Sands End is an area of the ancient parish of Fulham, formerly in the County of Middlesex, which is now the southernmost part of the London Borough of Hammersmith and Fulham, England. In a deep loop of the River Thames, between the tidal Chelsea Creek and the old Peterborough estate, west of Wandsworth Bridge, its northern edge is New King's Road. While wharves, industrial acres and workers' cottages gave way to intensive re-development such as Chelsea Harbour and Imperial Wharf in the last quarter of the 20th-century, it still contains some 300-year-old cottages and 19th century streets.

The London Borough of Hammersmith and Fulham is a London borough in West London and which also forms part of Inner London. The borough was formed in 1965 from the merger of the former Metropolitan Boroughs of Hammersmith and Fulham. The borough borders Brent to the north, the Royal Borough of Kensington and Chelsea to the east, Wandsworth to the south, Richmond upon Thames to the south west, and Hounslow and Ealing to the west.