The Super Bowl Most Valuable Player Award, or Super Bowl MVP, is presented annually to the most valuable player of the Super Bowl, the National Football League's (NFL) championship game. The winner is chosen by a panel of 16 football writers and broadcasters, and, since Super Bowl XXXV in 2001, fans voting electronically. The media panel's ballots count for 80 percent of the vote tally, while the viewers' ballots make up the other 20 percent. The game's viewing audience can vote on the Internet or by using cellular phones; Media voters are asked to vote with about five minutes remaining in the game, but are allowed to change their mind when the game ends. They can nominate one player from each team, with instructions to count their vote for the player on the winning team. Voters cannot select an entire unit.

Bryan Bartlett Starr was an American professional football quarterback and head coach for the Green Bay Packers of the National Football League (NFL). He played college football for the Alabama Crimson Tide, and was selected by the Packers in the 17th round of the 1956 NFL draft, for whom he played for 16 seasons until 1971. Starr is the only quarterback in NFL history to lead a team to three consecutive league championships (1965–1967). He led his team to victories in the first two Super Bowls: I and II. As the Packers' head coach, he was less successful, compiling a 52–76–3 (.408) record from 1975 through 1983.