Sally is a 1929 American Pre-Code film. It is the fourth all-sound, all-color feature film made, and it was photographed in the Technicolor process. It was the sixth feature film to contain color that had been released by Warner Bros.; the first five were The Desert Song (1929), On with the Show! (1929), Gold Diggers of Broadway (1929), Paris (1929) and The Show of Shows (1929).. Although exhibited in a few theaters in December 1929, Sally entered general release on January 12, 1930.
theatrical release poster
Technicolor is a series of color motion picture processes, the first version dating back to 1916, and followed by improved versions over several decades.
"Technicolor is natural color" Paul Whiteman stars in an ad for his film King of Jazz from The Film Daily, 1930
A frame from a surviving fragment of The Gulf Between (1917), the first publicly shown Technicolor film
A frame from The Toll of the Sea (1922), the first generally released Technicolor film, and the first to use a two-strip subtractive color process
A frame enlargement of a Technicolor segment from The Phantom of the Opera (1925). The film was one of the earliest uses of the process on interior sets, and demonstrated its versatility.