques, skills, methods and processes used in the production of goods or services or in the accomplishment of objectives, such as scientific investigation. Technology can be the knowledge of techniques, processes, and the like, the human species use of technology began with the conversion of natural resources into simple tools. The steady progress of technology has brought weapons of ever-increasing destructive power. It has helped develop more advanced economies and has allowed the rise of a leisure class, many technological processes produce unwanted by-products known as pollution and deplete natural resources to the detriment of Earths environment. Various implementations of technology influence the values of a society and raise new questions of the ethics of technology, examples include the rise of the notion of efficiency in terms of human productivity, and the challenges of bioethics. Philosophical debates have arisen over the use of technology, with disagreements over whether technology improves the condition or worsens it. The use of the technology has changed significantly over the last 200 years. Before the 20th century, the term was uncommon in English, the term was often connected to technical education, as in the Massachusetts Institute of Technology. The term technology rose to prominence in the 20th century in connection with the Second Industrial Revolution, the terms meanings changed in the early 20th century when American social scientists, beginning with Thorstein Veblen, translated ideas from the German concept of Technik into technology. In German and other European languages, a distinction exists between technik and technologie that is absent in English, which translates both terms as technology. By the 1930s, technology referred not only to the study of the industrial arts, dictionaries and scholars have offered a variety of definitions. Ursula Franklin, in her 1989 Real World of Technology lecture, gave another definition of the concept, it is practice, the way we do things around here. The term is used to imply a specific field of technology, or to refer to high technology or just consumer electronics. Bernard Stiegler, in Technics and Time,1, defines technology in two ways, as the pursuit of life by other than life, and as organized inorganic matter. Technology can be most broadly defined as the entities, both material and immaterial, created by the application of mental and physical effort in order to some value. In this usage, technology refers to tools and machines that may be used to solve real-world problems and it is a far-reaching term that may include simple tools, such as a crowbar or wooden spoon, or more complex machines, such as a space station or particle accelerator. Tools and machines need not be material, virtual technology, such as software and business methods. W. Brian Arthur defines technology in a broad way as a means to fulfill a human purpose
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Aristotle
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Aristotle was an ancient Greek philosopher and scientist born in the city of Stagira, Chalkidice, on the northern periphery of Classical Greece. His father, Nicomachus, died when Aristotle was a child, at seventeen or eighteen years of age, he joined Platos Academy in Athens and remained there until the age of thirty-seven. Shortly after Plato died, Aristotle left Athens and, at the request of Philip II of Macedon, teaching Alexander the Great gave Aristotle many opportunities and an abundance of supplies. He established a library in the Lyceum which aided in the production of many of his hundreds of books and he believed all peoples concepts and all of their knowledge was ultimately based on perception. Aristotles views on natural sciences represent the groundwork underlying many of his works, Aristotles views on physical science profoundly shaped medieval scholarship. Their influence extended from Late Antiquity and the Early Middle Ages into the Renaissance, some of Aristotles zoological observations, such as on the hectocotyl arm of the octopus, were not confirmed or refuted until the 19th century. His works contain the earliest known study of logic, which was incorporated in the late 19th century into modern formal logic. Aristotle was well known among medieval Muslim intellectuals and revered as The First Teacher and his ethics, though always influential, gained renewed interest with the modern advent of virtue ethics. All aspects of Aristotles philosophy continue to be the object of academic study today. Though Aristotle wrote many elegant treatises and dialogues – Cicero described his style as a river of gold – it is thought that only around a third of his original output has survived. Aristotle, whose means the best purpose, was born in 384 BC in Stagira, Chalcidice. His father Nicomachus was the physician to King Amyntas of Macedon. Aristotle was orphaned at a young age, although there is little information on Aristotles childhood, he probably spent some time within the Macedonian palace, making his first connections with the Macedonian monarchy. At the age of seventeen or eighteen, Aristotle moved to Athens to continue his education at Platos Academy and he remained there for nearly twenty years before leaving Athens in 348/47 BC. Aristotle then accompanied Xenocrates to the court of his friend Hermias of Atarneus in Asia Minor, there, he traveled with Theophrastus to the island of Lesbos, where together they researched the botany and zoology of the island. Aristotle married Pythias, either Hermiass adoptive daughter or niece and she bore him a daughter, whom they also named Pythias. Soon after Hermias death, Aristotle was invited by Philip II of Macedon to become the tutor to his son Alexander in 343 BC, Aristotle was appointed as the head of the royal academy of Macedon. During that time he gave not only to Alexander
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Scientific method
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The scientific method is a body of techniques for investigating phenomena, acquiring new knowledge, or correcting and integrating previous knowledge. To be termed scientific, a method of inquiry is commonly based on empirical or measurable evidence subject to specific principles of reasoning, experiments need to be designed to test hypotheses. The most important part of the method is the experiment. The scientific method is a process, which usually begins with observations about the natural world. Human beings are naturally inquisitive, so often come up with questions about things they see or hear. The best hypotheses lead to predictions that can be tested in various ways, in general, the strongest tests of hypotheses come from carefully controlled and replicated experiments that gather empirical data. Depending on how well the tests match the predictions, the hypothesis may require refinement. If a particular hypothesis becomes very well supported a theory may be developed. Although procedures vary from one field of inquiry to another, identifiable features are shared in common between them. The overall process of the method involves making conjectures, deriving predictions from them as logical consequences. A hypothesis is a conjecture, based on knowledge obtained while formulating the question, the hypothesis might be very specific or it might be broad. Scientists then test hypotheses by conducting experiments, the purpose of an experiment is to determine whether observations agree with or conflict with the predictions derived from a hypothesis. Experiments can take anywhere from a college lab to CERNs Large Hadron Collider. There are difficulties in a statement of method, however. Though the scientific method is presented as a fixed sequence of steps. Not all steps take place in scientific inquiry, and are not always in the same order. Some philosophers and scientists have argued there is no scientific method, such as Lee Smolin. Nola and Sankey remark that For some, the idea of a theory of scientific method is yester-years debate
