Sonia Rykiel was a French fashion designer and writer. She created the Poor Boy Sweater, which was featured on the cover of French Elle magazine. Her knitwear designs and new fashion techniques led her to be dubbed the "Queen of Knits". The Sonia Rykiel label was founded in 1968, upon the opening of her first store, making clothing, accessories, and fragrances. Rykiel was also a writer, and her first book was published in 1979. In 2012, Rykiel revealed that she was suffering from Parkinson's disease. She died from complications of the disease on 25 August 2016.

H & M Hennes & Mauritz AB, also known as H&M Group, is a multinational clothing company based in Sweden that focuses on fast-fashion clothing. As of 23 June 2022, H&M Group operated in 75 geographical markets with 4,801 stores under the various company brands, with 107,375 full-time equivalent positions.