Spectacle (critical theory)
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The spectacle is a central notion in the Situationist theory, developed by Guy Debord in his 1967 book The Society of the Spectacle. In the general sense, the spectacle refers to "the autocratic reign
Debord cited promotional merchandise as a means by which consumers participate in the diffuse spectacle.
Situationist
Commodity fetishism
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In Marxist philosophy, commodity fetishism is a belief that social aspects of economic goods are inherent to them, rather than being expressions of social relations in which goods and their underlying
Spectacle (critical theory)
…media, which are "its most glaring superficial manifestation." The critique of the spectacle is a development and application of Karl Marx's concept of fetishism of commodities, reification and alienation, and the way it was reprised by György Lukács in 1923. In the society of the spectacle, commodities rule the workers and…
Commodity fetishism: In the economics of the marketplace, producers and consumers perceive each other by means of the money and goods that they exchange.
A South African fetish figurine whose supernatural powers protect the owner and kin in the natural world (c. 1900)
A political poster shows gold coin as the basis of prosperity (c. 1896).
The Hungarian philosopher György Lukács developed Karl Marx's theory of commodity fetishism to develop reification theory.