Southern Vectis is a bus operator on the Isle of Wight. The company was founded in 1921 as "Dodson and Campbell" and became the "Vectis Bus Company" in 1923. The company was purchased by the Southern Railway before being nationalised in 1969. In 1987, the company was re-privatised. In July 2005, it became a subsidiary of Go-Ahead Group.

Ryde is an English seaside town and civil parish on the north-east coast of the Isle of Wight. The built-up area had a population of 24,096 according to the 2021 Census. Its growth as a seaside resort came after the villages of Upper Ryde and Lower Ryde were merged in the 19th century, as can still be seen in the town's central and seafront architecture. The resort's expansive sands are revealed at low tide. Their width means the regular ferry service to the mainland requires a long listed pier – the fourth longest in the United Kingdom, and the oldest surviving.