Serge Gainsbourg was a French singer-songwriter, actor, composer, and director. Regarded as one of the most important figures in French pop, he was renowned for often provocative releases which caused uproar in France, dividing public opinion. His artistic output ranged from his early work in jazz, chanson, and yé-yé to later efforts in rock, zouk, funk, reggae, and electronica. Gainsbourg's varied musical style and individuality make him difficult to categorise, although his legacy has been firmly established and he is often regarded as one of the world's most influential popular musicians.

Yé-yé or yeyé was a style of pop music that emerged in Western-Southern Europe in the early 1960s. The French term yé-yé was derived from the English "yeah! yeah!", popularized by British beat music bands such as the Beatles. The style expanded worldwide as the result of the success of figures such as French singer-songwriters Sylvie Vartan, Serge Gainsbourg and Françoise Hardy. Yé-yé was a particular form of counterculture that derived most of its inspiration from British and American rock and roll. Additional stylistic elements of yé-yé song composition include baroque, exotica, pop, jazz and the French chanson.