Richard Thaler
…highly-rational—super-rational—and unemotional. They can calculate like a computer and have no self-control problems." Thaler is coauthor, with Cass Sunstein, of Nudge: Improving Decisions About Health, Wealth, and Happiness (Yale University Press, 2008). Nudge discusses how public and private organizations can help people make better choices in their daily lives. "People…