Rodolfo "Corky" Gonzales was a Mexican-American boxer, poet, political organizer, and activist. He was one of many leaders for the Crusade for Justice in Denver, Colorado. The Crusade for Justice was an urban rights and Chicano cultural urban movement during the 1960s focusing on social, political, and economic justice for Chicanos. Gonzales convened the first-ever Chicano Youth Liberation Conference in 1968, which was poorly attended due to timing and weather conditions. He tried again in March 1969, and established what is commonly known as the First Chicano Youth Liberation Conference. This conference was attended by many future Chicano activists and artists. It also birthed the Plan Espiritual de Aztlán, a pro-indigenist manifesto advocating revolutionary Chicano nationalism and self-determination for all Chicanos. Through the Crusade for Justice, Gonzales organized the Mexican American people of Denver to fight for their cultural, political, and economic rights, leaving his mark on history. He was honored with a Google Doodle in continued celebration of National Hispanic Heritage Month in the United States on 30 September 2021.

Chicano or Chicana is an ethnic identity for Mexican Americans who have a non-Anglo self-image, embracing their Mexican Native ancestry. Chicano was originally a classist and racist slur used toward low-income Mexicans that was reclaimed in the 1940s among youth who belonged to the Pachuco and Pachuca subculture. In the 1960s, Chicano was widely reclaimed in the building of a movement toward political empowerment, ethnic solidarity, and pride in being of indigenous descent. Chicano developed its own meaning separate from Mexican American identity. Youth in barrios rejected cultural assimilation into the mainstream American culture and embraced their own identity and worldview as a form of empowerment and resistance. The community forged an independent political and cultural movement, sometimes working alongside the Black power movement.