Cycle three of Suomen huippumalli haussa aired from April to June 2010 on the Finnish channel Nelonen.

The second season of Suomen huippumalli haussa began filming in the Autumn of 2008 and began airing 13 April 2009 at 20.00 on the Finnish channel Nelonen. The prize for the winner was a contract with Paparazzi Model Management, the front cover of Finnish Cosmopolitan and becoming the new spokesperson for Max Factor.