Saul Bass
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Saul Bass was an American graphic designer and Oscar-winning filmmaker, best known for his design of motion-picture title sequences, film posters, and corporate logos.
Bass in 1979
Image: Saul Bass’ Signature
North by Northwest movie trailer screenshot
Psycho title sequence
Logo
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A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or to include the text of the name that it represents as in a wordmark.
A coin from early 6th century BC Lydia bearing the head of a roaring lion with sun rays
Red Cross and Red Crescent emblems
The Coca-Cola logo is identifiable in other writing-systems, here written in Cyrillic.
Nunc est bibendum (now is the time to drink), 1898 Michelin poster