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French language
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French is a Romance language of the Indo-European family. It descended from the Vulgar Latin of the Roman Empire, as did all Romance languages, French has evolved from Gallo-Romance, the spoken Latin in Gaul, and more specifically in Northern Gaul. Its closest relatives are the other langues doïl—languages historically spoken in northern France and in southern Belgium, French was also influenced by native Celtic languages of Northern Roman Gaul like Gallia Belgica and by the Frankish language of the post-Roman Frankish invaders. Today, owing to Frances past overseas expansion, there are numerous French-based creole languages, a French-speaking person or nation may be referred to as Francophone in both English and French. French is a language in 29 countries, most of which are members of la francophonie. As of 2015, 40% of the population is in Europe, 35% in sub-Saharan Africa, 15% in North Africa and the Middle East, 8% in the Americas. French is the fourth-most widely spoken mother tongue in the European Union, 1/5 of Europeans who do not have French as a mother tongue speak French as a second language. As a result of French and Belgian colonialism from the 17th and 18th century onward, French was introduced to new territories in the Americas, Africa, most second-language speakers reside in Francophone Africa, in particular Gabon, Algeria, Mauritius, Senegal and Ivory Coast. In 2015, French was estimated to have 77 to 110 million native speakers, approximately 274 million people are able to speak the language. The Organisation internationale de la Francophonie estimates 700 million by 2050, in 2011, Bloomberg Businessweek ranked French the third most useful language for business, after English and Standard Mandarin Chinese. Under the Constitution of France, French has been the language of the Republic since 1992. France mandates the use of French in official government publications, public education except in specific cases, French is one of the four official languages of Switzerland and is spoken in the western part of Switzerland called Romandie, of which Geneva is the largest city. French is the language of about 23% of the Swiss population. French is also a language of Luxembourg, Monaco, and Aosta Valley, while French dialects remain spoken by minorities on the Channel Islands. A plurality of the worlds French-speaking population lives in Africa and this number does not include the people living in non-Francophone African countries who have learned French as a foreign language. Due to the rise of French in Africa, the total French-speaking population worldwide is expected to reach 700 million people in 2050, French is the fastest growing language on the continent. French is mostly a language in Africa, but it has become a first language in some urban areas, such as the region of Abidjan, Ivory Coast and in Libreville. There is not a single African French, but multiple forms that diverged through contact with various indigenous African languages, sub-Saharan Africa is the region where the French language is most likely to expand, because of the expansion of education and rapid population growth
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Old French
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Old French was the Gallo-Romance dialect continuum spoken from the 9th century to the 14th century. In the 14th century, these came to be collectively known as the langues doïl. The mid-14th century is taken as the period to Middle French. The areal of Old French in contemporary terms corresponded to the parts of the Kingdom of France, Upper Burgundy. As part of the emerging Gallo-Romance dialect continuum, the langues doïl were contrasted with the langue doc, in these examples, we notice a clear consequence of bilingualism, that sometimes even changed the first syllable of the Latin words. Pope estimated that perhaps still 15% of the vocabulary of modern French derives from Germanic sources, at the third Council of Tours in 813, priests were ordered to preach in the vernacular language, since the common people could no longer understand formal Latin. The second-oldest document in Old French is the Eulalia sequence, which is important for reconstruction of Old French pronunciation due to its consistent spelling. The Capetians langue doïl, the forerunner of modern standard French, did not begin to become the common speech of all of France, however, until after the French Revolution. In the Late Middle Ages, the Old French dialects diverged into a number of distinct langues doïl, during the Early Modern period, French now becomes established as the official language of the Kingdom of France throughout the realm, also including the langue doc-speaking territories in the south. Old French gives way to Middle French in the mid-14th century, the earliest extant French literary texts date from the ninth century, but very few texts before the 11th century have survived. The first literary works written in Old French were saints lives, the Canticle of Saint Eulalie, written in the second half of the 9th century, is generally accepted as the first such text. The first of these is the area of the chansons de geste. More than one hundred chansons de geste have survived in three hundred manuscripts. The oldest and most celebrated of the chansons de geste is The Song of Roland, a fourth grouping, not listed by Bertrand, is the Crusade cycle, dealing with the First Crusade and its immediate aftermath. Jean Bodels other two categories—the Matter of Rome and the Matter of Britain—concern the French romance or roman, around a hundred verse romances survive from the period 1150–1220. From around 1200 on, the tendency was increasingly to write the romances in prose, the most important romance of the 13th century is the Romance of the Rose which breaks considerably from the conventions of the chivalric adventure story. The Occitan or Provençal poets were called troubadours, from the word trobar to find, lyric poets in Old French are called trouvères. By the late 13th century, the tradition in France had begun to develop in ways that differed significantly from the troubadour poets
