Roberto Cavalli was an Italian fashion designer and inventor. He was known for exotic prints and for creating the sand-blasted look for jeans. The Roberto Cavalli fashion house sells luxury clothing, perfume and leather accessories.

A diffusion line is a secondary line of merchandise created by a high-end fashion house or fashion designer that retails at lower prices. These ranges are separate from a fashion house's "signature line", or principal artistic line, that typically retails at much higher prices. Diffusion products may be on sale alongside designers' signature lines but they can also be made available at concession outlets and certain chain stores. The use of a diffusion line is a part of the strategy of massification where luxury brands attempt to reach a broader market in order to increase revenue and brand recognition.