Shopping is an activity in which a customer browses the available goods or services presented by one or more retailers with the potential intent to purchase a suitable selection of them. A typology of shopper types has been developed by scholars which identifies one group of shoppers as recreational shoppers, that is, those who enjoy shopping and view it as a leisure activity.
Shoppers at a souk in Tunisia
Advertising image of a man shopping for Christmas presents, United States, 1918
A woman shopping in Japan, 2016
Remains of marketplace and retail shops at Trajan's Forum in Rome
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply chain from producers to consumers.
A grocery and cosmetics store in Tangier, Morocco
Marketplace at Trajan's Forum, the earliest known example of permanent retail shopfronts
Grand Bazaar, Istanbul (interior). Established in 1455, it is thought to be the oldest continuously operating covered market.
The retail service counter was an innovation of the eighteenth century.
