ShowBiz Pizza Place, often shortened to ShowBiz Pizza or ShowBiz, was an American family entertainment center and restaurant pizza chain founded in 1980 by Robert L. Brock and Creative Engineering (CEI). It emerged after a separation between Brock and owners of the Chuck E. Cheese franchise, Pizza Time Theatre. ShowBiz Pizza restaurants entertained guests through a large selection of arcade games, coin-operated rides, and animatronic stage shows.

Aaron Fechter is an American mechanical engineer, entrepreneur, voice actor, singer, and musician who owns and operates Creative Engineering, Inc. (CEI). He is best known as the creator of The Rock-afire Explosion, an animatronic show featuring a variety of characters created primarily for Showbiz Pizza Place restaurants throughout the 1980s. A fallout between Showbiz and CEI, along with the chain's dwindling revenue, led to the show's decline and eventual removal by the early 1990s.