Robotix is a 1985 American animated series based on the original Milton Bradley toyline of the same name featured on the Super Sunday programming block. The toyline is of the construction type that includes motors, wheels and pincers and similar to the Erector Set and K'Nex. The series follows the conflict between the peaceful Protectons and the warmongering Terrakors on the prehistoric alien world Skalorr V in the distant past and two groups of humans from the year 200X who get caught up in it.

Sunbow Entertainment was an American animation studio and distributor, founded on June 23, 1980, and owned until May 4, 1998, by Griffin-Bacal Advertising in New York City and in the United States. Griffin-Bacal's first animations were animated commercials for Hasbro's G.I. Joe toy line. The success of the animated commercials led partners Tom Griffin and Joe Bacal to form the company. Due to their close working relationship with Hasbro, Sunbow came to be recognized as the toy giant's unofficial television arm.